Creative director Carole van Bekkum lately joined an Amsterdam based design agency, that was about to undergo a major transformation. Together with the agency’s owner they decided to rebrand the company fundamentally. First of all, they created its new name, DreamCatch. Carole’s philosophy of dreams can be easily resumed as follows: dreams happen. Simultaneously, she visualised and realised DreamCatch to be her ideal working space. For Carole as well as for DreamCatch, this is a dream come true. Carole van Bekkum has her roots in art education, and she still is an artist, drawing everywhere she goes. Her rich career as an art director reached its first peak when Philips Design hired her as a creative director. Reputed for being a ‘driver of innovation’, she was asked to lead a mission critical innovation in the underexposed food and beverage market. The accomplishments were successful on the levels of creation, innovation and leadership. Her matching of extreme imagination and management style pleased Philips to the point that Carole van Bekkum was invited to participate in a leadership training for high potentials.

1. Carole van Bekkum
Creative Director DreamCatch
by CoolBrands People
“Dreams Happen”

2. It all starts with
a sketch.

3. “Without real thinking,
brainstorming or
experimentation,
leaders will not be able
to guarantee profit in
the end.”

4. “The future
of creativity
depends on
participative
leadership”

5. Carole van Bekkum
Creative Director
by CoolBrands People
We create for the brave
and the ambitious.