"Good For Us" presentation revamp gig available only on Fiverr.com/CreativePro180

1. G O O D
F O R YO U
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2. C O M PA N I E S A R E D E E P LY
INTERCONNECTED
WITH
SOCIAL issues
ENVIRONMENTAL
issues
2

3. C O N S U M E R S WA N T TO B U Y F R O M
C O M P A N I E S T H AT A R E G O O D F O R U S
B U T I T ’ S H A R D TO D I S C E R N T H E
HEROES FROM THE PRETENDERS
3

4. G O O D F O R U S I S T H E H E A LT H Y C H O I C E
LABEL FOR CONSCIOUS CONSUMERS
4

5. ONLINE AND PRINT
C E R T I F I C AT E L I C E N S I N G
Online Certificate
Print Certificate
License Fee: 8,000
License Fee: 16,000
SME Fee: 2,000
SME Fee: 4,000
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6. M A R K E T P OT E N T I A L
Chinese organic production is expected
to rise by over 30% in the next decade
1. Bio Fach Shanghai, 2013, file:///Users/chrisjensen/Downloads/
Development_and_Policy_of_Organic_Market_in_China.PDF
Up to 60% of Chinese and Indian consumers
are influenced by ethical labels
2. Datamonitor, 2011 http://www.ats-sea.agr.gc.ca/inter/6153-eng.htm
6

7. 100,000
10,000
30
7

8. Content
Everywhere
Experience
8
Community

9. Google Rich
Snippets
Easy Posting
and Sharing
9
Embeded
Content

10. Personal
Beautiful
Interconnected
10

11. Sharing
Curating
11
Content

12. C O M P E T I TO R S
Stories
Community
12
Experience

13. Hackathon
Galvanise
talent and
funding
towards
Raises
awareness of the
Good for Us
brand
13
Grow a
community of
interested artists/
designers

14. Funding Sought
YEAR 1
YEAR 2
YEAR 3
Total Online Certificates
X
X
X
Total Print Licenses
X
X
X
TOTAL REVENUE
X
X
X
Development & Maintenance
X
X
X
Infrastructure
X
X
X
Salaries and Employment expenses
X
X
X
Sales Commissions
X
X
X
Marketing
X
X
X
Professional services, office & T&E
X
X
X
TOTAL COSTS
X
X
X
NET REVENUE
X
X
X
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15. SCALABILITY
ENGAGEMENT
Automated Data Updates
Multiple Credible Sources
Stories & Gamification
Manual Research
Ethical
Consumer Guide
VA L I D I T Y
Scientific analysis credible
sources.
Semi-active community
Manual Research
High - Reputable Sources
Low – Data only
Medium - High
High – Reputable sources.
Low – Data only
Reliant on crowd sourcing
Wiki, susceptible to bias
Lack of community
Crowd sourced opinions
General public opinions
Community declining
Manual Research
Sources not published
Low - Data only
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