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shared innovation




Linked Data: Now What?

Tom Heath
Lead Researcher
Talis Systems Ltd

tom.heath@talis.com
http://tomheath.com/id/me
twitter:tommyh
shared innovation




Without Linked Data, no Semantic Web!
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Remember 2005?
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Is there a Semantic Web beyond FOAF?
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http://www.flickr.com/photos/christianpayne/2362746560/
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The LOD "Cloud" - May 2007
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The LOD "Cloud" - July 2007
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The LOD "Cloud" - August 2007
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The LOD "Cloud" - November 2007
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The LOD "Cloud" – Feb 2008
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The LOD "Cloud" – Sept 2008
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What Worked?
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Clarity
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       Clarity
The TAG provides advice to the community that they may mint
"http" URIs for any resource provided that they follow this simple
rule for the sake of removing ambiguity:
• If an "http" resource responds to a GET request with a 2xx
  response, then the resource identified by that URI is an
  information resource;
• If an "http" resource responds to a GET request with a 303 (See
  Other) response, then the resource identified by that URI could
  be any resource;
• If an "http" resource responds to a GET request with a 4xx
  (error) response, then the nature of the resource is unknown.


             http://www.w3.org/2001/tag/issues.html#httpRange-14
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Shared Principles/Norms


1. Use URIs as names for things
2. Use HTTP URIs so that people can look up those
   names.
3. When someone looks up a URI, provide useful
   information
4. Include links to other URIs. so that they can
   discover more things.


Berners-Lee (2006)
http://www.w3.org/DesignIssues/LinkedData.html
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Action!
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What Isn't Working?
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Terminological Confusion
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Terminological Confusion


• Linked Data is a style of publishing data on the Web
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Terminological Confusion


• Linked Data is a style of publishing data on the Web

• Linking Open Data is a project
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Terminological Confusion


• Linked Data is a style of publishing data on the Web

• Linking Open Data is a project

• Open Data is complementary but orthogonal to
  Linked Data
shared innovation


Terminological Confusion


• Linked Data is a style of publishing data on the Web

• Linking Open Data is a project

• Open Data is complementary but orthogonal to
  Linked Data

• Let's not put openness on the critical path to Linked
  Data adoption
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Now What?
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Fundamental Requirements for uptake of
Linked Data



• Data quality, availability, stability

• Clarity re. licensing (i.e. terms of reuse)

• Applications!
shared innovation


    The 'Links' in 'Linked Data'

●   Relax (for now) about the owl:sameAs issue

●   It's only a problem when users tell us it's a problem

●   Data quality is
    the issue
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The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
shared innovation


The 'Links' in 'Linked Data'

    Depictions of dbpedia:Atonement_(film)
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The 'Killer App' Question
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The Killer App Question

• Question: “What will be the Linked Data killer app?”
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The Killer App Question

• Question: “What will be the Linked Data killer app?”

• Answer: There may not be one. Get over it.
shared innovation


The Killer App Question

• Question: “What will be the Linked Data killer app?”

• Answer: There may not be one. Get over it.
• Answer: If I knew, I wouldn't tell you.
shared innovation


The Killer App Question

• Question: “What will be the Linked Data killer app?”

• Answer: There may not be one. Get over it.
• Answer: If I knew, I wouldn't tell you.
• Answer: Killer apps are just post-hoc rationalisations
   – What is the killer app of electricity? Lighting? Refrigeration?
     TV? Who cares?
shared innovation


The Killer App Question

• Question: “What will be the Linked Data killer app?”

• Answer: There may not be one. Get over it.
• Answer: If I knew, I wouldn't tell you.
• Answer: Killer apps are just post-hoc rationalisations
   – What is the killer app of electricity? Lighting? Refrigeration?
     TV? Who cares?

• No more obsessing or speculation allowed,
  principled analysis only!
shared innovation


      Discuss!




http://tomheath.com/slides/2010-06-crete-linked-data-now-what.pdf




                     tom.heath@talis.com
                  http://tomheath.com/id/me
                         twitter:tommyh
shared innovation


Where do we Focus our Efforts?



• Sustaining innovation

• Disruptive innovation
   – Low-end disruption
   – New-market disruption


      (Christensen and Raynor, The Innovator's Solution, 2003)
shared innovation


Where do we Focus our Efforts?

• “A sustaining innovation targets demanding, high-
  end customers with better performance than what
  was previously available.”
shared innovation


Where do we Focus our Efforts?

• “A sustaining innovation targets demanding, high-
  end customers with better performance than what
  was previously available.”

• “If your idea for a product or business appears
  disruptive to some established companies but might
  represent a sustaining improvement for others, then
  you should go back to the drawing board.”
shared innovation


Where do we Focus our Efforts?

• “A sustaining innovation targets demanding, high-
  end customers with better performance than what
  was previously available.”

• “If your idea for a product or business appears
  disruptive to some established companies but might
  represent a sustaining improvement for others, then
  you should go back to the drawing board.”

• Risky business ideas?
   – A new search engine that exploits structured data
   – A reviewing and rating site that publishes data in RDF
   – A new CMS with Linked Data support
shared innovation


Where do we Focus our Efforts?

• Low-End Disruption

   – “Address overserved customers with a lower-cost business
     model”
shared innovation


Where do we Focus our Efforts?

• Low-End Disruption

   – “Address overserved customers with a lower-cost business
     model”

   – “Are there customers at the low end of the market who
     would be happy to purchase a product with less (but good
     enough) performance if they could get it at a lower price?”
shared innovation


Where do we Focus our Efforts?

• Low-End Disruption

   – “Address overserved customers with a lower-cost business
     model”

   – “Are there customers at the low end of the market who
     would be happy to purchase a product with less (but good
     enough) performance if they could get it at a lower price?”

   – “Can we create a business model that enables us to earn
     attractive profits at the discount prices required to win the
     business of these overserved customers at the low end?”
shared innovation


Where do we Focus our Efforts?

• Low-End Disruption

   – “Address overserved customers with a lower-cost business
     model”

   – “Are there customers at the low end of the market who
     would be happy to purchase a product with less (but good
     enough) performance if they could get it at a lower price?”

   – “Can we create a business model that enables us to earn
     attractive profits at the discount prices required to win the
     business of these overserved customers at the low end?”

   – What can we do less well with Linked Data, but at
     significantly less cost than with existing approaches?
shared innovation


Where do we Focus our Efforts?

• New-Market Disruption

   – “Compete against non-consumption”
shared innovation


Where do we Focus our Efforts?

• New-Market Disruption

   – “Compete against non-consumption”

   – “New-market disruptive products are so much more
     affordable to own and simpler to use that they enable a
     whole new population of people to begin owning and using
     the product, and to do so in a more convenient setting.”
shared innovation


Where do we Focus our Efforts?

• New-Market Disruption

   – “Compete against non-consumption”

   – “New-market disruptive products are so much more
     affordable to own and simpler to use that they enable a
     whole new population of people to begin owning and using
     the product, and to do so in a more convenient setting.”

   – What can we enable with Linked Data that a large
     number of people aren't doing right now because it's
     too hard, expensive or inconvenient?
shared innovation




Let's get to work!

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Tom Heath's view on the future of Linked Data

  • 1. shared innovation Linked Data: Now What? Tom Heath Lead Researcher Talis Systems Ltd tom.heath@talis.com http://tomheath.com/id/me twitter:tommyh
  • 2. shared innovation Without Linked Data, no Semantic Web!
  • 4. shared innovation Is there a Semantic Web beyond FOAF?
  • 8. shared innovation The LOD "Cloud" - May 2007
  • 9. shared innovation The LOD "Cloud" - July 2007
  • 10. shared innovation The LOD "Cloud" - August 2007
  • 11. shared innovation The LOD "Cloud" - November 2007
  • 12. shared innovation The LOD "Cloud" – Feb 2008
  • 13. shared innovation The LOD "Cloud" – Sept 2008
  • 17. shared innovation Clarity The TAG provides advice to the community that they may mint "http" URIs for any resource provided that they follow this simple rule for the sake of removing ambiguity: • If an "http" resource responds to a GET request with a 2xx response, then the resource identified by that URI is an information resource; • If an "http" resource responds to a GET request with a 303 (See Other) response, then the resource identified by that URI could be any resource; • If an "http" resource responds to a GET request with a 4xx (error) response, then the nature of the resource is unknown. http://www.w3.org/2001/tag/issues.html#httpRange-14
  • 18. shared innovation Shared Principles/Norms 1. Use URIs as names for things 2. Use HTTP URIs so that people can look up those names. 3. When someone looks up a URI, provide useful information 4. Include links to other URIs. so that they can discover more things. Berners-Lee (2006) http://www.w3.org/DesignIssues/LinkedData.html
  • 22. shared innovation Terminological Confusion • Linked Data is a style of publishing data on the Web
  • 23. shared innovation Terminological Confusion • Linked Data is a style of publishing data on the Web • Linking Open Data is a project
  • 24. shared innovation Terminological Confusion • Linked Data is a style of publishing data on the Web • Linking Open Data is a project • Open Data is complementary but orthogonal to Linked Data
  • 25. shared innovation Terminological Confusion • Linked Data is a style of publishing data on the Web • Linking Open Data is a project • Open Data is complementary but orthogonal to Linked Data • Let's not put openness on the critical path to Linked Data adoption
  • 27. shared innovation Fundamental Requirements for uptake of Linked Data • Data quality, availability, stability • Clarity re. licensing (i.e. terms of reuse) • Applications!
  • 28. shared innovation The 'Links' in 'Linked Data' ● Relax (for now) about the owl:sameAs issue ● It's only a problem when users tell us it's a problem ● Data quality is the issue
  • 29. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 30. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 31. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 32. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 33. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 34. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 35. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 36. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 37. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 38. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 39. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 40. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 41. shared innovation The 'Links' in 'Linked Data' Depictions of dbpedia:Atonement_(film)
  • 43. shared innovation The Killer App Question • Question: “What will be the Linked Data killer app?”
  • 44. shared innovation The Killer App Question • Question: “What will be the Linked Data killer app?” • Answer: There may not be one. Get over it.
  • 45. shared innovation The Killer App Question • Question: “What will be the Linked Data killer app?” • Answer: There may not be one. Get over it. • Answer: If I knew, I wouldn't tell you.
  • 46. shared innovation The Killer App Question • Question: “What will be the Linked Data killer app?” • Answer: There may not be one. Get over it. • Answer: If I knew, I wouldn't tell you. • Answer: Killer apps are just post-hoc rationalisations – What is the killer app of electricity? Lighting? Refrigeration? TV? Who cares?
  • 47. shared innovation The Killer App Question • Question: “What will be the Linked Data killer app?” • Answer: There may not be one. Get over it. • Answer: If I knew, I wouldn't tell you. • Answer: Killer apps are just post-hoc rationalisations – What is the killer app of electricity? Lighting? Refrigeration? TV? Who cares? • No more obsessing or speculation allowed, principled analysis only!
  • 48. shared innovation Discuss! http://tomheath.com/slides/2010-06-crete-linked-data-now-what.pdf tom.heath@talis.com http://tomheath.com/id/me twitter:tommyh
  • 49. shared innovation Where do we Focus our Efforts? • Sustaining innovation • Disruptive innovation – Low-end disruption – New-market disruption (Christensen and Raynor, The Innovator's Solution, 2003)
  • 50. shared innovation Where do we Focus our Efforts? • “A sustaining innovation targets demanding, high- end customers with better performance than what was previously available.”
  • 51. shared innovation Where do we Focus our Efforts? • “A sustaining innovation targets demanding, high- end customers with better performance than what was previously available.” • “If your idea for a product or business appears disruptive to some established companies but might represent a sustaining improvement for others, then you should go back to the drawing board.”
  • 52. shared innovation Where do we Focus our Efforts? • “A sustaining innovation targets demanding, high- end customers with better performance than what was previously available.” • “If your idea for a product or business appears disruptive to some established companies but might represent a sustaining improvement for others, then you should go back to the drawing board.” • Risky business ideas? – A new search engine that exploits structured data – A reviewing and rating site that publishes data in RDF – A new CMS with Linked Data support
  • 53. shared innovation Where do we Focus our Efforts? • Low-End Disruption – “Address overserved customers with a lower-cost business model”
  • 54. shared innovation Where do we Focus our Efforts? • Low-End Disruption – “Address overserved customers with a lower-cost business model” – “Are there customers at the low end of the market who would be happy to purchase a product with less (but good enough) performance if they could get it at a lower price?”
  • 55. shared innovation Where do we Focus our Efforts? • Low-End Disruption – “Address overserved customers with a lower-cost business model” – “Are there customers at the low end of the market who would be happy to purchase a product with less (but good enough) performance if they could get it at a lower price?” – “Can we create a business model that enables us to earn attractive profits at the discount prices required to win the business of these overserved customers at the low end?”
  • 56. shared innovation Where do we Focus our Efforts? • Low-End Disruption – “Address overserved customers with a lower-cost business model” – “Are there customers at the low end of the market who would be happy to purchase a product with less (but good enough) performance if they could get it at a lower price?” – “Can we create a business model that enables us to earn attractive profits at the discount prices required to win the business of these overserved customers at the low end?” – What can we do less well with Linked Data, but at significantly less cost than with existing approaches?
  • 57. shared innovation Where do we Focus our Efforts? • New-Market Disruption – “Compete against non-consumption”
  • 58. shared innovation Where do we Focus our Efforts? • New-Market Disruption – “Compete against non-consumption” – “New-market disruptive products are so much more affordable to own and simpler to use that they enable a whole new population of people to begin owning and using the product, and to do so in a more convenient setting.”
  • 59. shared innovation Where do we Focus our Efforts? • New-Market Disruption – “Compete against non-consumption” – “New-market disruptive products are so much more affordable to own and simpler to use that they enable a whole new population of people to begin owning and using the product, and to do so in a more convenient setting.” – What can we enable with Linked Data that a large number of people aren't doing right now because it's too hard, expensive or inconvenient?