It is my first presentation so i am post hear may be it is helpful for others

2. Fahad
Nadeem
BBA-FAL12-
112 IB&M UET
LAHORE
PRESENTATION ON DALDA
FOODS LTD

3. DALDA’S HISTORY
 Dalda begins in early 1930’s
 In 1999 Unilever acquired International
Technology to evolve Dalda Banaspati to
Dalda VTF
 In July 2004 Unilever Pakistan sold its
"Dalda" brand to Westbury Group
 The company entered the pure-oil
segment in early 2007

5.  Vision
 To create a healthy and a bright future for the generations to come.
 To share our knowledge with people around the globe, for a better
tomorrow.
 To become consumer’s most trusted brand.

 Mission
 Deliver satisfaction and quality assurance to our consumers using
state of the art technology.
 Offer a work environment that inspires trust and loyalty in people.
 Engage in continuous efforts to explore new horizons in our
business.

6. MARKET OFFERINGS:-
Major Products Offered by Dalda
foods are:
 Banaspati Ghee
 Cooking Oil

7. 4 P’ S OF DALDA

8. PRICE :-
 Price is the worth of product what consumers have
prepared to pay for it
 Buyers concern is more important than that of seller’s
 Dalda Oil Price of 1L 200 (Pak Rupee)
 Dalda Oil Price of 2.5L 510 (Pak Rupee)
 Dalda Oil Price of 5L 1025 (Pak Rupee)

9. PRODUCTS:-
 Dalda VTF Banaspati
 Dalda Cooking Oil
 Manpasand Banaspati
 Manpasand Cooking Oil
 Dalda Canola Oil
 Dalda Olive Oil
 Planta cooking Oil

10. PROMOTION(ADVERTISEMENT):-
 TV channels.
 Newspaper
 Magazines

11. PLACEMENT:-
 Available at every store. The products of dalda are
available now in all over the Pakistan. At the binging these
products were available only in the big markets. But now
these Products are available easily.

12. MARKET SEGMENTS:-
Upper class
 Upper Middle class

13. TARGET MARKETING:-
 Families
 Mostly Mothers

14. SWOT ANALYSIS:-
 Strength
 Weakness
 Opportunity
 Threats

15. STRENGTH:-
 World Best Quality
 second largest oil brand
 Fairness
 Trust
 Accountability

16. WEAKNESS:-
 Less sales
 Less innovative

17. OPPORTUNITY:-
 There are lot of opportunities for dalda to grow as they are
giving extensions to their existing products.
 Growing population and awareness of the products are
also one of the major opportunities for dalda to prove its
quality and nutritional benefits of ingredients
 exported to European Union Countries

18. THREATS & COMPETITORS
 Habib
 Seasons
 Rafhan
 Soya Supreme
 Khalis
 Imported Premium Brands

19. DALDA ‘S SPECIAL CUSTOMER
CARE
 Dalda Cookbook
 Dalda Expert Mom Awards
 Dalda cooking kit
 Dalda ka Dastarkhwan
 Dalda Advisory Service

20. DALDA QUALITIES &
CERTIFICATIONS
 Bureau VERITAS Quality (BVQI) certification
of:
 ISO 9001-2000 for Quality
 ISO 14001-2004 for Environment
 ISO 22000-2005 for Food Safety
 OHSAS 18001-1999 for Occupational
Health and Safety
 HACCP certification for Hazard Analysis
and Critical Control Points.

22. REFERENCE:
 http://www.daldafoods.com/
 http://www.wikipedia.com/