UX: Balancing Functionality and Delight. The sweet spot between making it work, and making people go wow!

1. UX: Balancing
Functionality
and Delight
The sweet spot between
making it work, and making
people go wow!
twi$er.com/craighenneberry

2. Balancing
Functionality
and Delight:
• What is it?
• Why do we need it?
• How to achieve it?

3. bal|ance
A situation in which
different elements are
equal or in the correct
proportions.

4. func¦tion|al¦ity
The quality of being
suited to serve a purpose
well.

5. de|light
To please (someone) greatly.

6. “Why do we need to balance func@onality
and delight?”

7. The Sweet Spot
h$p://webdesign.tutsplus.com/ar8cles/first-­‐steps-­‐in-­‐your-­‐user-­‐experience-­‐workflow-­‐nascent-­‐ux-­‐-­‐webdesign-­‐9805

8. Engage first. Ask later
h$p://zurb.com/word/psychological-­‐noise
Op@mised for Business Goals
Balance
Op@mised for User Goals

9. Make the complex simple and
the ordinary extraordinary.

10. When creating new features and
testing prototypes, look for
something that’s remarkable.
Overcome resistance and do the work, h$ps://itun.es/i6gg9Dz

11. re¦mark|able:
Something which is worthy of attention.

12. Check this out… Now I
don’t have to do all that
annoying cr*p anymore!

13. How do you know if something is
remarkable?

14. Ask your user:
“How would you describe this feature
to your friend?”
If they don’t know how to explain it,
it’s probably not remarkable...

15. It allows us to learn quickly

16. MVP anyone?

17. No. Not this guy!

18. Minimal Viable
Product
The smallest
solu@on that
enables you to test
your assump@ons
plus
The smallest
solu@on that
delivers customer
value!

19. The Cupcake Model:
MVP1
MVP2
MVP3…
Cupcake Layer Cake Wedding Cake
h$p://www.adap8vepath.com/ideas/cupcakes-­‐the-­‐secret-­‐to-­‐product-­‐planning/

20. “Rapid feedback is a faster path
to perfection, than spending a
long time ‘perfecting’ it”
Eric Ries, h$p://www.startuplessonslearned.com/

21. Techniques to achieve balance between
func@onality and delight

22. Techniques
Smart
Engaging
Convenient
Consistent
Be

23. Techniques
Smart
Engaging
Convenient
Consistent
Be

24. Techniques
Smart
Engaging
Convenient
Consistent
Be

25. Techniques
Smart
Engaging
Convenient
Be Consistent

26. When, how much and where to apply
delight

27. Stories from people about delighSul experiences revealed the following paUern:
anxiety > resolved effortlessly > delight.
h$p://www.dri-­‐global.com/blog/ux-­‐lx-­‐2013-­‐delighQul-­‐interac8ons

28. Thoughts to takeaway…

29. Delight isn’t everything, but it is the magic that
makes your users fall in love with your product.
!
h$p://uxmastery.com/formula-­‐delight/

30. At a base level, products need to be func@onal,
reliable and usable. Adding delight creates an
emo@onal connec@on which is good for
business.
h$p://uxmastery.com/formula-­‐delight/

31. When there’s a balance between func@onality
and emo@on, the two amplify each other and
the result is really powerful.
Mike Matas, Paper Design Lead @ Facebook

32. craighenneberry@gmail.com
twi$er.com/craighenneberry
Thanks!
Ques8ons, hit me!