1.
Pernilla Ihse
Fredrik Hildebrand
Johan Söderberg

2.
SXSW Interactive, March 8–12th

3.
Syv SXSW-trends, som du ikke må gå glip af

4.
1

5.
Cannabusiness
Den nye økonomi hvor penge vokser som græs

6.
42
Cannabusiness
49
Blockchain &
Cryptocurrency
37
Food

7.
😷🥴

8.
”I think I will, when the time is right”

9.
”I think I will, when the time is right”
Gwyneth Paltrow

10.
2

11.
Mo’ Bility
Casual transportation

12.
Chris Urmson
Malcolm Gladwell
Jo Ling Kent

13.
3

14.
Emotional AI AF
Will machines become human?

15.
”How can it not
know what it is?”

16.
Contextual
awareness

17.
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18.
Industry advise:
•No unsupervised learning
•Nisch your bot – learn and expert a specific area before
you scale up
•The human trainer need to be aware of their bias
Companies/brands:
•Give your customers the power to test and choose the
persona of your bot.
•Think about your brand and create a persona out of that

19.
”Anthropomorphism”
Humans have been found to apply social rules, such
as politeness, in their interactions with computers.

20.
4

21.
Natural UI
Interfaces where interaction occurs on our terms
AI is the enabler

22.
”Until now, we have always had to adapt
to the limits of technology and conform
the way we work with computers. With
NUI, computing devices will adapt to
our needs and preferences for the first
time and humans will begin to use
technology in whatever way is most
comfortable and natural for us.”
– Bill Gates

23.
keyboard
170 million
touchscreen
700 million 1.4 billion
CUI GUI NUI
Alibaba

24.
Smart touch från Alibaba
The phone for those who can't see

25.
Gatebox, Japan

26.
5

27.
Good tech, bad tech
Same, same but different

28.
”Allow the trustworthy to roam
everywhere under heaven while
making it hard for the discredited
to take a single step”
Chinese State Council’s planning outline for
the construction of a social credit system, 2014

29.
Bias in AI

30.
Inclusion
• Recognise inclusion
• Learn from human diversity
• Solve for one, extend to many
John Maeda

31.
Health
tech

32.
Thanks, this is even better
than I thought. Before I would
have my TV on to classics and
have to listen to what they
had–some real dissonance.
But now I can ask Google to
play Vivaldi or Mozart. I don’t
have to listen to Copland.
Great!
84 year old grandfather

33.
”It has afforded me
something that I have lost.
Memory. I can ask it anything
and I get the answer instantly.
And I can ask it what day it is
twenty times a day and I will
still get the same correct
answer.”
Rick P, diagnosed with Alzheimers

34.
”We were a chatty couple, and we
were even able to have arguments,
thanks to the software”, his wife
Keiko, 69, said.

35.
Argo Floats

36.
Soft Robotics

37.
6

38.
T R U S TThe truth, and nothing but the truth

39.
Influencer marketing is f****d!

40.
”Trust is our product”
Cameron & Tyler Winklevoss

41.
•Do what you say you are doing
•Treat your customers well
•Instead of building the future of money, build trust

42.
”Words can change
the world.”
Susan Fowler

43.
Black box brand

44.
Glass box
• True engagement
• Transparency
• Authenticity

45.
7

46.
Empathy

47.
How to build a strong, authentic and empathic brand:
•Find your issues and areas that you can address with
credibility
•Be comfortable with not addressing every question that
trend on Twitter
•Earn the right to take a stand!
•Team effort and bringing different perspectives to the table
•Decide what you don’t support
•Try thinking as a non-profit organisation in terms of how you
organise and act

48.
Tesco, UK

49.
Starbucks Sign, DC

50.
SXSWestworld

51.
SXSWesteros

52.
8

53.
The year of the

54.
”The Chinese have no problem
trading data for convenience”
Bessie Lee, CEO and founder Withinlink

55.
$ %

56.
Xiong’an

57.
Siri, what is one trillion
to the tenth power?

58.
1. Cannabusiness
2. Mo’ Bility
3. Emotional AI AF
4. Natural UI
5. Good tech, bad tech
6. Trust
7. Empathy
8. The year of the pig

59.
”Think critically.
The trends are still bullshit.”
(Tanarra Schneider, FJORD)

60.
Thank you, you’ve been
an awesome audience