Social Media is here to stay and through it the opportunities to communicate, influence, inspire, and inform are offering us ever expansive ways to sustain relationships, build new ones, connect with like-minded others we would otherwise never meet, and to participate at a higher level in what’s happening in the world. In this session you will learn the basic elements of the top social media sites today and get the knowledge you need to start up your profiles and start creating your online presence right away!
2. WHAT WILL YOU TAKE AWAY TODAY
What is Social Media
New way(s) to communicate
Types of Social Media
Finding your Social Media Goal
How to get started on:
Twitter
Facebook
LinkedIn
Google+
A Basic Starting Plan
3. TYPES OF SOCIAL MEDIA
Social Networking (What we’ll be focusing on)
Facebook, LinkedIn, Twitter, Google +
Blogging
WordPress, Blogger
Bookmarking sites
Del.icio.us, StumbleUpon, Digg
Photo / Video sites
Flickr, Photobucket, YouTube
Groups
Google, Yahoo!, etc.
4. HOW DOES SOCIAL NETWORKING
WORK?
Twitter = Cocktail Party
“Check out what I just saw at Comic Con!”
Facebook = Water Cooler
“Look at this great article I just read!”
LinkedIn = Networking Event
“This is what I do. What do you do? How can we help
each other?”
Google+ = A Possible combo of all of the above
5. FACEBOOK
Personal Profiles
Use these for friends and family
Promote events sparingly
Pages
Create a Page for each business or brand you have
Use these to promote your work
Direct clients, publishers and other business related users to
your page NOT your profile
7. LINKEDIN
Built to focus on creating connections
Create a Company Page for additional
exposure
Great for job searches or creating contacts in
a particular area
Utilize the Q&A section to increase your visibility
9. TWITTER
Updates that are only 140 characters (micro-
blogging)
Follow who you want to create a relationship with
A GREAT way to bring your personality front and
center
Utilize a site like HootSuite or Tweetdeck
11. GOOGLE+
The newest social media kid on the block
Utilizes circles to organize contacts
Very similar to Facebook so far in usability
Included status sharing and video chatting
before Facebook
Great for creating conversation
13. GET UP AND STRETCH!
Questions before we dig into how to use each
site?
14. WHAT IS YOUR GOAL?
Why are you starting an account?
What are you hoping to do?
Who are you looking to connect with?
Which social media site(s) will be the best fit?
15. USING FACEBOOK
Deciding on your level of privacy
Sign Up for a profile for friends and family
Create a Page for your brand/Business
Be careful with your privacy and account
settings
Don’t post something you’ll regret later
Coming Soon: Timeline
17. USING LINKEDIN
Have your resume available when you set up your
account
Always send a personal note when sending a
connection invite
Create recommendations for your connections
and ask for them in return
Again, utilize the Q&A section to boost your
reputation
18. USING TWITTER
Create your account along with a brand
oriented background
Make sure you use an easy to see icon photo
Create content that is in line with your brand
RT and @reply more than you simply update to
create converstions
19. USING GOOGLE+
Create your account through your current
Gmail account
Utilize the Circles to create different groups of
people
Send different updates to friends than you do to
clients and business peeps
Create a Business Page
Still a very new site with lots of potential
20. TO AUTOMATE OR NOT
Hootsuite, Ping.fm
Hiring a social media virtual assistant
Linking your blog/newsletter to your social
media accounts
Be careful: Social Media is supposed to be
SOCIAL!! You will only get back what you put
in.
21. WHAT IS A SUCCESSFUL SOCIAL MEDIA
PLAN?
There are a number of ways to decide if you
have a winning social media plan
Choose the one that best fits your goals
Number of followers, friends or fans?
Number of RTs and @replies?
Number of comments?
Number of leads generated?
Number of contacts made?
22. BASIC STARTING PLAN
1. What is your goal?
2. Decide which site(s) to focus on.
3. Decide your time limit for the site(s).
4. Decide if/how you will automate your social
networking.
5. How will you gauge your success?
6. Have fun!
If one site doesn’t work try another!
Everyone uses social media in completely
different ways!
23. QUESTIONS?
Follow me on Twitter: @creativeally
Connect with me on Facebook, Google+ and
LinkedIn
Sign up for my weekly newsletter and read my
blog by visiting my website:
http://www.yourcreativeally.com
Don’t forget to fill out your questionnaire before
you leave!