This webinar co-organized by Course5 Intelligence and the Insights Association explores how a generation of quasi-digital, semi-automation tools and technologies is today being replaced by powerful unified AI-driven systems that are fast, intelligent, and intuitive.

1. Optimizer
Suite See How AI Accelerates
Speed-to-Market for MR

2. 2© Course5 Intelligence
AI
HYPE vs REALITY
How are we using AI to fast-track Market
Research Operations?
Can I get results faster from the first day of
deploying this platform?
Does this get better with time? Can I see
my operations getting more efficient?
What kind of impact can we expect from AI?

3. 3© Course5 Intelligence
MR operations life stages
Method/
Approach
Linear
process
Multiple
Platforms
Person
Dependency
Compromised
Innovations
Questionnaire
Design
Survey
Programming
Fieldwork Data
Processing
Reports Insights

4. 4© Course5 Intelligence
What are we dealing with?
High Costs Higher
TAT
Compromised
Quality

5. 5© Course5 Intelligence
What is the Optimizer Suite (OS)?
OS is an AI based platform that helps optimize MR
operations.
RPA – Robotic Process Automation
Rich NLP engines and deep ML

6. 6© Course5 Intelligence
Why AI?
Conventional
Technology Route
AI based RPA approach
• Not dynamic – does not read variety
of input formats, causing limitations
in adaptability and usage
• Possible impact to ‘Quality’ due to
manual intervention
• Solution output is not platform
agnostic
• Limitations to interlink the solution
across the downstream processes,
preventing larger efficiencies
• Self learning engines - facilitates
parsing of patterns regardless of
input formats with no manual
intervention
• Platform driven outputs causing no
compromise to ‘Quality’
• Solution output can work across
various platforms
• Linkages exist across the entire
process generating efficiencies and
quality

7. 7© Course5 Intelligence
Optimizer Suite
Manual Process
How does Optimizer Suite work?
Word
questionnaire
Manual survey
script generation
QC of the output Online survey
Word
questionnaire
Online survey
Document
parsing
AI
prediction
XML
output
QC of
XML
Optimizer Suite Survey Scripting Module

8. 8© Course5 Intelligence
AI training process

9. 9© Course5 Intelligence
Demo

10. 10© Course5 Intelligence
Optimizer Suite Modules
Optimizer
Suite
Survey
scripting
Module
Link
checking
Open End Coding
Module
Data Tables
Module
Reporting
Module
Live

11. 11© Course5 Intelligence
Up to 70%
reduction in
turnaround time
Error free results
Access to field status
and real-time data
anytime
Greater
control and
transparency
Quick adaption to dynamic business
requirements
What does this mean to you?

12. 12© Course5 Intelligence
Take away..
How are we using AI to fast-track Market
Research Operations?
Can I get results faster from the first day of
deploying this platform?
Does this get better with time? Can I see
my operations getting more efficient?
What kind of impact can we expect from AI?

13. 13© Course5 Intelligence
THANK YOU