This article will start by referencing the recent Blind Five Year Old post about the “keyword match ratio” and SEOmoz’s article on “keyword level demographics,” and then expand out into a discussion of better keyword use.

1. Keyword Match Ratio:
What it Is
&
How to Use It to
Dominate Your
Competition

2. Keyword Match Ratio: What it Is
• There are ever-changing components
constantly moving inside of the world of SEO
and internet work in general.
• But, sometimes, there
are things hiding
inside of the internet
that we didn’t know
were important,
staring us right in the
face.

3. Keyword Match Ratio: What it Is
• A recent discovery by programmer and blogger
AJ Kohn of online marketing firm Blind Five
Year Old introducing the world of “keyword
match ratios” is one such shift in SEO.

4. Keyword Match Ratio: What it Is
• Kohn has provided a relatively easy
definition, which states that “The keyword
match ratio is the broad match volume of a
keyword divided by the exact match volume
of a keyword.”
Broad Match Exact Match
Volume of
Keyword
÷ Volume of
Keyword

5. Keyword Match Ratio: What it Is
• One of the big revelations in the ratio system
is that you can use data to determine the
intent of searches and the people using
search engines.
• By determining how
uniform the syntax of
a ratio search result
is, you can see how
fractured the intent of
the initial search was.

6. Keyword Match Ratio: How to Use It
• Through
understanding
ratios and intent,
you can begin to
program for
content
opportunities made
available by ratio
data.

7. Keyword Match Ratio: How to Use It
• Kohn uses the example of
“hardwood floors”
• By comparing the ratio of that
term to other suggested terms
related to it, Kohn was able to
build a list of other keywords like
“flooring installation,”
“cleaning,” “cheap,” and more
that can act as a guide to
building new content around
hardwood floors that people are
not only interested in, but that
they are already searching for.

8. Keyword Match Ratio: How to Use It
• As Kohn sums it up in his article, “The
keyword match ratio measures the ratio of
broad match volume and exact match
volume. This metric is not foolproof. You
need to use your brain when looking at it.
But if you’ve got a good head on your
shoulders, the keyword match ratio can
help you determine intent and sniff out
content opportunities.” AJ Kohn
• Knowing and understanding the ratio data are two
different, but equally important parts of the process
of using it.

9. Keyword Match Ratio: How to Use It
• There is also the interesting idea of keyword-
level demographics proposed by SEOmoz
blogger “iPullRank,” described as:
“If you can pull a user’s data from Facebook
and couple it with Referrers from Search the
result is demographics at a keyword level.”

10. Keyword Match Ratio: How to Use It
• With keywords more important than ever, it’s time
to rework your keyword strategy. Building a master
list, staying comprehensive, and keeping a clear
definition of the boundaries of your keyword work
can help you stay ahead of the game when it comes
to the war of keywords.

11. Keyword Match Ratio: How to Use It
Business2Community offered five simple tips
when it comes to building better
keywords:
• Look at potential keywords as if you were a
customer. What grabs your attention?
• See what keywords competitors are using.
• Understand how long tail keywords work as they
often perform well on search engines.
• Use the Google Keyword tool to research
potential keywords.
• Work on improving your SERP rank if necessary.

12. Keyword Match Ratio: How to Use It
• Organization is a
massively important part
of revised keyword
strategy.
• Know what words you
need, what words are
optional, and what words
you can expand into
should the need arise.

13. Keyword Match Ratio: How to Use It
• With properties and potentials like the
keyword match ratio and keyword
demographics at your side, now has never
been a better time to be in the keyword
field of SEO.

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