The Business Model Makeover
Create Opportunities, Add
Value and Market Your
Content Like a Pro

Aidan Crawford
President of Short Circuit Media
Online Content Delivery Strategies and Execution
I’m a former marketing director for a professional
speaker who now helps other professional speakers,
trainers and consultants create opportunities and
turn expertise into revenue.

Agenda
Get your business
opportunity ready
Ready
Get in front of
prospects/clients
Lay the foundation for
more work.
Aim Fire

Goal
I WANT YOU TO….
quickly implement a strategy
to get your business growing.

Goal
I DON’T WANT YOU TO….
TAKE NOTES
SHORTCIRCUITMEDIA.COM/NSA-NW

This year is going to be better than last year

Keynote
Online program
Workshop
Breakout

Virtual Keynote
Breakout
Online
Workshop

Keynote
GRAND IDEA
Your first opportunity to get people to
buy into your program and positioning

Breakout
PRACTICAL APPLICATIONS
They’ve already seen you on
the big stage and they like
what you have to say

Internal Workshop
IMPLEMENTATION
Teach the organization how to
implement.

Keynote
Online program
Workshop
Breakout

Online Course
CONTINUING EDUCATION THAT
CONTINUES
Onboarding, refreshers,
promotions

Send it
everywhere
There’s more to video
than YouTube
- Upload your files
directly to each platform
- Don’t make them look
too professional
- Include write-ups AND a
CTA
- Look like a PRO and
host your videos

So how do I get these gigs in the
first place?

What is
content and
why is it
important?
Content gets the attention of
clients and partners
- Expand your digital footprint
- Build credibility with your ideal
audience
- Engage your fans
- Create additional revenue streams
(courses, related breakouts etc)

Define your audience
- No need to carpet-bomb the
internet in spam
- It’s too easy for people to ignore
you with all the noise
- Generic content is a waste of
time

Be conscious of your bias

Your content
toolbox
The strategy to win
- Short videos
- Articles
- Images
- Webinars
- Podcasts
- Courses
- Keynotes
- Books

Turn your blogs
into video
Surrender to the machine
- Lumen5.com uses AI
- Video is more compelling than
text or images
- Create a 1000 character
summary of your post - including
the link to your blog AND a CTA
- Upload the file directly to
LinkedIn, YouTube, Facebook
and Twitter

Scribble it out
Be clear. Sell your idea.
● Compile a list of topics that your
ideal prospects would be interested
in
● Publish it to LinkedIn and Medium
● Create an article around 2 of the
Alerts you are sent each week
○ Quote from the original
○ Link back to original post
○ Add your two cents

Put your content
to work
Revive old posts
- Revive.Social
- Wordpress Plugin
- Reposts your evergreen
content back into social
media channels
automatically
- LinkedIn, Twitter,
Facebook
- Vary the wording

Think visual
- Pull quotes from your speech
- Pull quotes from your book
- Images of you
- Send it to Fiverr.com
- Schedule through Hootsuite

Webinars

Workshops

Create a 24/7
marketing tool
Record once - use forever
- Easywebinar.com
- Record a webinar in advance
- Clickable calls to action
- Introduces you to new
audiences
- Allows you to schedule
webinars and not worry
about getting hired for a real
job.

Podcasting
There’s more podcasters
than people listening to
podcasts
- Interview the people
who are your ideal
clients
- Interview meeting
planners
- Transcribe for your blog
for feature articles

Course it up
Build your online course
- WP-Courseware
- Drag and drop
- Comes with shopping cart
- Inexpensive
Here’s my setup
- Woocommerce
- Affiliate program
(autoenrolled)
- Gave it away to 60 people
for testing

Pull it together
Be clear. Sell your idea.
● Transcribe your speeches
● Structure your blog like a book
● Have your book professionally
edited
● Use Fiverr.com to have it formatted
for KDP/CreateSpace
● Have it distributed worldwide
through Amazon
● Have a postcard created on
VistaPrint with a QR code to the

Add Value to Your Partner
Relationships

Here’s Your Plan
• Define Your Audience
• Write out your Related Talks
• Start creating content
• Record a webinar
• Engage your list

Virtual Keynote
Breakout
Online
Workshop

Format to follow
● Executive Summary that includes:
● The problem you solve
● A bit of your story
● A lot about the ROI of bringing you in
ALWAYS include Takeaways and a CTA!

Build out your content machine

Format to follow
● Write your blog
● Turn it into a video on Lumen5.com
● Connect it to email your list once a week (Sendfox)
● Schedule the content to be recycled in social media
(SocialChamp)
ALWAYS include Takeaways and a CTA!

Format to follow
● Focus on What it is and Why it’s important
● Record it on Zoom using your slides as a virtual background
● Schedule it first and then run it on demand
● Promote it often
ALWAYS include Takeaways and a CTA!

Format to follow
● Be a generous host
● Talk for 10-15 max
● Let everyone loose to network
● Stick around - these are all your potential clients

Thanks very much
Choose one thing to do today!
www.shortcircuitmedia.com/nsa-nw
aidan@shortcircuitmedia.com
And book your 30 minute consultation. No salesy BS. Just help.