This document summarizes recent food and beverage marketing trends from July 2016. It highlights campaigns by Denny's, Reese's, Coca-Cola, Oreo, Burger King, Fruity Pebbles, Pizza Hut, Sour Patch Kids, Buffalo Wild Wings, and Popeyes Chicken. It invites the reader to follow the #MarketingMinute hashtag on Twitter or check back monthly for marketing minute recaps.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
July 25, 2016

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Denny’s adapts pancake recipe to compete with
‘made at home’ hotcakes
Read more: http://bit.ly/2a3qmNm

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Lindsey Vonn skips the slopes in new summer
Olympics push from Reese’s
Read more: http://bit.ly/29GUOPo

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Read more: http://bit.ly/29V5Tep
Coca-Cola hits gold with Jordan Spieth trailer
trick shots

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Oreo taps into nostalgia with new Choco Chip
Cookies campaign
Read more: http://bit.ly/2a4WeUO

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Burger King targets millennials and Gen Z with
new Mac n’ Cheetos mash-up
Read more: http://bit.ly/2a3t8lK

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Post Foods tickles the senses with new Fruity
Pebbles virtual reality
Read more: http://bit.ly/29OTET2

8. 8
Pizza Hut to introduce social media chatbots for
quick online ordering experience
Read more: http://bit.ly/2a5YjMO

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Read more: http://bit.ly/2anwOOk
Sour Patch Kids and Slurpee mix it up to create
Redberry-flavored treat

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New fast-break options bring Buffalo Wild Wings
to the top of the lunch menu
Read more: http://strib.mn/2a5YBTZ

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Read more: http://bit.ly/29PT6K0
Popeyes Chicken brought Live Drive-Thru Bash
to Facebook Live on National Fried Chicken Day

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