Social media engagement in the community

1. 13:53
Tuesday, 19 May 15
COMMUNITY & SOCIAL MEDIA
Sydfey, NSW
18°

2. THE DEFINITION OF COMMUNITY

3. The word "community" is derived from the Old French comuneté which is derived from
the Latin communitas (from Latin communis, things held in common), a broad term for fellowship or
organized society.
One broad definition which incorporates all the different forms of community is "a group or network of
persons who are connected (objectively) to each other by relatively durable social relations that extend
beyond immediate genealogical ties, and who mutually define that relationship (subjectively) as
important to their social identity and social practice.”

4. COMMUNITY & IDENTITY

6. “That magical word community conjures up the deepest truth
about us: that we are social creatures by nature. We belong in
social settings. We like being around other people. We work with
colleagues, often in tight-knit groups. We play together. We drink
together. We like to rat in company with others. We go to
meetings. We join clubs and choirs and committees. We go to
church for social and spiritual reasons. We like to congregate in
small groups that satisfy our herd instinct. We need networks.”
Hugh MacKay, The Art of Belonging

7. COMMUNITY NETWORKS

9. THE YEAR THINGS CHANGED FOREVER

10. “Facebook was not originally created to be a company. It was built to accomplish a social mission
– to make the world more open and connected” Mark Zuckerberg

13. THE IMPLICATIONS

14. WHAT CAN DATA TELL US ABOUT OUR COMMUNITIES
WENDI – WA, Women
30 to 54 focussed on
advice and the best
price

15. MOTIVATIONS FOR SHARING
Language of content – Wave 8

16. BEST PRACTICE

25. KEY TAKEAWAYS
• Think about how you connect into people’s identity
• Think about how they connect with others around what you do
• Connect them!
• Think about how you can get them to help each other
• Encourage that
• Think about where is the right place to house the community

26. 13:53
Tuesday, 19 May 15
THANK YOU
Perth, WA
28°