1. Rapid Project Deployment: Genesis Framework
w/ Cotton Rohrscheib
Partner / Co-Founder: Pleth, LLC
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2. • Partner / Co-Founder: Pleth, LLC
• Full-Service Marketing / Creative Agency
• Emphasis: Managed Web Hosting, Development
• Approach: Custom, Mobile, Drupal, and WordPress
• Office Locations: Batesville, Jonesboro, Conway
• Over 15yrs Experience w/ SMB, Celebrity, Fortune 500
• Currently Manage 100+ WordPress Projects
• Involved in Various Other Startups…
• Recently Became a Dad…
Cotton Rohrscheib: About Me
Twitter: @CottonR
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3. • I Had Never Changed a Diaper…
• I Had Never Been Peed On…
• I Had Never Traveled w/ a Baby…
• I Had Never Fed a Baby…
• I Had No Idea Babies Needed to be Burped…
• I Had Never Burped a Baby…
• I Had Never Been Spit Up On…
• I Had No Idea How Awesome My Wife Was…
I Became a Dad in 2012…
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Twitter: @CottonR
4. B AT E S V I L L E | J O N E S B O R O | C O N W AY
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6. Did you know that last year 22 of every 100
domains registered in the United States
ran on WordPress?
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7. 1. Parent / Child Relational Themes
2. Project Layers = Core + Framework + Child Theme + Plugins
3. Framework Extends Functionality / Flexibility
4. Framework Specific Plugins = Opportunity!!
5. Framework Specific Child Themes = Opportunity!!
6. Frameworks Reduce Development Time
7. Frameworks Deliver a More Scalable Solution
8. Constant Evolution: Framework & Child Theme Upgrades
Overview: Theme Frameworks
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10. Mashable calls Genesis the "best of the best"
among WordPress premium frameworks.
It's no wonder over 75,000 online publishers trust Genesis
to provide a solid foundation for their sites.
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12. 1. Genesis has Integrated SEOM Functionality
2. Genesis has Great Looking Turn-Key Designs (Starters)
3. Genesis has Unlimited Support, Updates, etc.
4. Genesis has State of the Art Security
5. Genesis has Incredible Flexibility
6. Genesis has Brilliant Developer Community
Genesis Framework: Advantages
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13. 1. Standard Wordpress Core Installation - stable release
2. Standard Wordpress Core Plugins – your choice
3. StudioPress Genesis Framework - wp-content/themes
4. StudioPress Genesis Child Theme - wp-content/themes
5. StudioPress Genesis Plugins – wp-content/plugins
6. Assumptions: Client Content / Graphics, etc.
Genesis Framework: Demo
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farm.cottonrohrscheib.com
Sandbox URL:
15. 1. Review of Demonstration
2. Questions & Answers
3. Bonus: Extending Genesis (Plugins)
4. Bonus: Extending Genesis (Hooks)
Genesis Framework: Discussion
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Twitter: @CottonR
16. 1. First Person to Tweet…
2. Fifth Person to Tweet…
• Prize Package(s):
One Free Copy of Genesis Framework w/ (1) Child Theme of Your Choosing
Genesis Framework: FREEBIES!!!
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17. Tweet This:
I just watched @CottonR build a website using @StudioPress
Genesis Framework for #Wordpress at #WCFAY
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At 5 Months Old, he already knows his way around the ipad…
Did you know that last year 22 of every 100
domains registered in the United States
ran on WordPress?
Advantages to using Theme Frameworks
There are several “premium” wordpress theme frameworks on the market, these are just a few w/ pricing…
For the sake of this presentation we are going to talk about Genesis Framework because that’s primarily what I work with on a daily basis.
Mashable calls Genesis the "best of the best"
among WordPress premium frameworks.
It's no wonder over 75,000 online publishers trust Genesis
to provide a solid foundation for their sites.
How Genesis Relates to Your Website…
These are some of the reasons I really like Genesis
This is an overview of what we are getting ready to do live via my sandbox: http://farm.cottonrohrscheib.com
At this point in the presentation we are going to stop the powerpoint and switch over into a live demo of Genesis Framework in action. http://farm.cottonrohrscheib.com
At this point we will return from the demonstration and answer any questions anyone might have…
Prize Packages: 1 Free Genesis + Child Theme
Prize Packages: 1 Free Genesis + Child Theme
Please feel free to connect w/ me at any of the following locations online…