FM, the Creative Director from Creuna Stockholm delivers his account on the past, present and future of digital marketing.

1. TALES FROM THE
JURASSIC PERIOD
TO THE FUTURE
The golden age of
internet by FM

2. Fredrik FM Marcus
CD/AD/2D/3D/HD not VD
fm@creuna.se
Twitter.com/FM
instagram.com/fm
facebook.com/fredrik.marcus
FUCK ART
LET’S DANCE

3. Ordinary people
cares about design

6. THE
PAST

7. Prehistoric
hardware

8. 90-talswebb

10. Internet growth statistics
(1995-2013)
0
750
1500
2250
3000
1995 2000 2005 2010 2013
16 millions
(0.8% *)
361 millions
(5.0% *)
957 millions
(13.9% *)
1966 millions
(28.7% *)
2749 millions
(38.8% *)
* World population
using internet

11. Two BIG changes have
happened recently.
!
!
!
Typography
and resolution

12. Your Corporate profile

13. If we say mobiles first
shouldn’t we say digital
first about the
corporate profile?

14. Is this
OK?

16. THE
PRESENT

17. Resolution

19. Typography

20. Webbfonter 1996-2002

21. Mutiple
screens

25. Wearables

26. Animation

30. Animated SVG-icons

31. Skeumorphism

34. © Creuna
The devil is in
the details
Photo: Rasmus Andersson Dropbox

35. Gemhållaren

39. The crazy ones
Think different commercial
Narration by Steve Jobs

41. THE
FUTURE

42. Inputdevices

43. Input devices:
The Mouse
The very first mouse
Bill English/Douglas Engelbart 1964
Stanford Research Institute

44. Input devices:
Touch screen
Touch screen technology
E.A Johnsson 1965
Royal Radar Establishment

45. Gestures

46. Input devices: Speech

47. Input devices: Speech

48. Input devices: Glass

49. Robotisation

54. Invisible design

57. You can start designing for real. Don’t talk
about web design anymore
!
I don’t wanna see Arial and Verdana anymore
Use animations to heighten the UX-Experience
The devil is in the details
The future is here but sometimes wide
adaptation happens slower than we think
Some reminders

58. Fredrik FM Marcus
CD/AD/2D/3D/HD inte VD
fm@creuna.se
Twitter.com/FM
instagram.com/fm
facebook.com/fredrik.marcus
THERE IS
NO PLACE
LIKE
127.0.0.1
Tack!Hyvää
huomenta!

59. Fredrik FM Marcus
CD/AD/2D/3D/HD inte VD
fm@creuna.se
Twitter.com/FM
instagram.com/fm
facebook.com/fredrik.marcus
THERE IS
NO PLACE
LIKE
127.0.0.1
Tack!Fredrik FM Marcus
CD/AD/2D/3D/HD not VD
fm@creuna.se
Twitter.com/FM
instagram.com/fm
facebook.com/fredrik.marcus