You need to implement a conversion optimisation process because it has been proven by businesses worldwide to increase sales and leads and it is cost effective, easy and reliable to implement. Every single business in the World could increase sales and leads on their Websites by at least 10% but by as much as 100% or even more by following the process I’m about to show you. This process is the reason that companies like Amazon, Google and Ebay dominate their markets. The way you can achieve results like these for both yourselves and your customers is by using conversion optimisation.

1. How Kentico Partners Can Help Their Customers Make More Money

2. What is Conversion Your Web Page

3. What is Conversion Your Web Page

4. TRAFFIC + CONVERSION = PROFIT

5. Conversion Optimisation Process 1. ANALYSE 2. DESIGN 5. RELEASE 4. TEST 3. IMPLEMENT

6. Finding Things to Test User Intentions Your Web Page

7. Finding Things to Test User Intentions Your Web Page

8. Finding Things to Test Buying Cycle Identify a Problem Research Analyse and Evaluate Options Purchase Post purchase Analysis

9. 4Q - iperceptions Logo

10. Finding Things to Test Become a Customer Top Landing Pages Top Traffic Source E.g. Top Organic Keyword Follow Most Common Path to the End

11. Finding Things to Test Shopping Cart Abandonment

12. Finding Things to Test User Experience

13. Finding Things to Test “Quick Guess” or “Best Practice” Headline Call To Action Buttons Images Compelling Offer Guarantee Testimonials

15. Believability

16. Confusion

20. Testing A/B Testing Structural Changes Multivariate Testing Refinement

22. Testing : Split Test Example

23. What it Means to the Business

25. Find Things to Test

26. Prioritise for Impact

28. Platinum sponsors

29. Split Test Example

30. Next sessions 17:00 – 17:30 Looking forward – Kentico CMS 7 + Raffle 19:00 – 24:00 Social Event Restaurant Na Verandách Nadražní Street

31. Thank you!

32. Analyse: Quick Guess