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1. The accelerating effects of AI in
the world of Market Research
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2. Impacts of
technology
Gartner suggests that by 2020 Big Data spends will be a
normal part of IT with budgets of more than $43 billion
The Internet of Everything could be worth $19 trillion
over the next decade
Mobile shopping is one of the fastest growing segments
in e-commerce worth $3.2 trillion in 2017,
a jump of over $1.5 trillion since 2013.
$26 billion generated by Uber
from global booking revenues in 2016
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3. Emerging
themes in
Market
Research
Needs:
• Speed to Market
• Data Amalgamation
• Deeper Insights
Room for Technology Adoption
Restricted Growth
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4. What does
this imply?
‘Transformation’
is required to grow.
‘Technology’ is the enabler.
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5. But what
kind of
technological
transformation?
• Conventional technology has played its role
• Need more progressive technology like AI,
to drive the change
Properties
Fundamental
Self-learning
Advanced
Agile
Self-learning
Self-learning
Futuristic
Predictable
Agile
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6. Conventional
challenges
across MR
that need to
change…
Limited time for consultation and insights
30-35% of time spent in execution
$5-8bn of spends only on operations
Restricted usage of other forms of data
Platforms lack business orientation
and agility
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7. Course5i’s
View...
Properties
Applicability
Our Solutions…
Fundamental
Self-learning
Operations &
Repeated Tasks
Optimizer Suite
The impact
Reduce people
dependency
50-70% efficiencies
creating more than
1$ billion in savings
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8. Course5i’s
View...
Properties
Applicability
Our Solutions…
Advanced
Agile
Business
Orientation &
Meta Learnings
Custom Research
The impact
Self learning capabilities
Velocity of insights by X
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20-30% cost reductions
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9. Course5i’s
View...
Properties
Applicability
Our Solutions…
Futuristic
Predictable
Optimization &
Recommendative
Data Optimization
The impact
Usage of current and
historical data
Drive predictable
outcomes
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10. Advanced technologies will help
drive larger impacts & thereby
improve ROI
In order for MR to grow, there is a
need to drive ‘digital transformation’
In
Conclusion…
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11. We are doing
our bit
to drive digital
transformation
stephan.mayer@course5i.com
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