CraftMyGift works with companies as a personalization expert. The presentation shows the expertise of CraftMyGift in understanding human emotions and its triggers and how this learning is being used to advice corporates on how to create an experience around their product for their customers.

1. The secret of winning customer’s heart using Personalization CraftMyGift work portfolio Copyright © 2009 www.CraftMyGift.com CraftMyGift ™

2. Why personalize? Adding personal touch to your services can create a huge impact on customers. Ensures customers won't abandon your product for your competitor's product. Companies paying close attention to product personalization have an excellent opportunity to drive more sales Personalization matters because it triggers emotions which play a key role into the consumer’s decision making process. Copyright © 2009 www.CraftMyGift.com

3. Our experience in Personalization A quick view on our personalized product ideas and feedback we received from customers

4. We touched a Mom’s heart “She said ‘Son this is the best gift of my life ‘ . She was overwhelmed with message of love and her importance in my life. I am thankful to CraftMyGift to adding happiness to my mothers face , I am sure she will not exchange this for anything which money can buy.” Puneet, Bangalore A personalized greeting card We surprised a wife “The gift was absolutely amazing, it was the last of the 4 Surprises I had for her and like always she was in tears. She really liked it and has been flaunting them ever since. It was better than I ever imagined :).“ Pavan, Bangalore A custom magazine for couples Copyright © 2009 www.CraftMyGift.com

5. We made a father’s gift precious “Beta I think this is one of the best gifts I have received ever on my birthday, although we missed you on the day but your card made us explore all the memories of our great times. The gift is simply awesome and it is very precious for me." - These were the lines, my dad said, when he called me up on receiving the card.“ Zishan, Bangalore A personalized short story book Added excitement to a kid’s Birthday “CraftMyGift is a very creative and professional team to work with. Their consultative approach helps them understand and meet their client expectations. They are able to add a personal touch to everything they deliver. I would highly recommend them to anyone who wants a gift especially crafted for their loved ones. “ Geetika, Gurgaon A personalized poster for Ferrari enthusiast Copyright © 2009 www.CraftMyGift.com

6. Added a personal touch to friendship “My friend loooooved his gift and commented ‘This is the best gift I have ever received. No one has given me anything like this before’. CraftMyGift’s involvement with me in understanding the thoughts/feelings made this gift really adorable. Priyanka, Intel A unique book with custom caricatures representing different characteristics of a person Copyright © 2009 www.CraftMyGift.com

7. Observation Personalization increased retention value of products Personalization made products valuable to customer and increased their trust in our company Personalized product & service brought in repeat orders. Increased brand loyalty. Our experience has given us tremendous knowledge of what evokes human emotions and how a product or service can me made valuable for customers. Copyright © 2009 www.CraftMyGift.com

8. Our experience in Designing A quick view on product designs

10. CraftMyGift works with you as a Personalization Expert To get ideas on adding that personal touch to your products and service, contact us at www.CraftMyGift.com