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Social Media Strategies for Business Success

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Barbara Giamanco
Barbara Giamanco

Barb Giamanco's March 8th program presentation.

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Social Media Social Business @barbaragiamanco #cngatl ©2012 Barbara Giamanco
Social is Here to Stay LinkedIn grew by 55%. Facebook reached 55% of the worlds’ online population in October 2011. Twitter usage grew by 59%. Google+ now at 65 million users. ©2012 Barbara Giamanco
Business Benefits Brand awareness Professional Networking Customer loyalty Market research Buyer intelligence Demand generation Communities work for you ©2012 Barbara Giamanco
©2012 Barbara Giamanco
Success is More Than… ©2012 Barbara Giamanco
Step 1: Have a Plan Success is not going to come from LinkedIn, Facebook, Twitter, Blogging or a high Klout score alone. ©2012 Barbara Giamanco
Step 2: Define Your Audience ©2012 Barbara Giamanco
Step 3: Pick the Right Tools MOBILE VIDEO BLOG FACEBOOK SOCIAL MEDIA LINKEDIN WEBINAR TWITTER E-MAIL MARKETING ©2012 Barbara Giamanco
Step 4: Implement Consistently ©2012 Barbara Giamanco
Step 5: Measure and Track It’s not just about money! ©2012 Barbara Giamanco
Big 3 LinkedIn FACEBOOK TWITTER f ©2012 Barbara Giamanco
LinkedIn – Professional Networking Over 50% of members are now international ** 135M+ * 75% Fortune 100 Companies use LinkedIn to hire ** >2M Company Pages ** ~2B People searches in 2010 *as of November, 2011 **as of September 30, 2011 12 ©2012 Barbara Giamanco
Create Your Brand Presence ©2012 Barbara Giamanco
Establish a Company Page ©2012 Barbara Giamanco
Engage with Content ©2012 Barbara Giamanco
Demonstrate Expertise ©2012 Barbara Giamanco
Be Visible – Share Updates News Highlight others Your thoughts Promote your group Share company page ©2012 Barbara Giamanco
Facebook Personal vs. Fan Page ©2012 Barbara Giamanco
How Twitter Fits the Picture Micro-blogging tool 200 Million Tweets sent daily Real-time snippets of conversation Listening vehicle using search Visibility Track topics with hash tags (#corenet?) Follow competitors ©2012 Barbara Giamanco
STARTING THE CONVERSATION ©2012 Barbara Giamanco
Don’t be this guy! ©2012 Barbara Giamanco
Final Points Clearly define who you target Participate where they do Be consistent Use the right tools Cultivate your network Be visible, add value Demonstrate credibility Plan, execute, measure ©2012 Barbara Giamanco
Connect With Barb Twitter: @barbaragiamanco LinkedIn: Barbara Giamanco Facebook: Barbara Giamanco Buy the book at Amazon.com Talent Builders, Inc. 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 ©2012 Barbara Giamanco

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Social Media Strategies for Business Success

  • 1. Social Media Social Business @barbaragiamanco #cngatl ©2012 Barbara Giamanco
  • 2. Social is Here to Stay LinkedIn grew by 55%. Facebook reached 55% of the worlds’ online population in October 2011. Twitter usage grew by 59%. Google+ now at 65 million users. ©2012 Barbara Giamanco
  • 3. Business Benefits Brand awareness Professional Networking Customer loyalty Market research Buyer intelligence Demand generation Communities work for you ©2012 Barbara Giamanco
  • 5. Success is More Than… ©2012 Barbara Giamanco
  • 6. Step 1: Have a Plan Success is not going to come from LinkedIn, Facebook, Twitter, Blogging or a high Klout score alone. ©2012 Barbara Giamanco
  • 7. Step 2: Define Your Audience ©2012 Barbara Giamanco
  • 8. Step 3: Pick the Right Tools MOBILE VIDEO BLOG FACEBOOK SOCIAL MEDIA LINKEDIN WEBINAR TWITTER E-MAIL MARKETING ©2012 Barbara Giamanco
  • 9. Step 4: Implement Consistently ©2012 Barbara Giamanco
  • 10. Step 5: Measure and Track It’s not just about money! ©2012 Barbara Giamanco
  • 11. Big 3 LinkedIn FACEBOOK TWITTER f ©2012 Barbara Giamanco
  • 12. LinkedIn – Professional Networking Over 50% of members are now international ** 135M+ * 75% Fortune 100 Companies use LinkedIn to hire ** >2M Company Pages ** ~2B People searches in 2010 *as of November, 2011 **as of September 30, 2011 12 ©2012 Barbara Giamanco
  • 13. Create Your Brand Presence ©2012 Barbara Giamanco
  • 14. Establish a Company Page ©2012 Barbara Giamanco
  • 15. Engage with Content ©2012 Barbara Giamanco
  • 16. Demonstrate Expertise ©2012 Barbara Giamanco
  • 17. Be Visible – Share Updates News Highlight others Your thoughts Promote your group Share company page ©2012 Barbara Giamanco
  • 18. Facebook Personal vs. Fan Page ©2012 Barbara Giamanco
  • 19. How Twitter Fits the Picture Micro-blogging tool 200 Million Tweets sent daily Real-time snippets of conversation Listening vehicle using search Visibility Track topics with hash tags (#corenet?) Follow competitors ©2012 Barbara Giamanco
  • 20. STARTING THE CONVERSATION ©2012 Barbara Giamanco
  • 21. Don’t be this guy! ©2012 Barbara Giamanco
  • 22. Final Points Clearly define who you target Participate where they do Be consistent Use the right tools Cultivate your network Be visible, add value Demonstrate credibility Plan, execute, measure ©2012 Barbara Giamanco
  • 23. Connect With Barb Twitter: @barbaragiamanco LinkedIn: Barbara Giamanco Facebook: Barbara Giamanco Buy the book at Amazon.com Talent Builders, Inc. 3522 Ashford Dunwoody Rd NE #413 Atlanta, GA 30319 404-647-4925 ©2012 Barbara Giamanco