GenerationWhy, an unprecedented consumer research study by Ipsos, analyzes millennials and their attitudes around food and beverage ingredients.
Learn more about the study through the whitepaper: http://bit.ly/1UzFQt9.
3. Until now, marketers in the food and beverage
(F&B) and restaurant industries have had only
a surface-level understanding of this dominant
age group.
BUT THAT’S ABOUT TO CHANGE ...
4. Unprecedented research from Ipsos and
BuzzFeed reveals that millennials have
nuanced attitudes and behaviors around
foods and beverages, and social media.
ENTER
8. MORE LIKELYTO DINE OUT
MOREAPTTO BUYTAKEOUT OR USEA
FOOD DELIVERY SERVICE
LESSACTIVE ON SOCIAL MEDIA
LEAST LIKELYTOAVOID CERTAIN FOOD
PRODUCTSAND INGREDIENTS
9. MOSTAPTTOAVOID CERTAIN FOOD PRODUCTSAND INGREDIENTS
SPENDS MOST OF HER FOOD BUDGETATTHE GROCERY STORE
USES SOCIAL MEDIATOACCESS PERKSAND DEALS
MOST LIKELYTOACCESSTHEWEB FROMA MOBILE DEVICE
OPINIONS OF BRANDSAND PRODUCTS NOT INFLUENCED BY
SOCIAL MEDIA
10. HIGHEST INCOMEAND EDUCATION LEVELS
MOST LIKELYTO SPEND HIS FOOD BUDGET
ON DINING OUT
MOST INTERESTED IN MODERATIONAND
SEEKER OF HEALTHY BALANCE
MOST ENGAGED ON SOCIAL MEDIA
MOST INFLUENTIAL ON SOCIAL MEDIA
11. Although varied in attitudes toward overall
health and behavior on social media, these
four millennial segments generally agree
about a few things …
13. TASTE AND PRICE ARE STILL THE TOP PURCHASE
DRIVERS FOR MILLENNIALS AND OTHER GENERATIONS
14. SO WHAT DOES THIS MEAN
FOR F&B AND RESTAURANT
MARKETERS?
15. For the first time ever, marketers in the F&B
and restaurant industries can leverage segment-
specific millennial insights to make smarter
business decisions.
16. Read the interactive white paper for even deeper
insights into reaching the right millennials, at the
right time, with the right message.
VIEW NOW