Social Recruiting at Deloitte, Social Recruiting Conference 2010

1. Social recruiting
@

2. “Tell me and I will
forget.”

3. “Show me and I
may remember.”

4. “Involve me and I
will understand.”
Confucius

5. © 2010 Deloitte Touche Tohmatsu

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7. Online Employer Marketing team
• Online marketing for requisitions & student events
• Supporting the Dutch recruitment team
• Content management
• Stimulating online interaction
• Web care
• Google analytics

8. Deloitte, The Netherlands
• The Netherlands : ± 4,600 employees
• Hiring Target : 1,000 (2010/2011)
• Only 10% of the workforce in The Netherlands
is actively searching for new job.
© 2010 Deloitte Touche Tohmatsu

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10. Organisations shoud use social media because...
it’s the number 1 online activity, beating porn and email
© 2010 Deloitte Touche Tohmatsu

11. Organisations shoud use social media because...
2/3 of global internet population visits social networks
© 2010 Deloitte Touche Tohmatsu

12. Organisations shoud use social media because...
time spent on social networks is growing at 3X the overall
internet rate, accounting for 10% of all internet time
© 2010 Deloitte Touche Tohmatsu

13. Organisations shoud use social media because...
online (+ social media), has become the most influential
source in helping consumers make purchasing decisions
© 2010 Deloitte Touche Tohmatsu

14. Organisations shoud use social media because...
millions of people create content for the social web
© 2010 Deloitte Touche Tohmatsu

15. Organisations shoud use social media because...
the next 3 billion consumers will access the internet from
a mobile device
© 2010 Deloitte Touche Tohmatsu

16. Organisations shoud use social media because...
Facebook is now the operating system of the social web
© 2010 Deloitte Touche Tohmatsu

17. Organisations shoud use social media because...
Twitter believes it will have 1 billion users by 2012
© 2010 Deloitte Touche Tohmatsu

18. Organisations shoud use social media because...
one way marketing has had its day
© 2010 Deloitte Touche Tohmatsu

19. People are already talking about your brand experience
anyway…
© 2010 Deloitte Touche Tohmatsu
Source: metroactive.com

20. Internet boosts conversations about your brand
© 2010 Deloitte Touche Tohmatsu

21. A happy customer tells 3 friends
A frustrated customer tells Google…
© 2010 Deloitte Touche Tohmatsu

22. Accept the fact you don’t control anything anymore.
© 2010 Deloitte Touche Tohmatsu

23. Actually... You never did...
© 2010 Deloitte Touche Tohmatsu

24. Social Media empowered word-of-mouth
© 2010 Deloitte Touche Tohmatsu

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35. < Hier komt de footer. Pas aan in de masterslide > © 2010 Deloitte Touche Tohmatsu

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37. GEO i
ndexe
d requ
isition
s
© 2010 Deloitte Touche Tohmatsu

38. User Generated Content
© 2010 Deloitte Touche Tohmatsu

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40. Photo Contest : Support our new Employer Branding Campaign
Target group : Students
Contest promoted via social media only
© 2009 Deloitte Touche Tohmatsu

41. Photo Contest: Support our new Employer Branding Campaign
The rules:
- Photo with theme “Spot the green dot”
- Upload via Mobypicture.com
- Use #begineersthier
41 - Winner needs 1,000 views or more & shows creativity© 2009 Deloitte Touche Tohmatsu

42. Photo Contest: Support our new Employer Branding Campaign
The results:
- 55 photos were uploaded to Mobypicture
- 15,500 photo views in 5 weeks
© 2009 Deloitte Touche Tohmatsu

43. is: T jeng Tu
An d the winner
© 2010 Deloitte Touche Tohmatsu

45. Yeah, yeah, yeah…All nice and stuff, but the 2 biggest questions remain:
Does Social Media work?
What is your Return On Inspiration?
© 2010 Deloitte Touche Tohmatsu

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53. That is
234% more traffic
coming from Social Media
than from Job Boards!
© 2010 Deloitte Touche Tohmatsu

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70. New hires directly
from Social Media
Nov 2009 - Nov 2010
Hyves 1
Facebook 0
Twitter 3
LinkedIn 18
Blogs 0
Total 22
© 2010 Deloitte Touche Tohmatsu

71. e s
ffic sourc
Tra

72. ce s
nt Sour
ca
Appli

73. ce s
ire Sour
H
N ew

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77. Moving your organization
into adopting Social Media…
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79. You probably will run into a wall of resistance
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80. “People will start talking about us”
“No influence on what our own employees
are saying about us”
“It is just another hype”
“It will lead to inproductivity”
“It’s compromising our privacy”
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81. fear of the unknown
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83. bit.ly/contactlennart
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