Unlock the brand potential of your email campaigns by @delaquist

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Unlock the brand potential of your email campaigns! Dela Quist keynote presentation for Fusion Marketing Experience Brussels. #fusionmex

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Disclaimer: Permission is everything ,[object Object],[object Object],[object Object]

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What are you trying to achieve? Higher open rates? Higher click rates? Relevance?

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In effect what we are trying to do is get everyone to open click and buy from every email they get from us by sending fewer and fewer messages!

Open and Click Rates/ Open and Click Reach

Impact of Unopened Email on sales and traffic via other channels ,[object Object],[object Object],[object Object],[object Object]

Questions? Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing Forget Relevance it’s about value!

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Unlock the brand potential of your email campaigns by @delaquist

1. Unlock the brand potential of your email campaigns! Presented By: Dela Quist, CEO Alchemy Worx

2. Alchemy Worx Clients

5. Attracting eyeballs is hard work!

6. It help to look through this end!

8. SEO Success or Email Failure?

10. What are you trying to achieve? Higher open rates? Higher click rates? Relevance?

11.

12. In effect what we are trying to do is get everyone to open click and buy from every email they get from us by sending fewer and fewer messages!

13.

14.

15.

16.

17.

18.

19. Send More!

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21. Opens and Clicks?

22. Basic Metrics

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25. Weekly Open & Click Reach

26. Open and Click Rates/ Open and Click Reach

27. Open and Click Rates/ Open and Click Reach

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32. 2008 2009 2010

33. Email – The Nudge Effect

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38. Spent over €20 000 in last 12 months

39. Frequency

40. Reach & Frequency

41. Questions? Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing Forget Relevance it’s about value!