The document provides an overview of Flagler College's new visual identity guidelines, including the history behind the college's lion and shield logo. It introduces the new color palette of crimson and gold as primary colors with gray and black & white as accent colors. The document recommends three fonts - Trajan Pro for headings, Georgia for body copy, and Futura Medium as an alternative. It directs the reader to the identity manual online and shows examples of correct and incorrect uses of the secondary logos, sub-brands, and other visual elements. Contact information is provided for any additional questions.

1. Flagler College Faculty & Staff Logo Preview February 19, 2010

2. Existing Identity

3. New Logo

4. History Lion Shield

5. History

6. Color Palette

10. Best for Headings and display Type

11. Never use for large blocks of text

12. Georgia

13. Best for body copy, letters, e-mails

14. Available on all computers

15. Futura Medium

16. Can be used in any application of type

17. May not be available on all computers

19. Secondary Logos Stacked Logo Horizontal Logo

20. Sub-brands Correct Incorrect Gargoyle office of student services

21. Other visuals

22. Colored Backgrounds

23. Colored Backgrounds

24. Incorrect Uses Don’t distort the logo Don’t add to the logo NEW! Special Event!

25. Incorrect Uses Don’t use the lion alone Don’t change the shield colors

26. Other Logos Athletics College Seal

27. Replacing Old Logos

28. Stationery

29. Flagler Spirit Days