1. PSI App Dev BU
Strategy Assessment

3. What’s our Winning Aspiration?

4. • Vision. Consistently deliver high quality
solutions focused on improving customer
satisfaction.
• Mission. Research and develop new methods
and standards.

5. • Vision. To be a leading Information
Communication Technology Company in the
region.
• Mission. To become the most trusted partner
in providing and applying the benefits of ICT
solution to accelerate customer’s business
growth.

6. • Vision.
• Mision.
• Core Values
• Strategic Objectives

7. Where Will We Play ?

9. Segmentation
• Project Values
• < Rp. 500 mil. small
• Rp. 500 mil ≤ n ≤ Rp. 2 bil. medium
• ≥ Rp. 2 bil. large

10. Segmentation
• Project Effort
• < 50 mandays. small
• 50 mandays ≤ n ≤ 500 mandays. medium
• ≥ 500 mandays. large

11. Segmentation
• By Industry
• Telecommunication
• Banking and Finance
• Retail
• Agriculture
• Military
• Transportation and Logistics
• etc

12. How Will We Win ?

14. The Next Big Things (Samsung)
Source : http://mobilesyrup.com/2013/11/06/samsung-promises-a-busy-2014-with-the-next-big-thing-in-processors-screens-software-and-
wearables/

15. The Next Big Things (Accenture)
Source : http://www.accenture.com/microsites/it-technology-trends-2014/Pages/home.aspx

16. Brainstorming
What makes the customer...
• Select our offering over those of others.
• Be willing to pay a premium for our offering.
• Act on some combination of 1 and 2.

18. What Capabilities We Must Have ?

20. People
• Project Manager
• Business Analyst
• System Analyst
• Programmer
• Tester
• Implementor
• Sales ?

21. Process
• Software Dev Methodology (Waterfall, Agile)
• Standards : CMMI, ITIL, ISO, PMBOK
• Project Management Process
• Helpdesk, Support and Maintenance

22. Technology
• Web : HTML5, Jquery, Jquery mobile
• Business Layer : Spring, JEE, Hibernate, JPA
• Integration : Web Services (JAXWS, JAXRS, REST),
Camel, JBI
• Mobile : Android, IOS programming
• CI : Hudson, SonarCube
• Database : SQL Server, PostgreSQL, Oracle, DB2
• Tools : JIRA

24. Roadmap
Network
and
Telecomm
based
software
solution
Mobile
apps
solution
(Android)
Mobile
apps
solution
(IOS)
BI
solutions
Dashboard
report and
data
analytic
solutions
Mobile
dashboard
report
(Android &
IOS)
Network &
Telecomm
dashboard
report
C++, Java,
Web
programmi
ng, Web
services
Android
programmi
ng
IOS
programmi
ng
2014 2015
Web
based
solutions
Enterprise
App
Integration
2016

25. What Management System Are
Required ?

26. Existing customerNetwork and
Telecommunication
based Software
Solutions
Direct Selling
Intermediaries
Project Payment Maintenance Fee
Change Request Fee
License Fee (per user)
Software
development
vendors
Talent pool
vendors
Software Dev. team
Sales and Presales team
Support team
RnD team License
Acquire n cross-sell
New customer
Production facilities
Project cost Maintenance cost Sales and presales cost
RnD cost
Project
Maintenance
RnD
Sales n presales

28. Thanks