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Nimbuzz Brazil means business Dick van der Kwaak March 2010
Multi community mobile social messenger ….for everyone What we deliver Download for free! www.nimbuzz.com
About Nimbuzz World class, multi-award winning Mobile Social Messenger! Stats Dutch company: HQ Rotterdam 120 employees – 30 nationalities  Offices in: NL, US, India, Argentina & Brazil Launch May 2008 20 Million users Adding  50,000 new users each day Smart Money Investors Mangrove Capital		(Skype, Jaxtr) Naspers, MIH		(QQ.com, Mail.ru, Allegro, Ricardo / Tradus, Gadu-Gadu, 			Abril, Compera nTime, BuscaPé, …) Must have Social App of the Year  Best Converged Solution
Problem:  Disconnect Mobile Operator VoIP Operator Me Consumer:  Too many applications! Industry:	   Unique features but disconnected from each other.
Solution: Interoperability Operators IM Networks Mobile Operator VoIP Operator Social  Networks All in One; No learning curve.
Very Active Nimbuzz Users! 70% of Nimbuzz users use mobile internet daily 90% chat with at least 5 people per login session 98% recommend Nimbuzz to a friend!   52% communicated  more frequently since installing Nimbuzz  60% made more friends! 8.5 rating on GetJar User survey – June 09 – 20,000 global respondents
How do people find us?
Viral ! 98 % recommend to a friend Invite a friend Excellent users experience is key Product (Localization and Features) Customer Interaction
Tipping Points MENA Drivers: VoIP, Arabic APAC Drivers: Chatrooms, Indonesian
Customer Interaction News  email & messaging, ‘Jimmy’, in-client promotion, FAQ  Polls / surveys Panels  interaction, usability Fan club  Indonesia, India, Kenya Ambassadors  700+ active users Customer support  email, Social Media reactions and comments
Social Media Marketing Connect with us on Blog.nimbuzz.com Twitter.com/nimbuzz Facebook.com/Nimbuzz Youtube.com/nimbuzzbv Flickr.com/photos/nimbuzz Younoodle.com/startups/nimbuzz Crunchbase.com/company/nimbuzz Vator.tv/pitch/show/Nimbuzz-Nimbuzz Orkut Technocrat! 20 bloggers 12 local blogs (more to come)
Why Brazil?
Why Brazil? General Target:  G20 economies high focus on BRIC Brazil:  200 m people 10 m broadband households 167 m mobile users
Brazil Internet Usage The number of people with internet access at home reached 35.5 million (NetRatings / Ibope  study released July 23, 2008) A surge in computer sales caused by Brazilian government fiscal incentive Brazil as the world country where people spend most time surfing the internet at home. Average time that Brazilians spend on the internet: 23 hours and 48 minutes  36% of international telephony traffic is VoIP Mobile Internet 5.5 m 3G users
How we target Brazil? Leverage MIH affiliates Abril, Compera nTime, BuscaPé  Partnership Abril Social Media Marketing Customer Interaction Distribution
Trade Nimbuzz launches Super Communicator New York Times: Nimbuzz IM for the iPhone - Friendly for Fat Fingers AppleBlog … Nimbuzz! is a great choice. Overall, the interfaces are clean, responsive, and well-designed and the app in general has a slick, professional feel. Kudos to Nimbuzz! for … IM client for the iPhone… Laptop Magazine …This hassle-free mobile application turns your cell into a VoIP phone and instant messaging portal - a stand-out mobile app… Mobile Industry Review:“I’ve always been a big fan of the Nimbuzz client — and their iPhone application is nigh-on-orgasmic.” Techcrunch : Nimbuzz Strikes Major Distribution Deal With StudiVZ, Germany’s Largest Social Network
All-In-One – When you want!

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Nimbuzz Brazil Means Business

  • 1. Nimbuzz Brazil means business Dick van der Kwaak March 2010
  • 2. Multi community mobile social messenger ….for everyone What we deliver Download for free! www.nimbuzz.com
  • 3. About Nimbuzz World class, multi-award winning Mobile Social Messenger! Stats Dutch company: HQ Rotterdam 120 employees – 30 nationalities Offices in: NL, US, India, Argentina & Brazil Launch May 2008 20 Million users Adding 50,000 new users each day Smart Money Investors Mangrove Capital (Skype, Jaxtr) Naspers, MIH (QQ.com, Mail.ru, Allegro, Ricardo / Tradus, Gadu-Gadu, Abril, Compera nTime, BuscaPé, …) Must have Social App of the Year Best Converged Solution
  • 4. Problem: Disconnect Mobile Operator VoIP Operator Me Consumer: Too many applications! Industry: Unique features but disconnected from each other.
  • 5. Solution: Interoperability Operators IM Networks Mobile Operator VoIP Operator Social Networks All in One; No learning curve.
  • 6. Very Active Nimbuzz Users! 70% of Nimbuzz users use mobile internet daily 90% chat with at least 5 people per login session 98% recommend Nimbuzz to a friend! 52% communicated more frequently since installing Nimbuzz 60% made more friends! 8.5 rating on GetJar User survey – June 09 – 20,000 global respondents
  • 7. How do people find us?
  • 8. Viral ! 98 % recommend to a friend Invite a friend Excellent users experience is key Product (Localization and Features) Customer Interaction
  • 9. Tipping Points MENA Drivers: VoIP, Arabic APAC Drivers: Chatrooms, Indonesian
  • 10. Customer Interaction News email & messaging, ‘Jimmy’, in-client promotion, FAQ Polls / surveys Panels interaction, usability Fan club Indonesia, India, Kenya Ambassadors 700+ active users Customer support email, Social Media reactions and comments
  • 11. Social Media Marketing Connect with us on Blog.nimbuzz.com Twitter.com/nimbuzz Facebook.com/Nimbuzz Youtube.com/nimbuzzbv Flickr.com/photos/nimbuzz Younoodle.com/startups/nimbuzz Crunchbase.com/company/nimbuzz Vator.tv/pitch/show/Nimbuzz-Nimbuzz Orkut Technocrat! 20 bloggers 12 local blogs (more to come)
  • 13. Why Brazil? General Target: G20 economies high focus on BRIC Brazil: 200 m people 10 m broadband households 167 m mobile users
  • 14. Brazil Internet Usage The number of people with internet access at home reached 35.5 million (NetRatings / Ibope study released July 23, 2008) A surge in computer sales caused by Brazilian government fiscal incentive Brazil as the world country where people spend most time surfing the internet at home. Average time that Brazilians spend on the internet: 23 hours and 48 minutes 36% of international telephony traffic is VoIP Mobile Internet 5.5 m 3G users
  • 15. How we target Brazil? Leverage MIH affiliates Abril, Compera nTime, BuscaPé Partnership Abril Social Media Marketing Customer Interaction Distribution
  • 16. Trade Nimbuzz launches Super Communicator New York Times: Nimbuzz IM for the iPhone - Friendly for Fat Fingers AppleBlog … Nimbuzz! is a great choice. Overall, the interfaces are clean, responsive, and well-designed and the app in general has a slick, professional feel. Kudos to Nimbuzz! for … IM client for the iPhone… Laptop Magazine …This hassle-free mobile application turns your cell into a VoIP phone and instant messaging portal - a stand-out mobile app… Mobile Industry Review:“I’ve always been a big fan of the Nimbuzz client — and their iPhone application is nigh-on-orgasmic.” Techcrunch : Nimbuzz Strikes Major Distribution Deal With StudiVZ, Germany’s Largest Social Network
  • 17. All-In-One – When you want!

Notes de l'éditeur

  1. Nimbuzz is a mass-market messaging solution that aggregates all popular Instant Messaging and social network communities into one contact list. So you can use your favorite instant messaging features across all communities.And also call your instant messaging buddies, for example on Skype, Gtalk, MSN, and Yahoo.We operate over data networks on thousands of mobile phones, the PC, and through the internet browser. The idea here being, that we are accessible to anyone from anywhere, for free.Our core concept evolves around providing Instant Messaging, (geo) presence, and VoIP to the consumer and the mobile industry.