What citizen journalism means for governments and corporations and how can they can respond

1. CITIZEN JOURNALISM
The challenges & opportunities
for governments & corporations
HONG KONG | July 2012Charlie Pownall | CPC & Associates Ltd
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2. The concept of citizen journalism
(also known as “public”,
“participatory”, "democratic",
"guerrilla" or "street" journalism) is
based upon public citizens "playing
an active role in the process of
collecting, reporting, analyzing, and
disseminating news and information.
Source: Wikipedia

3. Characteristics of
citizen journalism

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Activist

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Collaborative

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Diffuse

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Subjective

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Partial

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Rigorous

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Professional

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Mediated

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Immediate

13. How respond?

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Openly engage in dialogue

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Lead from the top

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Rebut inaccuracies

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Call detractors’ bluff

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Arm supporters

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Empower your employees

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Walk the talk

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22. QUESTIONS?
COMMENTS?

23. CONNECT WITH ME:
@cpownall
charliepownall.com
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