[OVERVIEW] Creatip is South Korea’s leading new media marketing group based in Seoul. We provide optimized marketing solution to our clients through new media. We do not limit our field of expertise to a particular segment of new media marketing; we pride ourselves in our flexibility and exceptional performance evidenced by our achievements. We do not simply link international companies to the Korean market but strive to be the bridge that allows foreign companies’ full immersion into the Korean Market. [New Media Marketing Strategy] This strategy's objective is for the individuals to develop a detailed knowledge and understanding of the fundamental concepts and techniques of Naver in digital marketing in S.Korea. This includes how the application of such insights and knowledge would benefit the planning, implementation, execution and control of suitable digital marketing strategies of Naver for various types of organisations. Email : creatip@creatip.co.kr Contact : +82 (2) 545 7927

2. DIGITAL MARKETING STRATEGY

3. NAVER
KOREA Digital Marketing Channel
Naver as the most powerful digital marketing channel should be used
as a platform for the effective marketing in Korea.
• SEM
• Online WOM effect
• Offering reputable
information

4. NAVER

5. 1. NAVER
80%
14%
3%
Search Engine Market Share in South Korea
Naver
Daum
GOOGLE
NATE
ZUM
OTHERS
The most powerful digital platform in Korea.
Naver accounts for 80% of all searches in Korea.
* Source: Nielsen Korea (09. 2015)

6. Daily Visitors
3.4 million
Monthly Search Amount
130 million
1. NAVER
Daily, approximately 3.4 million use the search of Naver
and on the monthly basis, over 130 million searches are on a day.
* Source: Naver (12. 2014)

7. NAVER
KEYWORD AD

8. 1-4 Naver Keyword AD
1. NAVER
The definition of Keyword ad is: when on search for a keyword,
relevant homepages are to be exposed on the top of Naver.

9. When searching Travel, UK Travel keywords, associated homepage
is exposed on the top of Naver and through associated keyword,
individuals can receive various keyword suggestion.
Associating Keyword exposure Search result exposure on the top
1-4 Naver Keyword AD (Case Study: UK Travel)
1. NAVER

10. NAVER
BRAND SEARCH

11. 1-5 Brand Search
1. NAVER
A Brand Search is defined as contents searching ads
that are exposed on the top page on the web
when they or association keywords are searched.

12. The majority of global conglomerates are using Naver Brand Search
by promoting their brands in order to pioneer its regional business
in South Korea.
Gucci Coach Mulberry
1-5 Brand Search
1. NAVER

13. 1. Unlike other ads, one ad is only exposed
▶ Raise a client’s profile in Korea
▶ Encourage more Korean customers to visit clients’ website
2. Advertisers are able to afford to organise the contents of
the adverts so that a variety of information can be seen at
a glance
▶ Brand Search is to offer consumers who acquire particular information
Various promotions and event information, which helps to expose
clients.
Not only text ads but also Image, Clip Multi links
are used to provide consumers with more information.
1-5 Brand Search
1. NAVER

14. Overview
Creatip as a new media marketing group, suggests
our clients the optimal strategy.
CREATIP is the CREATIVE ITSELF.
Corporate Name Creatip
Location
13F, Masters Building, Nonhyeong-Dong,
Gangnam-Gu, Seoul, South Korea
Date of Establishment October 10, 2008
Contact +82 (2) 545 7927
Email creatip@creatip.co.kr
Company Overview _ Creatip

15. The Best
New Media Marketing Group in Korea