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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
• Problem: health-conscious customers avoid
our burger because of the calories, fat, and
carbohydrates it contains
• Solution: Find alternative components for
the burger that have less calories, fat, and
carbohydrates
5/2/2011
Benjamin P. Vander Plaats
2
3. Bun Nutrition
Our Bun
Alternative Bun
Calories: 260
Fat: 5 g
Fat: 2 g
Carbohydrates: 45 g
5/2/2011
Calories: 140
Carbohydrates: 27 g
Benjamin P. Vander Plaats
3
4. Cheese Nutrition
Our Cheese
Alternative Cheese
Calories: 125
Fat: 9 g
Fat: 4 g
Carbohydrates:
1g
5/2/2011
Calories: 70
Carbohydrates:
1g
Benjamin P. Vander Plaats
4
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
5/2/2011
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Benjamin P. Vander Plaats
5
Notes de l'éditeur
Currently our burger has 20% more calories and # more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories , 30% less fat, and 40% less carbohydrates than our best seller.
