Facebook is beneficial for ecommerce businesses to gain attention and loyalty from customers over the long term. The document outlines 4 main steps for an effective Facebook marketing strategy: 1) Create a page with product information, photos, and brand story, 2) Make a content plan and regularly post engaging content, 3) Set up and optimize Facebook ads to drive more sales, 4) Communicate regularly with customers to build loyalty and address any issues. Attractive product images, calls to action, and short product videos can help promote an online store on Facebook. Sharing promotions with your followers can also bring in early sales.

1. WHY SHOULD ECOMMERCE BRANDS USE FACEBOOK?
Facebook is beneficial for ecommerce businesses. The feed of this social network will earn you a part of
your sales and help you gain the attention and loyalty of the public in the long term. The chances of your

2. target audience seeing your organic content without a monetary boost are low but keep going with this
traffic channel.
Effective Facebook Marketing Strategy for ecommerce
Step 1: Create a page
Publish and organize information about all available products: photos, descriptions, prices, opinions and
much more. Add your brand story, and tell people about your items: how you create them, why they're
unique, and how to use them. This will be the beginning of brand formation.

3. Step 2: make a content plan, write and publish posts
The constant publication of content is necessary to maintain contact with the audience. This is how you
will remind people about you, tell them about new products and make additional sales. A stream of posts
attracts new customers. They'll notice your page and the surrounding community and make a purchase
decision more quickly.
Step 3: Set up and optimize your ads
Include setting up ads in your Facebook advertising account in your marketing strategy to get more
money from your ecommerce store. Big sales are impossible without it. The audience reached through
the ads will stay with you on your Facebook page.
Step 4: Communicate with your audience.
Communication with the public is the essence of marketing on Facebook. Here you can directly receive
comments about your product or service. In addition, you can respond to negative customer experiences
and remove them quickly to maintain a good reputation as an honest and contactable seller. Audience
loyalty is your most valuable asset.

4. How to promote a store on Facebook?
They have discussed the main steps to promote an online store on Facebook. For now, it is enough. Next,
they advise you to use the ad manager of this social network to attract more potential buyers and earn
more money.

5. Attractive product images
Facebook's marketing strategy for e-commerce is tied to attractive product images. Good descriptions
and reviews from real people are essential, but a good image is still king. Make sure your product images
conform to these claims:
The main colours there are blue and white. Those are Facebook's colours, so users may mistake your ads
for part of the interface during a quick view and not click on them. Images create an emotional
connection between your product and the customer. For example, use photos of happy people using your
product. At the very least, ensure the images don't look too stock photography (disingenuous, gimmicky,
etc).
Include a call to action
Your ad copy should always contain an "all for action." Detailed instructions lead to more sales. You can
add to your text something like "buy now", "order", "add to cart", etc. The imperative makes people act.
Upload product videos
Attractive images are fantastic. But a more powerful tool in Facebook marketing for ecommerce is a
product video. You have the opportunity to show your product in action. In addition, creative ads stick in
their minds, so your customers will return to your store even if they didn't buy anything on their first
contact with your brand. There are a few tips for a successful Facebook marketing video:
● Showcase some strong product advantages of your ecommerce store. It demonstrates its functions
and emphasizes how unique and irreplaceable it is.

6. ● Make your video as short as possible. The video can contain a little information about the brand. But
enough to spark interest in clicking the product link (about 15-30 seconds).
● Send a simple message to your audience. Invite them to perform a single action: buy, order, request,
etc.
Share store promotion
Setting up Facebook ads for your ecommerce store is an obvious solution. But you can also share the store
promotion on your page and ask your friends and followers for help. Do not give up this advertising
channel. Early in your Facebook ecommerce marketing journey, this can bring you some sales.