How to convince your boss to invest more in content marketing for your e-commerce shop? I always use this example when I explain content marketing to non-tech people (ok, my parents): imagine you’re looking for a TV. You narrowed it down to two shops with exactly identical offers, prices, shipping, etc. The only thing that differs them is that one owner is really geeky, she records 120-second videos about everything that arrives in her shop, and embeds these videos next to the items online. That’s content marketing. You choose this website. And that’s content marketing in action. Find out more about content marketing practical case studies from our blog contellio.com/blog or visit contellio.com to see how we can enhance your content!

1. HOW TO CONVINCE YOUR
BOSS TO INVEST MORE IN
CONTENT MARKETING
(a Guide for e-Commerce Managers)
ContellioPut together by content repurposing specialists from
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After years of being bombarded with ads we
have very selective sight. It's a phenomena
called "banner blindness".
Ad

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Skimming through content they are able to
get a good sense if they want to actually
spend time with your brand.
Contellwizor

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Prices, features, promotions, warranties – all these
things will catch their attention. Everything important
and nothing more.

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If you want to distinguish your e-commerce
shops from others you need to stand out
somehow.
Contellwizor
$499

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Have you ever seen an unboxing video on
YouTube with hundreds of thousands of
views? Ever wondered why it's so popular?
Example 1

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As an e-commerce shop owner you have one huge
advantage over YouTube folks: you have all these
cool items arriving in your warehouse every day.
Example 1

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People want to know what’s inside the TV box!
You can answer their questions in a 2-minute unboxing
video. Hurts you little and brings tremendous value.
Contellwizor
LCD TV $499
1080px
OLED
LCD TV
5x HDMI
1920px
50”
Example 1

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Complex data sheets are not what your
clients are looking for.
AFTER
BEFORE
Example 2

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You can take the most important metrics out of
the spec, design super simple infographic-like
images and post it to your TV description.
Contellwizor
LCD TV $499
1080px
OLED
LCD TV
5x HDMI
1920px
50”
Example 2

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Imagine Twitter button below this image with
call-to-action „Ask you friends about this TV”
Contellwizor
$499
Share it!
Example 2

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And bum, you just got yourself what content
marketers call micro content.
Contellwizor
$499
Share it!
Example 2

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You’re probably thinking: how on Earth am I
suppose to create these graphics and videos?
How long does it take?

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In e-commerce everything is judged by the prism of ROI
(return of investment). And content has currently the
highest ROI of all marketing channels out there.
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15. ContellioPut together by content repurposing specialists from
So, if you are a manager who wants to increase your
e-shop sales numbers you can try these actions on
a small scale and see if they work for couple items.

16. ContellioPut together by content repurposing specialists from
If they do, you have great point to convince
your bosses to invest more capital in higher
volume content marketing for your e-shop.
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17. This presentation is brought to you by Contellio
Find out how we can help you repurpose
your content at contellio.com
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