SlideShare une entreprise Scribd logo
1  sur  26
@CurtisRCurtis
State of Local Search Today
– Social Goes Local
(Curtis) R. Curtis, CEO
Sharksfly Marketing Inc.
CurtisRCurtis
@CurtisRCurtis
Search Marketing (Present)
@CurtisRCurtis
@CurtisRCurtis
@CurtisRCurtis
Time to Change
@CurtisRCurtis
- A Gold Opportunity
Local Search
@CurtisRCurtis
Powerful & Growing
75% of all online business searches are
locally related & the numbers are growing.
@CurtisRCurtis
Why It Works
43% of search engine users are searching
locally to buy offline. (comScore Networks)
73% of online activity is in one way or
another related to local content (Google)
51% Internet users in the U.S explicitly
characterize their behavior as “shop
online, purchase offline”
(NPD Group)
@CurtisRCurtis
Local Advertising Revenues
To Reach $144.9B By 2014
@CurtisRCurtis
Battle of the Internet Giants
@CurtisRCurtis
3 Categories of Local Advertising
1. Search
2. Consumer Reviews
3. Social Networks
LOCAL
@CurtisRCurtis
#1 – Local Search
@CurtisRCurtis
#2 – Consumer Review Sites
@CurtisRCurtis
#3 – Social Networks
@CurtisRCurtis
Google Places – New & Improved???
@CurtisRCurtis
Link to website
Add coupons
Photos
Videos
(Only $25/m  )
Hyper Local - Tags for
Google Places
@CurtisRCurtis
@CurtisRCurtis
Facebook Places – The New Face of
Local Search?
Is This The Next Killer
Local Advertising Platform?
@CurtisRCurtis
Facebook Deals
@CurtisRCurtis
American Eagle Outfitters: Offering 20 percent off.
Gap: Giving blue jeans to the first 10,000 customers to
claim their deal.
Harrah's: Offering a complimentary nightclub admission,
buffet or other gift to people who stop by any of its 10
Las Vegas resorts.
JCPenney: Giving $10 off any $50 purchase.
Lululemon: Sharing the gift of yoga by giving guests a
pass to a local yoga studio.
Macy's: Offering 20 percent off select merchandise.
Some More Facebook Deals
@CurtisRCurtis
The Next Generation of Local
-- Mobile Phones vs. Tablets
@CurtisRCurtis
Local Mobile Applications
@CurtisRCurtis
Over 25% of all businesses are inaccurately
listed or completely missing online
where they need to be found.
@CurtisRCurtis
@CurtisRCurtis
@CurtisRCurtis
For Additional Information:
(Curtis) R. Curtis
CEO, Sharksfly Marketing inc.
 Office: 1 (206) 734-4711
 Direct: 1 (604) 313-7377
CRCurtis@Gmail.com
The State of Local Search Today

Contenu connexe

En vedette

Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts
Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. CurtsLead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts
Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. CurtsSharksfly Marketing Inc.
 
Can Your Web Hosting Survive The Digg Effect?
Can Your Web Hosting Survive The Digg Effect?Can Your Web Hosting Survive The Digg Effect?
Can Your Web Hosting Survive The Digg Effect?Sharksfly Marketing Inc.
 
Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Powerful Tips for Ranking Well in Local Search - Curtis R. CurtisPowerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Powerful Tips for Ranking Well in Local Search - Curtis R. CurtisSharksfly Marketing Inc.
 

En vedette (6)

Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts
Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. CurtsLead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts
Lead Generation & CPA Marketing in the Hosting Industry - Curtis R. Curts
 
Can Your Web Hosting Survive The Digg Effect?
Can Your Web Hosting Survive The Digg Effect?Can Your Web Hosting Survive The Digg Effect?
Can Your Web Hosting Survive The Digg Effect?
 
Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Powerful Tips for Ranking Well in Local Search - Curtis R. CurtisPowerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis
 
2016 Lavorare Felici NEW
2016 Lavorare Felici NEW2016 Lavorare Felici NEW
2016 Lavorare Felici NEW
 
Guía capas de la tierra
Guía capas de la tierraGuía capas de la tierra
Guía capas de la tierra
 
Mongodb With Mongoid
Mongodb With MongoidMongodb With Mongoid
Mongodb With Mongoid
 

Similaire à State of Local Search Today - Social Goes Local

Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarWinning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarKenshoo
 
Local SEO Basics
Local SEO BasicsLocal SEO Basics
Local SEO BasicsInflow
 
Integrated Digital Marketing for Franchise Systems
Integrated Digital Marketing for Franchise SystemsIntegrated Digital Marketing for Franchise Systems
Integrated Digital Marketing for Franchise SystemsLocation3 Media
 
LSS'10: Greg Sterling The Local Social Paradigm Shift
LSS'10:  Greg Sterling The Local Social Paradigm ShiftLSS'10:  Greg Sterling The Local Social Paradigm Shift
LSS'10: Greg Sterling The Local Social Paradigm ShiftLocal Social Summit
 
7 Keys To Success in Toledo Internet Marketing
7 Keys To Success in Toledo Internet Marketing7 Keys To Success in Toledo Internet Marketing
7 Keys To Success in Toledo Internet Marketingbudda68
 
Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers DemandMedia
 
Gyi Tsakalakis: An Integrated Approach to Local
Gyi Tsakalakis: An Integrated Approach to LocalGyi Tsakalakis: An Integrated Approach to Local
Gyi Tsakalakis: An Integrated Approach to LocalDFWSEM
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...Myles Anderson
 
Local Search Engine Marketing
Local Search Engine MarketingLocal Search Engine Marketing
Local Search Engine Marketinganithajadala
 
Sagittarius - The Future of Search
Sagittarius - The Future of SearchSagittarius - The Future of Search
Sagittarius - The Future of SearchSagittarius
 
SMX West: 5 Trends Shaping the Future of Local Search
SMX West: 5 Trends Shaping the Future of Local SearchSMX West: 5 Trends Shaping the Future of Local Search
SMX West: 5 Trends Shaping the Future of Local Searchearly bird digital marketing
 
Sos power point mike stewart local search made simple - final
Sos power point   mike stewart local search made simple - finalSos power point   mike stewart local search made simple - final
Sos power point mike stewart local search made simple - finalSMB SEO
 
Marketing to Millennials- What's the Buzz?
Marketing to Millennials- What's the Buzz? Marketing to Millennials- What's the Buzz?
Marketing to Millennials- What's the Buzz? HomesPro from Homes.com
 
local_search_optimization-justin_sanger.ppt
local_search_optimization-justin_sanger.pptlocal_search_optimization-justin_sanger.ppt
local_search_optimization-justin_sanger.pptzachbrowne
 
Google+ Local & Local Business Marketing
Google+ Local & Local Business MarketingGoogle+ Local & Local Business Marketing
Google+ Local & Local Business MarketingMark Jennings
 
How to Get Your Content in Front of the Right Audience
How to Get Your Content in Front of the Right AudienceHow to Get Your Content in Front of the Right Audience
How to Get Your Content in Front of the Right AudienceJacquie Chakirelis
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingSIXTY
 

Similaire à State of Local Search Today - Social Goes Local (20)

Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo WebinarWinning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
Winning in Local Search: Top 10 Trends for 2014 - Kenshoo Webinar
 
Local SEO Basics
Local SEO BasicsLocal SEO Basics
Local SEO Basics
 
Integrated Digital Marketing for Franchise Systems
Integrated Digital Marketing for Franchise SystemsIntegrated Digital Marketing for Franchise Systems
Integrated Digital Marketing for Franchise Systems
 
LSS'10: Greg Sterling The Local Social Paradigm Shift
LSS'10:  Greg Sterling The Local Social Paradigm ShiftLSS'10:  Greg Sterling The Local Social Paradigm Shift
LSS'10: Greg Sterling The Local Social Paradigm Shift
 
Real Estate Marketing Goes Digital
Real Estate Marketing Goes DigitalReal Estate Marketing Goes Digital
Real Estate Marketing Goes Digital
 
7 Keys To Success in Toledo Internet Marketing
7 Keys To Success in Toledo Internet Marketing7 Keys To Success in Toledo Internet Marketing
7 Keys To Success in Toledo Internet Marketing
 
Tech Consumer Insights
Tech Consumer InsightsTech Consumer Insights
Tech Consumer Insights
 
Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers Demand Media Shares New Insights About Tech Consumers
Demand Media Shares New Insights About Tech Consumers
 
Gyi Tsakalakis: An Integrated Approach to Local
Gyi Tsakalakis: An Integrated Approach to LocalGyi Tsakalakis: An Integrated Approach to Local
Gyi Tsakalakis: An Integrated Approach to Local
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
 
Local Search Engine Marketing
Local Search Engine MarketingLocal Search Engine Marketing
Local Search Engine Marketing
 
Sagittarius - The Future of Search
Sagittarius - The Future of SearchSagittarius - The Future of Search
Sagittarius - The Future of Search
 
SMX West: 5 Trends Shaping the Future of Local Search
SMX West: 5 Trends Shaping the Future of Local SearchSMX West: 5 Trends Shaping the Future of Local Search
SMX West: 5 Trends Shaping the Future of Local Search
 
Sos power point mike stewart local search made simple - final
Sos power point   mike stewart local search made simple - finalSos power point   mike stewart local search made simple - final
Sos power point mike stewart local search made simple - final
 
Marketing to Millennials- What's the Buzz?
Marketing to Millennials- What's the Buzz? Marketing to Millennials- What's the Buzz?
Marketing to Millennials- What's the Buzz?
 
local_search_optimization-justin_sanger.ppt
local_search_optimization-justin_sanger.pptlocal_search_optimization-justin_sanger.ppt
local_search_optimization-justin_sanger.ppt
 
Google+ Local & Local Business Marketing
Google+ Local & Local Business MarketingGoogle+ Local & Local Business Marketing
Google+ Local & Local Business Marketing
 
CIPR Social Summer - Phil Hakim
CIPR Social Summer - Phil HakimCIPR Social Summer - Phil Hakim
CIPR Social Summer - Phil Hakim
 
How to Get Your Content in Front of the Right Audience
How to Get Your Content in Front of the Right AudienceHow to Get Your Content in Front of the Right Audience
How to Get Your Content in Front of the Right Audience
 
How to Get Started in Mobile Marketing
How to Get Started in Mobile MarketingHow to Get Started in Mobile Marketing
How to Get Started in Mobile Marketing
 

Dernier

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Igalia
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreternaman860154
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessPixlogix Infotech
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUK Journal
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...apidays
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 

Dernier (20)

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
Presentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreterPresentation on how to chat with PDF using ChatGPT code interpreter
Presentation on how to chat with PDF using ChatGPT code interpreter
 
Advantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your BusinessAdvantages of Hiring UIUX Design Service Providers for Your Business
Advantages of Hiring UIUX Design Service Providers for Your Business
 
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 

State of Local Search Today - Social Goes Local