Growth Hackers #3, June 5th 2014
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Growth Hackers #3, June 5th 2014
- 2. Need a video that explains your product or service? We create slick looking and sounding videos for your business: • Professional Scriptwriting • Professional voice artist. • Music and sound effects. http://piehole.tv/
- 5. Analytics | User Experience (UX) | Search Mobile | Web http://T9.ie/offer
- 7. HOW TO GROW A COMMUNITY Emily Cunnane Yelp Dublin Community Manager
- 9. Build It And They Will Come… COMMUNITY…
- 10. Community is defined as "a feeling of fellowship with others, as a result of sharing common attitudes, interests, and goals". WHO ARE ‘THEY’
- 11. WHY DO YOU WANT THEM?
- 14. IF YOU BUILD IT, WHAT WILL MAKE THEM COME?
- 15. HOW TO BUILD IT!
- 16. ONLINE INTERACTION: Be Genuine
- 17. ONLINE INTERACTION: Be Genuine
- 18. ONLINE INTERACTION: Be Genuine
- 19. Think About Social Norms Vs Market Norms
- 24. dublin@yelp.com
- 25. Donagh Kiernan
- 27. 27 Date: June 5th, 2014 Growth Hacking @EamoGrant
- 28. 28 A little bit about me Digital Maps Insurance DJ/Barman Flowers
- 29. 29 They Say That Growth Hacking =
- 30. 30 Growth Hacking Traits New Tech Scalable Growth Psychology Startups
- 32. 32 A little bit about @EamoGrant • Degree in Geography • MSc in Information Systems (Geographic) • Early adopter of mobile tech – Using GPS & Ipaqs in 2001 • Started Blogging in 2003 Founder of several companies: • Flowers Made Easy 2006 • PhotoBooth.ie 2008 • WholesaleFlowers.ie 2008 • The Flower School 2009 • HobbyFlorist.com 2010 • Captivate.ie in 2011 • WinesMadeEasy 2011 • Joined AA in 2012
- 33. 33
- 34. 34 FLICKR ROCKS
- 35. 35 A little bit about me
- 36. 36 A little bit about me
- 37. 37 A little bit about me
- 38. 38
- 39. 39
- 40. 40
- 41. 41
- 42. 42 A little bit about me
- 43. 43 A little bit about me
- 44. 44
- 45. 45
- 46. 46 Product Market Fit Dear Customers, We would like to ask you for 3 minutes of your time to help us help you in 2012. We have designed a short survey - 10 Questions in total, which will take you less than 3 minutes to complete. SURVEY LINK - http://www.surveymonkey.com/s/7BW88SZ Simply - copy and paste the link above into your web browser and fill out the questions for us. As a thank you, we are offering anyone who submits the survey in the next 24 hours a 10% discount code which can be used all of next week online at www.WholesaleFlowers.ie Thank you in advance for your time and custom. Kind Regards, Eamonn Grant WholesaleFlowers.ie http://www.surveymonkey.com/s/7BW88SZ
- 52. @PhotoBoothie
- 57. MVP - PhotoBooth.ie • 96 email enquiries later… • 3 Booking Deposits on route… • We decided to build a PhotoBooth….. • From Scratch…. • And made a complete balls of it. • So we built it again… • But at this point…. • We had hundreds of enquiries • A Minimum Viable Product (It worked) • 3 Months before our next booking • Lots of learning • And Cash to do it.
- 58. MVP - Learnings • Digital gives you a chance • To test a theory • To appear complete • To seem big • With no budget • And no wasted time
- 59. 59 AA Digital March 21st 2014 Date: June 5th, 2014 Growth Hacking
- 60. 60 The Problem with a Perfect Brand
- 62. 62 • We had no clear digital strategy & a more limited understanding of the true potential online. • The digital team were fire fighting the wrong problems • Our PPC account structure was focused on the wrong metrics & built in an ineffective way – focused on desktop & budget, not CTR & conversion • SEO – Our website didn’t take into account the value of Routeplanner, Roadwatch and other content online. • Online data showed evidence of declining interest. • We had limited focus on mobile users. We only looked at desktop – missing at least 25% of the market as a result and impacting the research online, purchase offline process • We only had a small presence in social media with @aaroadwatch on twitter • AA Business & other services were a low priority online. The Problem with a perfect brand is…..
- 63. 63 • We had no clear digital strategy & a more limited understanding of the true potential online. • The digital team were fire fighting the wrong problems • Our PPC account structure was focused on the wrong metrics & built in an ineffective way – focused on desktop & budget, not CTR & conversion • SEO – Our website didn’t take into account the value of Routeplanner, Roadwatch and other content online. • Online data showed evidence of declining interest. • We had limited focus on mobile users. We only looked at desktop – missing at least 25% of the market as a result and impacting the research online, purchase offline process • We only had a small presence in social media with @aaroadwatch on twitter • AA Business & other services were a low priority online. The Problem with a perfect brand is…..
- 64. 64 • Full review of everything • Usability • Design • SEO • PPC • Technical Structure • Built a relationship with Google • Let all Agencies go • Skilled up our team internally • Went Social • Moved Roadwatch/Routeplanner • Focused on Speed • Delivered Responsive Design What we did
- 65. 65 • Full review of everything • Usability • Design • SEO • PPC • Technical Structure • Built a relationship with Google • Let all Agencies go • Skilled up our team internally • Went Social • Moved Roadwatch/Routeplanner • Focused on Speed • Delivered Responsive Design What we did
- 66. 66 An imperfect understanding of where sales come from
- 67. 67 • Brought the management of everything in house • Proved our worth with small wins early on • Educated the Executive Team • Fixed our metrics - CRITICAL • Focused on Conversion • Looked at quality of traffic • Dedicated huge effort to Mobile • Monitored Completion from 100 angles • Monitored Conversion from 100 angles • Monitored CTR like Hawks. RESULTS: What we did:
- 68. 68 • The small stuff works on a big scale • You need to be Balanced in your effort and focus What I have learn’t:
- 69. 69 Feel free to contact me - @EamoGrant eamonngrant@gmail.com
- 70. ibye.ie Age: 18-‐30 Deadline: 30th June
- 71. ibye.ie €10K €20K €20K
- 72. ibye.ie
- 73. Here to help/ ibye.ie
- 74. 74 Need a video that explains your product or service? We create slick looking and sounding videos for your business: • Professional Scriptwriting • Professional voice artist. • Music and sound effects. http://piehole.tv/
- 75. 75
- 76. 76
- 77. 77 Analytics | User Experience (UX) | Search Mobile | Web http://T9.ie/offer