7 Ecommerce Trends We Will See More of in 2014

7 Ecommerce Trends we will
see more of in 2014ı
by: Joey Plunkett

What You Need To Knowı
In 2014 new ecommerce tools will tear down old barriers that previously gave
physical high street retailers their last advantages. High street will need to shift its role
from selling to creating experiences as online first retailers start to build their own
physical locations.ı
ı
This will all be expedited by a huge jump forward in the way companies use data, a
jump that will make online shopping more personal and more customizable.ı
7 Ecommerce Trends we will see in 2014ı

#1 Reduced Delivery Time ı
One of the biggest problems people have had with ecommerce is its lack of
immediacy – the fact that you have to wait for that awesome product you just
ordered. In 2014 this problem will be largely negated through a growing trend of
companies adopting rapid shipping methods to cut down on shipping time. ı
ı
Companies like Shutl will work with local shipping networks to get you your online
order in minutes. ı

“Imagine ordering something and having it show up
to your door or office in a few hours.” ı
Humayun Khan @HumayunNKhan, Content Crafter
at Shopifyı

Amazon Prime registered 1 million new
customers in December 2013. There are now
20 million Amazon users who are eligible to get
next day or two day shipping.ı
andı
Amazon Prime customers spent 53% more per
year than those who are not signed up.ı

#2 No More Home Delivery
Problems ı
Many online shoppers use ecommerce as a way to get shopping done despite
their busy schedules. However, this same busy schedule doesn’t always allow
for those same shoppers to be at home during the day to receive their ordered
goods. ı
Seeing this problem, companies like BufferBox and Amazon have started
services that allow shipping to secured lockers where customers can pick up
their orders at their convenience.ı
This may not seem like the worlds biggest innovation but it removes one of the
biggest online shopping dilemmas, and will lead to higher conversion rates for
online retailers.ı

Buffer Box - www.bufferbox.comı

#3 End of Impersonal
Ecommerceı
Before 2014 the customer service representatives were largely missing from the
online stores. This year they will be plugged into the online shopping experience
and your business needs to take advantage of this trend. ı
ı
Live chat services like Olark offer you the chance to interact with your customers
in a friendly and informative way, at the precise moment they need your help. Live
chat has been shown to increase conversion rates and it provides a service that
was, until this point, missing from ecommerce – real, responsive customers
service. ı

#4 Easy Checkoutı
In 2014 Amazon Checkout is going to gain prominence in the world or
ecommerce. If this is news to you and your online business, make sure to read
up on Amazon’s recent move to challenge PayPal and establish its own
payment option. It’s a big deal!ı
According to the Baymard Institute 67.75% of shopping charts are abandoned- a
main reason for this is customers’ security concerns over businesses handling
their
credit card information. ı
Piggybacking off of Amazon’s strong brand could significantly reduce this rate
for your business. ı
This service, which is available to partner websites, makes it trivial for
customers to checkout, pay, and enter theirshipping information for online
purchases ı

“My answer: Adoption of Amazon
Checkout”
– David Cheng @davidpcheng, CEO and
Cofounder of Shareblocı

#5 High Street Transformedı
With the previously mentioned changes to online business coming in 2014, smart
high street retailers need to make several changes to stay ahead of the curve and
maintain a competitive edge on their competition. These businesses need to
envision what the role of their physical store is when many of the remaining
barriers to shopping online are stripped away. ı
ı
With B2C ecommerce increasing every year it is inevitable that the role of tradition
retail outlets will change. The best ones will work to become destinations for their
fans and customers, places to interact, learn, and explore, while concentrating on
maximizing online sales.ı

“Physical retail will transform to serve more as showrooms where
customers come in to experience the product in person, but the
order will be placed at a kiosk and delivered to their home.”
Humayun Khan @HumayunNKhan, Content Crafter at Shopifyı

Bonus – In Store Comparison
Shoppingı
It has been reported that 63% of shoppers have used their phones to price
compare while shopping. ı
We are moving towards a world where your in-store shoppers can price check
against your products, order from your completion, and then have their order
arrive at their house before they return home.ı

econsultancy.com/blog/62918-63-of-smartphone-owners-use-their-device-to-search-for-information-while-
shoppingı

#6 Omni-Channel Retailingı
Surprisingly, many retailers that were born online will start seeing and benefiting
from the advantages of having physical locations this year. ı
ı
This is ultimately a manifestation of online-first retailers seeing an inherent
advantage their more traditional high street competitors have, an opportunity to
interact with their customers in person and a chance to create an experience
around their brand.ı
ı

Two Good Examples
www.warbyparkerclasstrip.com/ı
www.bonobos.com/guideshopı

#7 More Personalized Experience For
Customersı
With the advent of real-time analytics you will instantly have the data you need
to view and understand your sites performance. This will be paired with an
unprecedented level of data on your customers, allowing you to create the
best experience and improve conversion rates. ı
Smart retailers will use ultra personalized data to quickly customize online
experiences for their customers – think more than just providing a couple
recommendations based on what they
previously viewed – to provide a truly unique shopping experience. ı

Thank you for reading!

7 Ecommerce Trends We Will See More of in 2014

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à 7 Ecommerce Trends We Will See More of in 2014

Similaire à 7 Ecommerce Trends We Will See More of in 2014 (20)

Dernier

Dernier (20)

7 Ecommerce Trends We Will See More of in 2014