SlideShare une entreprise Scribd logo
1  sur  10
Tommy hilfiger KETAN WADHWA CHITKARA UNIVERSITY-BRANDMANAGEMENT 01.09.2011
HISTORY OF TOMMY HILFIGER Born in 1951, Tommy Hilfiger made his first foray into fashion in New York campus kids in 1969.  Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 specialty stores in upstate New York by the age of 26.
During 70’s He turned to designing and for a period worked for Jordache before launching his own label in 1985. He created the Tommy Hilfiger Corporation in 1984, but did not go public until 1992.
By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).
Until the early 90’s, Hilfiger's market profile was similar to that for Calvin Klein In 1994 gangsta rapper Snoop Doggy Dog appeared wearing a Tommy Hilfiger shirt on the premier US TV show Saturday Night Live and his sales rocketed overnight
In 1995, Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America.  Soon Hilfiger became known for his signature line in menswear. He was also known for his jeans line which he expanded to include women's wear
By 2004Hilfiger's revenue was in excess of $1.8 billion with more than 5,000 employees.  In 2006  sales had begun to decline that he decided to sell the company and  sold his company for $1.6 billion to Apax Partners. In 2010Phillips-Van Heusen, owner of Calvin Klein bought the Tommy Hilfiger company for $3 billion.
PRODUCTS RANGE
LOGO Previous Existing
THANK YOU

Contenu connexe

Tendances

Tommy Hilfiger+ Sustainability Awareness Initiative
Tommy Hilfiger+ Sustainability Awareness InitiativeTommy Hilfiger+ Sustainability Awareness Initiative
Tommy Hilfiger+ Sustainability Awareness InitiativeLiz Chinchilla
 
Melange report presentation
Melange report presentationMelange report presentation
Melange report presentationzainabshafi4
 
Calvin klein final
Calvin klein finalCalvin klein final
Calvin klein finalkaran dureja
 
2 presentation marketing management2
2 presentation marketing management22 presentation marketing management2
2 presentation marketing management2Dimitra Androutsou
 
Merchandising of Tommy Hilfiger
Merchandising of Tommy HilfigerMerchandising of Tommy Hilfiger
Merchandising of Tommy HilfigerAmanraj Gill
 
Nonconformity pays (Maria Muntaner Herrero, Desigual)
Nonconformity pays (Maria Muntaner Herrero, Desigual)Nonconformity pays (Maria Muntaner Herrero, Desigual)
Nonconformity pays (Maria Muntaner Herrero, Desigual)Sempl 21
 
Brand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: OutlawBrand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: OutlawArihant Jain
 
marketing management
marketing managementmarketing management
marketing managementnsanufnd
 
Desigual Brand Deconstruction
Desigual Brand DeconstructionDesigual Brand Deconstruction
Desigual Brand DeconstructionVanessa B
 
Allen solly (leena)
Allen solly (leena)Allen solly (leena)
Allen solly (leena)Leena Vegad
 
Allen Solly Micro-site PPT
Allen Solly Micro-site PPTAllen Solly Micro-site PPT
Allen Solly Micro-site PPTSounak Bhadra
 

Tendances (18)

Tommy Hilfiger+ Sustainability Awareness Initiative
Tommy Hilfiger+ Sustainability Awareness InitiativeTommy Hilfiger+ Sustainability Awareness Initiative
Tommy Hilfiger+ Sustainability Awareness Initiative
 
Melange report presentation
Melange report presentationMelange report presentation
Melange report presentation
 
Calvin klein final
Calvin klein finalCalvin klein final
Calvin klein final
 
2 presentation marketing management2
2 presentation marketing management22 presentation marketing management2
2 presentation marketing management2
 
GUESS
GUESSGUESS
GUESS
 
Merchandising of Tommy Hilfiger
Merchandising of Tommy HilfigerMerchandising of Tommy Hilfiger
Merchandising of Tommy Hilfiger
 
Nonconformity pays (Maria Muntaner Herrero, Desigual)
Nonconformity pays (Maria Muntaner Herrero, Desigual)Nonconformity pays (Maria Muntaner Herrero, Desigual)
Nonconformity pays (Maria Muntaner Herrero, Desigual)
 
Brand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: OutlawBrand: Diesel; Archetype: Outlaw
Brand: Diesel; Archetype: Outlaw
 
marketing management
marketing managementmarketing management
marketing management
 
Desigual Brand Deconstruction
Desigual Brand DeconstructionDesigual Brand Deconstruction
Desigual Brand Deconstruction
 
Brand Equity
Brand EquityBrand Equity
Brand Equity
 
Gucci Analysis
Gucci AnalysisGucci Analysis
Gucci Analysis
 
Allen solly (leena)
Allen solly (leena)Allen solly (leena)
Allen solly (leena)
 
Gucci slide
Gucci slideGucci slide
Gucci slide
 
Brand analysis of burberry
Brand analysis of burberryBrand analysis of burberry
Brand analysis of burberry
 
Burberry presentation
Burberry presentation Burberry presentation
Burberry presentation
 
Allen Solly Micro-site PPT
Allen Solly Micro-site PPTAllen Solly Micro-site PPT
Allen Solly Micro-site PPT
 
Allen solly ppt
Allen solly pptAllen solly ppt
Allen solly ppt
 

En vedette

Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniStevie Otap
 
Giorgio Armani
Giorgio ArmaniGiorgio Armani
Giorgio Armaniraj_qn3
 
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEINBrand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEINiWant tutor
 
Arrow & apparels
Arrow & apparelsArrow & apparels
Arrow & apparelssobic1234
 

En vedette (8)

Giorgio armani
Giorgio armaniGiorgio armani
Giorgio armani
 
Designer Analysis - Giorgio Armani
Designer Analysis - Giorgio ArmaniDesigner Analysis - Giorgio Armani
Designer Analysis - Giorgio Armani
 
Tommy Hilfiger ppt
Tommy Hilfiger pptTommy Hilfiger ppt
Tommy Hilfiger ppt
 
Giorgio Armani
Giorgio ArmaniGiorgio Armani
Giorgio Armani
 
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEINBrand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
Brand Analysis of EMPORIO ARMANI ,Louis Vuitton CALVIN KLEIN
 
Allen solly
Allen sollyAllen solly
Allen solly
 
Allen solly 2
Allen solly 2Allen solly 2
Allen solly 2
 
Arrow & apparels
Arrow & apparelsArrow & apparels
Arrow & apparels
 

Similaire à Tommy hilfiger

Mini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniMini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniSMCFashion.com
 
Mini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniMini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniSMCFashion.com
 
Christian Dior Company History
Christian Dior Company HistoryChristian Dior Company History
Christian Dior Company Historyreneewzqxiqj6g
 
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015Nina Lubarda
 
Course Emerging Threats and Counter measuresAPA, 600+ words.docx
Course Emerging Threats and Counter measuresAPA, 600+ words.docxCourse Emerging Threats and Counter measuresAPA, 600+ words.docx
Course Emerging Threats and Counter measuresAPA, 600+ words.docxmelvinjrobinson2199
 
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docxambersalomon88660
 
FINALIZED END RESULT FOR TOPMAN
FINALIZED END RESULT FOR TOPMANFINALIZED END RESULT FOR TOPMAN
FINALIZED END RESULT FOR TOPMANKadesh Wyche
 
Some Of The Richest LGBTQ People In The World
Some Of The Richest LGBTQ People In The WorldSome Of The Richest LGBTQ People In The World
Some Of The Richest LGBTQ People In The WorldIsabella
 
Mini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldMini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldSMCFashion.com
 
Mini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldMini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldSMCFashion.com
 
BVmag_17Jan_Armani6
BVmag_17Jan_Armani6BVmag_17Jan_Armani6
BVmag_17Jan_Armani6sule bolgi
 

Similaire à Tommy hilfiger (20)

Tommy Hilfiger
Tommy HilfigerTommy Hilfiger
Tommy Hilfiger
 
Tom Ford
Tom FordTom Ford
Tom Ford
 
Mini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniMini-Bio: Giorgio Armani
Mini-Bio: Giorgio Armani
 
Mini-Bio: Giorgio Armani
Mini-Bio: Giorgio ArmaniMini-Bio: Giorgio Armani
Mini-Bio: Giorgio Armani
 
Rishi Aneja (24-08-17)
Rishi Aneja (24-08-17)Rishi Aneja (24-08-17)
Rishi Aneja (24-08-17)
 
Christian Dior Company History
Christian Dior Company HistoryChristian Dior Company History
Christian Dior Company History
 
Who are Models?
Who are Models?Who are Models?
Who are Models?
 
Dior: A History
Dior: A HistoryDior: A History
Dior: A History
 
KARL LAGERFELD
KARL LAGERFELDKARL LAGERFELD
KARL LAGERFELD
 
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015
Futre Faces NYC - Top 10 World’s Most Beautiful and Highest Paid Models in 2015
 
CONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptxCONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptx
 
CONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptxCONTEXTUAL RESEARCH.pptx
CONTEXTUAL RESEARCH.pptx
 
Course Emerging Threats and Counter measuresAPA, 600+ words.docx
Course Emerging Threats and Counter measuresAPA, 600+ words.docxCourse Emerging Threats and Counter measuresAPA, 600+ words.docx
Course Emerging Threats and Counter measuresAPA, 600+ words.docx
 
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
1. Oscar De La Renta (AmericanDominican) 1960s· At age 18 he .docx
 
FINALIZED END RESULT FOR TOPMAN
FINALIZED END RESULT FOR TOPMANFINALIZED END RESULT FOR TOPMAN
FINALIZED END RESULT FOR TOPMAN
 
Some Of The Richest LGBTQ People In The World
Some Of The Richest LGBTQ People In The WorldSome Of The Richest LGBTQ People In The World
Some Of The Richest LGBTQ People In The World
 
Mini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldMini–bio. Karl Lagerfeld
Mini–bio. Karl Lagerfeld
 
Mini–bio. Karl Lagerfeld
Mini–bio. Karl LagerfeldMini–bio. Karl Lagerfeld
Mini–bio. Karl Lagerfeld
 
Production Abercrombie and Fitch
Production Abercrombie and FitchProduction Abercrombie and Fitch
Production Abercrombie and Fitch
 
BVmag_17Jan_Armani6
BVmag_17Jan_Armani6BVmag_17Jan_Armani6
BVmag_17Jan_Armani6
 

Dernier

_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting DataJhengPantaleon
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxRoyAbrique
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfsanyamsingh5019
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...Marc Dusseiller Dusjagr
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityGeoBlogs
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsKarinaGenton
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxpboyjonauth
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptxVS Mahajan Coaching Centre
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxNirmalaLoungPoorunde1
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfUmakantAnnand
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 

Dernier (20)

_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data_Math 4-Q4 Week 5.pptx Steps in Collecting Data
_Math 4-Q4 Week 5.pptx Steps in Collecting Data
 
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptxContemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
Contemporary philippine arts from the regions_PPT_Module_12 [Autosaved] (1).pptx
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Sanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdfSanyam Choudhary Chemistry practical.pdf
Sanyam Choudhary Chemistry practical.pdf
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
Model Call Girl in Tilak Nagar Delhi reach out to us at 🔝9953056974🔝
 
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
“Oh GOSH! Reflecting on Hackteria's Collaborative Practices in a Global Do-It...
 
Paris 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activityParis 2024 Olympic Geographies - an activity
Paris 2024 Olympic Geographies - an activity
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Science 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its CharacteristicsScience 7 - LAND and SEA BREEZE and its Characteristics
Science 7 - LAND and SEA BREEZE and its Characteristics
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Introduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptxIntroduction to AI in Higher Education_draft.pptx
Introduction to AI in Higher Education_draft.pptx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions  for the students and aspirants of Chemistry12th.pptxOrganic Name Reactions  for the students and aspirants of Chemistry12th.pptx
Organic Name Reactions for the students and aspirants of Chemistry12th.pptx
 
Employee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptxEmployee wellbeing at the workplace.pptx
Employee wellbeing at the workplace.pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
Concept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.CompdfConcept of Vouching. B.Com(Hons) /B.Compdf
Concept of Vouching. B.Com(Hons) /B.Compdf
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 

Tommy hilfiger

  • 1. Tommy hilfiger KETAN WADHWA CHITKARA UNIVERSITY-BRANDMANAGEMENT 01.09.2011
  • 2. HISTORY OF TOMMY HILFIGER Born in 1951, Tommy Hilfiger made his first foray into fashion in New York campus kids in 1969.  Building on the success of his first shop, People's Place, Hilfiger had established a chain of 10 specialty stores in upstate New York by the age of 26.
  • 3. During 70’s He turned to designing and for a period worked for Jordache before launching his own label in 1985. He created the Tommy Hilfiger Corporation in 1984, but did not go public until 1992.
  • 4. By 1990, sales of Tommy Hilfiger clothes had topped $25 million (£15m).
  • 5. Until the early 90’s, Hilfiger's market profile was similar to that for Calvin Klein In 1994 gangsta rapper Snoop Doggy Dog appeared wearing a Tommy Hilfiger shirt on the premier US TV show Saturday Night Live and his sales rocketed overnight
  • 6. In 1995, Hilfiger was named Menswear Designer of the Year by the Council of Fashion Designers of America.  Soon Hilfiger became known for his signature line in menswear. He was also known for his jeans line which he expanded to include women's wear
  • 7. By 2004Hilfiger's revenue was in excess of $1.8 billion with more than 5,000 employees. In 2006 sales had begun to decline that he decided to sell the company and sold his company for $1.6 billion to Apax Partners. In 2010Phillips-Van Heusen, owner of Calvin Klein bought the Tommy Hilfiger company for $3 billion.