The secrets to successful b2b email marketing
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The document discusses tips and best practices for successful B2B email marketing. It provides eight tips for writing effective email subject lines, including teasing the recipient, personalizing, being specific, prioritizing, using numbers, watching length, sending from a real person, and testing. It also outlines eight common email mistakes such as not owning the email, undercommunicating, only focusing on transactions, ignoring timing, making it one-way, lacking personality, being hard to read, and not allocating enough resources. Additionally, it provides six ways to re-energize a dormant email list such as defining engagement, focusing on subject lines, writing for the recipient, tying to their past actions, making specific and urgent
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The secrets to successful b2b email marketing
- 1. The Secrets to Successful B2B Email Marketing Presented by: Craig Rosenberg @funnelholic Matt Heinz @heinzmarketing
- 2. Chat or Q/A #Actonsoftware
- 3. Today’s Presenters Matt Heinz Craig Rosenberg President Funnelholic Heinz Marketing @funnelholic @heinzmarketing
- 4. 8 tips for successful email subject lines 1. Tease 2. Personalize 3. Be specific 4. Prioritize 5. Use Numbers 6. Watch your length 7. The “from” line should be from a real person 8. Test #Actonsoftware
- 5. Eight common email mistakes 1. Marketing doesn’t own the email 2. Under communicating 3. Focusing only on the transaction 4. Not paying attention to timing 5. Making it a one-way street 6. No personality 7. Hard to read 8. Not enough resources #Actonsoftware
- 6. 6 ways to re-energize a dormant list 1. Define “engaging” for you and the recipient 2. Focus on the subject line 3. Write to them (not for you) 4. Tie to something THEY did 5. Make a request, make it specific, and urgent 6. Don’t make it look like a marketing email #Actonsoftware
- 7. 6 commonly asked questions 1. When should I send emails? 2. Is context more important than permission? 3. Are email newsletters still effective? 4. How many offers should I include in my emails? 5. Is it “kosher” for me to buy a third-party list? 6. How can I be effective with mobile email? What are yours? Follow us on Twitter: Matt - @heinzmarketing Craig - @funnelholic #Actonsoftware
- 8. Ready to Learn More? Sign up for a demo: act-on.com blog.actonsoftware.com Can’t Wait? Call our hotline at: 1 (877) 530-1555 Email us: sales@act-on.net
Notes de l'éditeur
- If you do have ???? You may ask them via through Chat or Q/A – while in full screen mode you may move you cursor up to the top of the screen and select the Orange Arrow to expand the menu, click on plus sign to expand | Q & A – and Chat Sections and ask away. We’ll do our best to cover your questions during the Presentation or at the end of the session. Again this is being recorded and a link will be made available approximately 24 hours after the session. {{ let’s get started }}
- Intros.
- Thank you for your time today. I invite you to visit Act-On.com to learn more about how we can help you achieve your marketing goals.