1. State of Search Briefing February 3, 2011

2. State of Search SEO, SEM = Basic Foundation…but not really marketing

3. State of Search SEO, SEM = Basic Foundation…but not really marketing Visibility Performance

5. Onsite Optimisation Components

6. Online-Offsite Actions

7. Google Instant Search Recommends search terms Based your YOUR click history

8. Location Search terms Results driven By Google Places Date source = Google Places Significantly reduced ‘real estate’ For organic results

9. Links streamed from Review sites + other Data sources

10. From Home Page Text Media Reviews

12. Property Specific Map + Area Attractions Created for website link

13. Click through the Icon to map listing

14. Bing is gaining influence Uses Google-like tactics

15. If a user clicks on a recommended Search phrase, it will not show in Key word analytics

16. Bing – Geo Orientation For Map search results

17. WebsiteTraffic Source

18. Website Referring Sources Maps increasing Google search = 6 + 8

19. Key Search Phrases Brand Name driven Strategy = Step up Map visibility + Property Name Search results

20. Key search Terms Basically unchanged over previous 6 months

21. Back to Google Places Search results

22. Back to Google Places In addition to GA visitor data – Blue = impressions Green = how many clicked through

23. Back to Google Places Promo section – can be updated By each property Use for App promo, at launch

24. Google Places Paid for Enhanced Tags

25. State of Search So what are we doing for Visibility Performance – Given all these changes ???

27. New page Text link Text link Mini network: Property name SEO + Locale content 02/03/11 New page New page

29. Your Property Here…

30. State of Search Questions…comments….ideas….all welcomed Liz Craig [email_address] Feb 3, 2011