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Gerry McGovern: Bottom Page Marketing

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Presentation by Gerry McGovern, given at http://www.fusionmarketingexperience.com - carewords, navigation, usability and customer top tasks.

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Bottom Page Marketing Antwerp, Dec 2, 2011 Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern
Request a demo More information engineer Speak to an
500 LEADS 200 March July
DELL POWEREDGE SERVERS ARE
‘From the start, our entire business--from design to manufacturing to sales--was oriented around listening to the customer, responding to the customer, and delivering what the customer wanted.’ Michael Dell
Start page 100.0% Main page 83.0% opened Main Menu 55.8%
Paul Rourke
DONATE NOW PLEASE DONATE WHY DONATE? DONATE AND GET A GIFT CONTRIBUTE
WELCOME TO OUR Meet the Google guys! WEBSITE!! New Improved Search Google is delighted to announce the launch of our new improved SergeyBrin search. It’s now even easier to search on our website. Read More Google News! Google Primes for Mobile Search Surge Google launches iGoogle Artist Themes Google Lets AdWords Users Buy TV Ads Google Ads Street View To Driving Directions Google looking to map the abyss
Before downloading can you please fill in your details below 9%
45%
Time to Time Clicks Click Revenue 50 ms None None None 200 ms -0.30% 500 ms None 500 ms -1% 1.2 sec -1.20% 1 sec -2% 2 sec -2.80% 2 sec -4.40% 3 sec -4.30% 2009
A B 87% http://whichtestwon.com/
Copyright © Gerry McGovern: www.gerrymcgovern.com44
SPAIN February 26 February 27
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Gerry McGovern: Bottom Page Marketing

  • 1. Bottom Page Marketing Antwerp, Dec 2, 2011 Gerry McGovern gerry@customercarewords.com www.customercarewords.com @gerrymcgovern
  • 2. Request a demo More information engineer Speak to an
  • 3. 500 LEADS 200 March July
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  • 22. ‘From the start, our entire business--from design to manufacturing to sales--was oriented around listening to the customer, responding to the customer, and delivering what the customer wanted.’ Michael Dell
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  • 27. Start page 100.0% Main page 83.0% opened Main Menu 55.8%
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  • 31. DONATE NOW PLEASE DONATE WHY DONATE? DONATE AND GET A GIFT CONTRIBUTE
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  • 34. WELCOME TO OUR Meet the Google guys! WEBSITE!! New Improved Search Google is delighted to announce the launch of our new improved SergeyBrin search. It’s now even easier to search on our website. Read More Google News! Google Primes for Mobile Search Surge Google launches iGoogle Artist Themes Google Lets AdWords Users Buy TV Ads Google Ads Street View To Driving Directions Google looking to map the abyss
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  • 40. Time to Time Clicks Click Revenue 50 ms None None None 200 ms -0.30% 500 ms None 500 ms -1% 1.2 sec -1.20% 1 sec -2% 2 sec -2.80% 2 sec -4.40% 3 sec -4.30% 2009
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  • 44. Copyright © Gerry McGovern: www.gerrymcgovern.com44
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  • 49. A free weekly email newsletter on web content. To subscribe, please send an email to: gerry@customercarewords.com Copyright © Gerry McGovern: www.gerrymcgovern.com49