4. What is Compound Branding? 1. It takes 3x to tell someone the same message before it is fully ingrained. 2. Compound branding is achieved with repetitive messaging being presented. 3. Repetition creates brand identity 4. Brand Identity over time contributes to consumer individuality 5. Consumer individuality grows into a lifestyle of evangelism
6. Word Of Mouth 1. Evangelism breeds word of mouth 2. Word of mouth is created when an effective branding message is delivered 3. If word of mouth is delivered efficiently, it will spread like wildfire. 4. The more consistently word spreads, the faster momentum picks up. 5. Evangelists therefore take over the power of traditional media.
8. Brand Identity 1. With a wide-spreading message, it begins to take on its own identity. 2. The psychology behind the message begins to form a "brand presence". 3. The brand presence gets media attention via social media 1st. 4. Secondly, it begins to receive YouTube, Instagram, and blog attention. 5. Third: Traditional Media-newspaper, magazines, tv news mentions.
10. What's Better Than the "Personal Touch"? 1. The Personal Touch of a Brand Ambassador is unmatched. 2. Along with a branding message, a handshake, hug, or smile can change lives. 3. These are things brand ambassadors can deliver that marketing alone cannot. 4. People don't remember an advertisement. 5. They remember a great conversation about an amazing product. Plus a smile.
12. The Emotions Are HUGE 1. What is one thing an advertisement can't predict? 2. The emotional-standpoint of a consumer is always changing. 3. B.A.s are experts at attracting consumers based off consumer emotion. 4. In the midst of the engagement process, B.A.s can be flexible in expression 5. What better way to win over a consumer than to have a heart-to heart?
14. The Power of Mobile 1. B.A.s are usually very tech savvy. 2. With savvy-ness comes speed of communication. 3. When they communicate a brand message, a consumer can follow up with mobile 4. Most brand activations involve mobile or social media in one way or another 5. Nearly all brand-messaging includes a URL link or QR code.
16. Take action NOW! 1. All engagement must require a call-to-action 2. The call-to-action is something consumer must do at the end. 3. CTA can include: entering a contest, posting a photo/status, etc. 4. A CTA is usually emotion-driven. Great engagement=higher ratefollow through 5. The more action that is taken right away, the more successful the B.A. was
18. Close The Convo...And Smile! 1. Every great engagement includes a strong close. 2. Close can include thanking consumer for their time. 3. Also every great close includes eye-contact, a smile, and a nod. 4. Sympathizing with the consumer and recapping the convo. 5. Reminding the consumer to check out the brand and visit online.
19. Thank you so much for checking out our brief presentation.
20. Make sure to visit http://www. promorockstar.com /group for more info on becoming a top-notch field marketer in the world of promotional marketing.
