11. 11.8 million active users • 87% access via mobile devices
• 83% increase in users since 2012
• 7,6 mil over 21 years old
6.6 million active users • 54 million tweets posted each month
• 85% access via mobile devices
• 129% growth in 12 months
• 60% of Africa’s most active Tweeters are aged 20-
29.
• 68% contain #hashtags
7.2 million active users • Videos of 2.5 minutes are the most watched in
South Africa
• The top 200 channels in SA have more than 1.5 mil
account views
3.8 million active users • Content publishing & sharing
• Ads and sponsored content
• Premium Display through Habari
Established Social Media Platforms
12. 466 000 active users • Early adopters
• Slow community growth
• Value in setting up for long term SEO purposes
Estimated 4-5 million
users in South Africa
• Innovative Official Accounts (e.g.: CliffCentral, BBA,
SuperSport, Soccer Laduma
• More than a chat platform
1.1 million active users • Image and short videos (3 – 15 secs)
• Top 5 free apps in SA on Google Play and iOS
• On of the fastest growing networks in SA
Emerging Social Media Platforms
Ref: http://www.fin24.com/Tech/Mobile/WhatsApp-now-has-700-million-users-20150107 and http://mybroadband.co.za/news/smartphones/117498-massive-wechat-growth-in-south-
africa.html
13. 4.9 million active users
[BEING OVERTAKEN
BY OTHER SOCIAL
APPS]
• Low LSM Group
• Average user signs in 5 times a day
• Spends about 105 minutes a day using the service
• 65% 18-35 years
840 000 active users
[GROWTH IS
STAGNATING]
• Active users declined from 910 000 in 2013 to 840
000 in 2014.
• Most popular South African user on Pinterest has
over 800 000 followers globally.
Mature Social Media Platforms
Once discrete marketing discplines rapidly converging, now seeing a convergence betw paid media, owned media and earned media
paid media, we are referring to paid placements such as banner ads, paid search, and advertorials
Owned media refers to the platforms that a brand runs itself and has complete control over – for example, websites, social media accounts, blogs, microsites, and so on
Earned media is made up of organic and user controlled content such as independent editorial run by journalists and editors in the mainstream media and user generated content such as tweets, Facebook posts, user comments and reviews
COMMON CURRENCY = CONTENT
Once discrete marketing discplines rapidly converging, now seeing a convergence betw paid media, owned media and earned media
paid media, we are referring to paid placements such as banner ads, paid search, and advertorials
Owned media refers to the platforms that a brand runs itself and has complete control over – for example, websites, social media accounts, blogs, microsites, and so on
Earned media is made up of organic and user controlled content such as independent editorial run by journalists and editors in the mainstream media and user generated content such as tweets, Facebook posts, user comments and reviews
COMMON CURRENCY = CONTENT