Learn how to use Google keyword tool and excel to focus on the best keywords for your business. This presentation was given for the Expand2Web membership group on May 03, 2012

2. Creating and Marketing a Website
Coryon Redd
coryon@batteries4less.com
Coryon.com
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3. Why do Search Marketing?
• Wide audience reach
• Reach local audience
• Easy to learn and do on your own
• No cost per click for SEO
• Targeted traffic
• Highest conversion rates
• Good ROI
• http://youtu.be/DwZnzclAkHA - Watch
the video
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4. Set Goals for your Success
A better website
Learn it yourself
Top rankings on Google
More online traffic
More business
More profit
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5. • This is Google’s World!
• Over 65% of Market Share
• More reach than all other US search
engines combined!
• Google wants searchers to find most
relevant Web Result
• Google’s Webmaster Guidelines
• https://support.google.com/webmasters/bin/a
nswer.py?hl=en&answer=35769
• PageRank – Quality of incoming links
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6. Keyword Research
Keyword targets
What are people searching for?
What keywords / phrases are used most?
Find the most relevant keywords and build landing pages.
Keyword Tools – Google Keyword Tool and Google Trends
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/trends - See trends for keywords over time.
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7. Keyword Research Best Practices
Login with an email address used for a
Google Adwords Account.
Start searches look at related
keywords then narrow down
searches.
Look at Local (United States) Monthly Searches.
Check exact match on right hand side.
Download spreadsheet and edit in a spreadsheet program
like Excel.
Go back to keyword tool with more specific searches and
download again.
Create a keyword spreadsheet with groups of keywords
that will used for landing pages.
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8. Building Landing Pages
Landing pages = Focused, keyword-rich content
Figure out your landing pages in 4 easy steps:
1. Are there enough searches?
2. Are searches relevant to my business?
3. Are the landing pages logical?
4. Do I have time / money to build?
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9. Internet Marketing Resources
• Coryon.com Resources page
• Coryon.com/resources
• Discover what really works in optimization
• marketingexperiments.com
• SEMPO Learning Center
• sempo.org/learning_center/
• Online marketing magazines / articles
• practicalecommerce.com
• webpronews.com
• SEO Glossary
• seoglossary.com/
• SEOMoz article about Google Algorithm factors
• seomoz.org/article/search-ranking-factors
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10. THANK YOU
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