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Sunday, October 17, 2010
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Sunday, October 17, 2010
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Sunday, October 17, 2010
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Sunday, October 17, 2010
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Sunday, October 17, 2010
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36. Traditional Print Publishing
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Sunday, October 17, 2010
37. “... now I know who my
readers are.”
— Seth Godin, Au ust 2010
Sunday, October 17, 2010
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Sunday, October 17, 2010
89. Getting Real
Direct Sales
No Distribution
Almost all profit
$19 x (30,000 PDFs)
=
$570,000
(2006 )
Sunday, October 17, 2010
90. A BOOK APART
community leveraging
Building on
A List Apart
Zeldman
Jason Santa-Maria
A Working Library
Sunday, October 17, 2010
91. A BOOK APART
by the numbers
- Pre-orders from May
- 10,000+ sold in first two months
- 50/50 split of profits
- assume $8 prod. & printing costs
= $10/book in profit
- $100,000 in profit in two months
- $50,000 to author
Sunday, October 17, 2010
