Mobile marketing Creafi

www.creafi-online-media.cominfo@creafi-online-media.com© Creafi Online Media Mobile

 Creafi Online Media Mobile, is an advertising agency specialised in mobile internet
marketing which offers personalised solutions nationally and internationally focused in
obtaining the best possible returns for our customer's campaigns
 Our team is characterised by the dedication we apply to each of our advertisers to
offer continuous support and optimization as well as positive results for all their
campaigns. We accompany our clients throughout the whole advertising campaign
process, maintaining close collaboration with reports, optimization options, parallel
campaign possibilities and design changes for new creatives.
www.creafi-online-media.cominfo@creafi-online-media.com
WHO WE ARE
© Creafi Online Media Mobile

Blogs
Forums
Operators
Consumers
Media Agencies
Brands
Apps
Developers
Publishers
Brands
Consumers
Web Sites Owners
Operators
Aggregators
Real-time reporting & analytics
Web based marketplace
Ad sales and inventory
management
Comprehensive targeting
Campaign management
AdMarketplace

 3,000+ publishers delivering a global audience across 190 countries
 2 Billions of page impressions per month
 2,600+ advertising campaigns per month
 Up to 98% fill rates for Publishers
 High CTR for Advertisers
 Best of breed mobile advertising technology
 Global & country specific inventory and campaigns
OUR GLOBAL MOBILE ADVERTISING ADMARKETPLACE

Publisher reports
 Snapshot report
 By campaign
 By site and OS
 By creative
 By location
Key metrics available on each report
 Ad impressions
 CTR
 Spend
 eCPC
 eCPM
Transparent real-time reporting with the
most detailed analytics available
PUBLISHERS: REPORTING

We manage more that 2 billion monthly impressions throughout the world on both
mobile internet sites and on Smartphone applications (Android, Iphone, Ipads and
tablets, etc.)
We place specific banners sizes for each of the handsets in order to ensure a
successful impact on the user
ADVERTISERS: INVENTORY

Operators:
Target specific mobile
operators across the
world
Day Parting
Target your audience at the
right time of the day and day
of the week
Tags:
Match your ads with sites or apps
using our contextual tag
functionality
Devices
Select specific devices or
brands of devices to display
your campaigns
Language:
Run global campaigns across
international sites and apps
Demografic:
Select the gender and
age range for your
campaign
Localization:
Select the countries and
specific geographic
locations to target
Mobile Platform:
iPhone OS, Android, Java
ADVERTISERS: ADVANCE AND INTUITIVE TARGETING

Web
Directs users to any mobile or web page and create bespoke landing pages
for these campaigns
Click-to-call
Increase the odds of that user turning into a lead or a customer for your business
iPhone App Store application
Enables users to click on your ad and start downloading your Apple app to their phone.
Option available on Apple devices
Click-to-audio
Direct users to audio ads such as podcasts or music downloads that play out after users have
clicked on the ad. Option available on Apple devices
Click-to-video
Direct users to a rich video ad for your product or service straight from your banner or text link.
Option available on Apple devices
Apple iTunes store
Create campaigns that direct users straight into your Apple iTunes store purchase pages.
Option only available on Apple devices
ADVERTISERS: POST-CLICK POSIBILITIES

Advertising Reports
 Snapshot Report
 By campaign
 By site
 By creative
 By location
Key metrics available on each report
 Impressions
 Clicks
 CTR
 eCPC/eCPM
 Spend
 CPA/CPD
Transparent real-time reporting with the most
detailed analytics available
ADVERTISERS: REPORTING

SOME OF OUR CLIENTS AND MEDIA PARTNERS

Goal
Drive downloads of the
Booking.com app with a
target Cost Per
Download.
Action
One click to the iTunes
App Store download
page.
Metrics
A conversion is recorded
the first time the app is
opened.
ADVERTISERS: CASE STUDIES (App Install tracking)

Goal
Generate test drive and
brochure requests with
a Cost Per Lead target.
Action
One click to a mobile
web site where
consumers can enter
some details.
Metrics
Conversion tracking
enables advertisers to
optimise Cost Per Lead.
ADVERTISERS: CASE STUDIES (Mob. site conversion tracking)

Goal
Generate awareness and
interest in going to see
the film Yogi Bear.
Metrics
Measuring average view
times and number of
completed views.
Action
One click to an in-
app auto-play 30
second video short.
ADVERTISMENT: CASE STUDIES (clicks to video)

Campaign
Drive consumers to find
out more about the Hall
Pass film.
HTML 5 site
Hall Pass mobile site
containing rich media
and more information
about the film.
Facebook page
Leverage the power of
“Like” to get friends
engaged and push
updates.
Video
Leverage the power of
sharing with friends and
enable emotional
connection via video.
ADVERTISERS: CASE STUDIES (social, mobile and video)

Action
One click on banner for
consumer redeem a
coupon which is sent by
text message.
Goal
Target consumers within
specific USA DMA
regions.
Metrics
Consumer redeems
coupon in-store at POS.
ADVERTISERS: CASE STUDIES (Geo-targeting)

MOBILE WEB TRAFFIC
Current daily traffic in Brazil segmenting by mobile carrier/OS on IAB formats.
MOBILE WEB TRAFFIC ( mainly tablet traffic ) sold on CPM or CPC
Country Mobile Carrier Mobile OS Impressions Revenue eCPM (Dollar)
Brazil Unknown Android 23500 0.36
Brazil Unknown iOS 79800 0.06
Brazil BR Unknown 542000 0.11
Brazil BR Android 84000 0.38
Brazil BR iOS 11800 0.06
Brazil America Movil Unknown 251300 0.08
Brazil America Movil Android 3200 0.17
Brazil America Movil iOS 5100 0.01
Brazil OI Unknown 1500 0.06
Brazil Telecom Italia Unknown 235900 0.14
Brazil Telecom Italia Android 4100 0.64
Brazil Telecom Italia iOS 6500 0.11
Brazil Telefonica Moviles Unknown 48400 0.09
Brazil Telefonica Moviles Android 1000 0.05
Brazil Telefonica Moviles iOS 200 0

APPLICATION TRAFFIC – ONLY SOLD ON CPC
Current daily traffic in Brazil segmenting by mobile OS on MMA formats. This is in-app traffic.
Mobile OS Impressions/Day Recommended CPC
iOS 1 000 000 $0.10
Android 966 447 $0.10
RIM 333 333 $0.10
Symbian 533 333 $0.10
Java 800 000 $0.10

MOBILE WEB PUBLISHERS ROW
PUBLISHER MONTHLY IMPRESSIONS
247 Sports 60 000 000
Accuweather 122 000 000
AirG 50 000 000
AutoByWireless 200 000 000
Bebo 65 000 000
BleacherReport 75 000 000
Break Media 30 000 000
Burst 100 000 000
eBuddy 183 000 000
Evite 63 000 000
Fantasy Sports Ventures 15 000 000
Fark 85 000 000
Flirtomatic 150 000 000
Flixster 73 000 000
Freedom Interactive 200 000 000
Freexmedia 15 000 000
FunFor 50 000 000
Goal.com 10 000 000
Grooveshark 30 000 000
Hi5 10 000 000
Horoscopo.mobi 1 000 000
IGN 80 000 000
Inergize Digital 150 000 000
interactive 90 000 000

MOBILE WEB PUBLISHERS ROW
PUBLISHER MONTHLY IMPRESSIONS
IPC Media 125 000 000
JumpTap 75 000 000
Mister I 20 000 000
Mocospace 200 000 000
MyYearbook 400 000 000
NBC Sports 250 000 000
Nimbuz 120 000 000
Peperonity 350 000 000
Pinger 80 000 000
Pittsburgh Post-Gazette 100 000 000
Poynt 75 000 000
Shazam 500 000 000
Skout 110 000 000
Sologoles.mobi 2 000 000
The Guardian 60 000 000
The Score 80 000 000
TinyTube 120 000 000
Tjat 20 000 000
Todojuegos 5 000 000
Topix 75 000 000
Tribune Interactive 80 000 000
Ubersocial 100 000 000
Wap.elpais.com 2 000 000
Weather Underground 80 000 000
Yell.com 70 000 000

Thank you for your
attention!
Jens Haxgart
CEO Founder
Creafi Online Media
Senior partner
The Crazy4Media Group
T: +34 952 827 594
M: +666 584 552
Email: hax@creafi-online-media.com
http://www.linkedin.com/in/jenshaxgart

Mobile marketing Creafi

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