The document describes the impact of Google's Panda and Penguin algorithm updates on websites. Panda, launched in February 2011, penalized websites with low-quality content, excessive advertising, and duplicate content. It affected 11.8% of search queries. Penguin, launched in April 2012, targeted unnatural link building techniques like keyword stuffing, unoptimized anchor text, and private blog networks. It impacted 3.1% of queries initially. The document advises website owners to focus on creating unique, high-quality content for visitors and building natural, relevant links, rather than spammy tactics, to withstand future algorithm changes.

1. Created By: Shalaka Pawar
Pooja Soni
Viola Mendonca

3. ONCE UPON A TIME…..

4. Mr. Original Mr. Scraper

5. wwww.originalwebsite.com
Original Content

6. wwww.scrapedwebsite.com
Scraped Content

7. AND THE RESULT WAS…

8. Keyword from Scraped Content
www.scrapedcontent.com
This is scraped content. I copy content from people. I am still number.1
on Google for this keyword.
Keyword from Original Content
www.originalcontent.com
This is original content. I don’t copy content from people. I am not
ranking number.1 on Google for this keyword.

9. HERE COMES PANDA!

10. SO WHAT?
IT WAS ON FEBRUARY 24 2011..
WEBSITES WITH HIGH QUALITY CONTENT
WERE REWARDED AND LOW QUALITY
CONTENT WERE PUNISHED
11.8% OF SEARCH QUERIES WERE
AFFECTED
A HUGE DROP IN TRAFFIC WAS
SEEN

11. WHAT IS THIS PANDA?

12. Content
Link Farm
Farm

13. WHAT DO YOU MEAN BY
CONTENT FARM?

14. DUPLICATE
CONTENT

15. POOR
CONTENT & POOR
USER EXPERIENCE

16. POOR CONTENT
This is the step in our optimization will work wonders for us. Since the indexing key
words may not be understood by the crawler and the optimized web page will help the
crawler to understand the right meaning of the key word and retrieve the best web
page

17. HIGH AD TO CONTENT RATIO

18. WHAT DO YOU MEAN BY
LINK FARM?

19. LINK TO WEB SPAMMERS
Dokdogs.com
Top 10 Ranking | SEO | Improve
Search Engine Ranking

20. IRRELEVANT LINKS
Pheromone cologne for men
Canadian viagra
Viagra super active

21. RECIPROCAL
LINKS
BUYING OR
SELLING LINKS

22. AND ALL THIS LED TO..

23. THE REACTION!
To say I'm upset
would be an
understatement!!

24. SO THAT’S IT?
NO!
THE PANDA CONTINUED…

25. THE PANDA SERIES
Panda Date Update
Update rolled out globally for all English Language
Panda 2.0 April 11 2011
Results
Panda 2.1 May 9 2011
Minor Changes were made to the Algorithm every
Panda 2.2 June 18 2011
month
Panda 2.3 July 22 2011
Update rolled out for all languages except Chinese
Panda 2.4 August 12 2011
Japanese and Korean
Panda 2.5 September 28 2011 Promised Panda related Flux for a few weeks
Panda 3.1 November 18 2011
Panda 3.2 January 15 2012
Panda 3.3 February 26 2012 Just a Refresh
Panda 3.4 March 23 2012
Panda 3.5 April 19 2012
Panda 3.6 April 27 2012 One of the 500 plus changes
Panda 3.7 June 8 2012
Just a Refresh
Panda 3.8 June 25 2012

26. WHO ALL WERE AFFECTED?
-87%
-84%
-93%

27. CASE STUDY

29. POST PANDA
UPDATE ERA
Do we need to change our approach ??

30. “I SHALL OUTSMART OVER-
SMART SITE OWNERS!”

31. SO WHAT IS REALLY GOING
ON OVER AT GOOGLE?
“Not Allowed”
“Required”
“Optional”
“Algorithm Updates”
“Penalties”

32. ABSOLUTELY NOTHING
NEW!
Google has always been very clear about –
Intolerance for spam
No Black hat techniques

33. JUST THAT, THEY ARE NOW BETTER AT
DETECTING IT & COMMUNICATING WITH US

34. WHAT IS PANDA AIMING AT ?
• Make internet a better place
• Improve search engine results
• Make life better for users
“ Marketing should be done to help users, NOT to
hunt them”

35. Excellence Ke
Peechhe
Bhaago..Rankings
Jhhak Maar Ke
Peechhe Aayegi!!

36. 3 WAYS YOU COULD BE IMPACTED
BY PANDA UPDATES:
• Penalties
• Adjusted rankings by algorithmic changes
• Collateral damage

37. WILL YOU PREFER MILK
OVER WINE?
Bad habits are always tempting but hazardous :p

38. NO DUPLICATE CONTENT
I HATE COPY
CATS..
If hit by Panda, Even non-duplicate pages –
• May lose ranking
• Stop ranking altogether
• May fall out of the index

39. RIGHT KEYWORDS AT RIGHT PLACE IN
RIGHT PROPORTION..
Read the content and figure out
what keywords it should rank for ?
Where and in what proportion
should they be used?

40. WE LIKE VARIATIONS..SO DOES PANDA !
Use of variation and synonyms instead of addition of
exact match keywords

41. QUALITY CONTENT CREATION
I am loving it
!
• Original
• Fresh
• Insightful
• Informative

42. NO CONTENT SCRAPING
Don’t fool me with clones !
Automated Scraping
Manual Scraping

43. THINK BEYOND TRADITIONAL
SEO
Good Original Content + Good Keywords + Good
linking structure = Good SEO
Ask yourself –
“What is the experience of a visitor on my website?”
“Is it creating a brand that people are going to love and
share and reward and trust?"

44. AFTER PANDA,
COMES THE PENGUIN!!

46. ONCE UPON A TIME….
-And so Begins another Story

47. Use of maximum
no. of Keywords
in Page Titles &
Meta
Descriptions
Lots of What websites did Keyword
Internal Stuffing
Links
to rank!!
Building
anchor text
links for
websites

48. Page Title
Meta Description
Use of maximum no. of
Keywords in Page Titles &
Meta Descriptions

50. FOOTER LINKS

51. LINK BUILDING

52. ““dog collar”, “dog
clothes”. I am going to
“I hate the word
make sure that this
“dogs” after coming
website ranks at #1 for
to this website.. “
all these keywords.
Such a relevant
website!!”

53. HERE COMES PENGUIN!

54. THE PENGUIN UPDATE 1.0
• Released – 24th April 2012
• Nickname – Over Optimization Penalty
• Websites Affected – 3.1% Search Queries
• Fighting Style – Penalizing Questionable
Spammy Tactics

56. 33 instances of the
“I hate the word keyword “dog
“dogs” after coming collars”..Are you
to this website.. “ kidding me!! Stop
spamming my search
results

58. TRAFFIC STATS
April 24th – Shit got real.

60. BEFORE… AFTER…
“No Google Update “I want to quit my
can harm my website. profession as an
I am going to keep Internet Marketer”
enjoying the traffic.”

61. DEALING WITH THE
PENGUIN!!

62. INTERESTING PAGE
TITLES/META DESCRIPTIONS
Page Titles
• Dog Collars, wholesale Dog Collars, Cheap Dog Collars
V/s
• Dog Collars at Affordable Rates at abc.com
Meta Descriptions
• shopping cheap dog collars from china, We are China Dog
Supplies...Dog Collars are not only of high quality, but aslo very
cute, the cheap Dog Collars we...
V/s
• Buy fashionably designed collars with beautiful, high quality
workmanship for your favorite dog at affordable rates at
Brandname

63. ANCHOR TEXT DIVERSITY
“Its always best to be who you are”
-Viola Mendonca

64. BUT WHAT IF ….

66. IF YOU ARE HIT…
• Re-Optimize
• Strip out Bad Links
• Start Building Natural Links
• Check for Duplicate Content
• Add Social Signals
Fill the Google Feedback Form
If Nothing works….
Buy a New Domain And Start Afresh!!

67. PENGUIN 1.1
• Released on May 26th 2012
• Data Refresh
• Impact : Less Than one-tenth percent of English Search Queries

68. Time for Visitor Delight..
• Quality experience
• Searchers interaction
• Trust cues
• Share-ability
• Connect Socially
• Actual value to the visitor.

69. Key Inference
Visitor Delight
Sustainable SEO Really Does Matter..
SEO Isn't Magic - So Stop Doing SEO Tricks ;)

70. AND THE STORY CONTINUES….