16 Years Of Experience

•Télécharger en tant que PPT, PDF•

0 j'aime•179 vues

cpleatham

16 years of Experience Launching, growing & restructuring revenue streams for long term growth Christian Leatham

The beginning… ,[object Object],[object Object],[object Object]

Launch of b2b magazine ,[object Object],[object Object],[object Object],[object Object]

Print, Online, Sponsorship Sales ,[object Object],[object Object],[object Object]

Launched New England For Rent Magazine ,[object Object],[object Object],[object Object]

Out-of-Home (OOH) Sales Management ,[object Object],[object Object],[object Object]

Leasing/Purchase Sales ,[object Object],[object Object],[object Object]

Reversed Negative revenue trend ,[object Object],[object Object],[object Object]

Contenu connexe

Similaire à 16 Years Of Experience

FABIO RIZZA results by area of expertise

Fabio Rizza

Winning New Business

Cody Bernard

Scott.Catharine Amy.Resume

cascott

Subscription commerce means generating recurring revenue over a long-term customer relationship. With the right subscription metrics, you can report successes and identify revenue opportunities at key points in the subscriber lifecycle. But which subscriptions KPIs should you be relying on – and how do you calculate them? In this guide, you will learn: • Important events of the subscriber journey • Which key metrics indicate success • Formulas for subscription commerce KPIs

Mapping & Measuring the Subscriber Journey

cleverbridge

Chris Simmons CV APRIL 2015 LI

Chris Simmons

Watch This Free Webinar On-Demand: http://dg-r.co/2gpuzfT - From Napkin To Blueprint: Mapping A Marketing Plan With Your Metrics Learn how to measure your marketing performance metrics to discover what works Planning for the upcoming year means getting a complete picture of how marketing impacts revenue. During this webinar, Full Circle Insights will show you how to track and measure marketing performance to discover what is paying off — and what it isn’t — so you can spend your money with a focus on revenue-generating marketing activities. Learn how to: • Set goals and optimize your marketing mix; • Gain complete visibility into funnel metrics; • Measure a campaign’s contribution to revenue; and • Invest your marketing budget strategically.

Dgr sps16 full-circle-finaldeck

G3 Communications

Panel session: Advancing Merchant and Affiliate Relationships - a Guide for t...

auexpo Conference

Case study circles

TBDA

Zoom Mobile Viii

Robert Proctor

Marketing services presentation

WiserBrand

CirculationPresentationCWCMA2013Carslbad

Aaron Kotarek

Goal Examples for Sales

BetterWorks

Million Dollar Case Study Europe – Session #19 – MDCS Updates

Kym Ellis

PERSONAL PROFILE LOH LILI

soroslll

20161202 master10kv22linkedin

Bernard Keavy

Case study circles updated

Daniel Monteiro

LinkedIn Presentation

Integrated Marketing Bureau

Eyeconomy Media Pack2011

mdh1981

First… Why Revenue Per Visitor? Why Revenue Per Visitor? Ideal metric to compare to our marketing costs. • Paid marketing channels • Affiliate promotional requirements • Special promotions Now… Our Pricing Page Split Test (Or, How We More Than Doubled Our Revenue Per Visitor) Current Version: www.leadpages.net/pricing The Control: Choose Monthly or Annual Pricing Control: Monthly Billing Pricing Control: Annual Billing With Total Price Control Result: $5.78 Revenue/Visitor Test #1: Pro-Rated Pricing (Monthly Breakdown) Control: Annual Billing With Total Price Test #1: Annual Billing With Monthly Pricing Breakdown Test #1 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor Test #2: Added A Two Year Plan Two Year Billing With Monthly Pricing Breakdown Test #2 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor Test #3: Added An Explainer Video Browser Bar Video Option Browser Bar Video Option Test #3 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor Test #4: Remove Annual Plan, Keep Monthly and Two Year Plan Test #4 Result: Results Actually Dropped Test #5: Video + Monthly + 1 Year + 2 Year Options + Monthly Breakdown The Big Winner! Test #5 Result: $5.78 Revenue/Visitor $6.94 Revenue/Visitor $7.80 Revenue/Visitor $8.85 Revenue/Visitor $16.80 Revenue/Visitor Now: Counterintuitive Results Our Users Have Gotten The Power of Immediacy 30% more signups The Power of Concreteness 90% more opt-ins The Power of Raw Images…? 50% Higher Conversion Rate 30% Higher Conversion Rate One Last Thing: This has been about getting results. One of the key ways we’ve gotten results is through webinars. Here’s the webinar registration page that got Ryan Deiss (from DigitalMarketer.com) a 72% registration rate… ”A few weeks ago I held a webinar and the registration page (created with LeadPages.net) converted at 72%. This was by far the HIGHEST converting landing page I’ve ever tested.” — Ryan Deiss Key Takeaways • Test RELENTLESSLY. • Keep in mind: Point Of View, Immediacy, and Concreteness. • Do webinars, right away. And use tested, proven templates.

Doubling Your Revenue Per Visitor With The Pricing Page

Kissmetrics on SlideShare

Data and Tech Drive TechStyle’s Historic Growth

MediaPost

Similaire à 16 Years Of Experience (20)