Para que implementar TRIZ en una compañía.

1. Zion Bar El – Ideation I-TRIZ – the innovation operating system Company wide TRIZ Institutionalization Ideation International

2. Presentation Outline Presentation Objectives Ideation International Inc. – Executive overview Ideation Operating System for Innovation Proposed Plan Conclusion. Questions and Answers

4. Increase the value of intellectual property portfolio

6. To develop a formal process for innovation from idea generation to commercialization

7. To collaborate and share knowledge across functions and business units

8. To establish core relationships between businesses, technologies and intellectual property

10. Ideation Brief History Established in November of 1992 as a Delaware corporation Provider of TRIZ-based services and products Acquired leading TRIZ School in Russia (The Kishinev School ) Headquartered in Farmington Hills, MI Includes world’s most experienced group of TRIZ masters and certified TRIZ specialists Conducted business with over 5000 enterprises worldwide Active in 40 countries and 60 universities Has trained over 250,000 individuals worldwide Conducts continuous research/advancement of TRIZ methodology

11. Ideation International Business Commitment The company’s business is to assist its customers with the essential business function of innovation via institutionalization of the system including education, software tools, mentoring and analytical services

12. CORE VALUES Innovation Quality TEXTO Ideation Business Philosophy CORE VALUES

13. Ideation Structure and Core Competences

14. Target Markets Primary Market: Any company seeking organic growth expertise in specific vertical market. Healthcare, Automotive, Chemical Electrical Secondary Market: Universities that does research and seeks IP Outsource training & Software, become open source with developing User Profile: CEO President CTO Engineers Scientists Patent Attorney & Litigator User Profile: Researchers Scientists Teachers STRATEGY

15. Ideation Operating System for Innovation

16. What does Ideation offer?

17. Ideation’s Vision Enablers Leadership Assets Organizational Value Knowledge Based Human Resources Instruments i MarketLeader TechnologyLeader

18. Selected Successes To-Date Materials Development Super Absorbent Fibers Plastics Packaging Fluid Systems Water Pumps Hazardous Materials Pumps Commercial Products Sanitary Products Foot Massagers Electric Shavers Hair Care Products Combs, Hair Dryers, Curling Irons, Hair Clippers Stock / Commodity Exchange Chemical Industry New Generation of Existing Chemical Processing Plant Processing of New Chemical Heavy Equipment Lifting Cranes Automotive Industry Parking Brakes Doors Cable Applications Medical Industry Surgical Instrumentation Oil Industry Control of Oil Production 14

20. Rockwell Int’l Automotive

21. TRW Automotive

22. ITT Automotive

23. Dura Automotive

24. Navistar

25. GM

26. Ford

27. Chrysler

28. Eaton

29. W.E.T.

30. BorgWarnerCost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training

32. Brake roughness

33. Noise and vibration

34. Transmission

35. Air bag

36. Bumper corrosion

37. Door

38. Automotive cables

39. Fuel tank rotation

40. Zero emission design

41. Electrostatic paint

42. Tail light

43. Seat cover

44. Wind tunnel

45. Plastic fuel tank

46. Walking bearing

47. Truck mirror

48. Ringing and hinging

49. Car seats cooling and heating

50. Zero defect engineeringCost reduction, warrantees, recalls, new design, patent circumvention, failure analysis, failure prediction, training

51. Ideation International INC Ideation TRIZ Methodology, Operating System for Innovation

52. What is TRIZ? Russian acronym for the Theory of Inventive Problem Solving Systematic, structured way of inventing supported with numerous tools Science of Technological Evolution Results of over 60 years of research based on analysis of over 2 million of worldwide patents within all engineering disciplines

54. Be able to guide an inventor through the solution space and to direct him or her to the area with the best (ideal) solutions

55. Provide an inventor with reliable and repeatable results that do not depend on personal (psychological) issues

56. Proved knowledge (patent information) can be accessed

58. Levels of invention

59. Patterns of evolution

60. Patterns of inventionInventive Patents General Purpose Principles.

61. Ideation TRIZ – The Next Step Ideation TRIZ Combination of all effective approaches to creative problem solving and control of technological evolution “Osborn’s Direction” Decreasing of psychological inertia, activation of human motivation, organization of effective teamwork “Altshuller’s Direction” Utilization of evolution patterns and methods of idea generation based on evolution patterns “Miles’ Direction” Re-structuring of existing knowledge for effective application of the creative process

63. Levels of Inventions

64. Patterns of Inventions

66. Ideality & Resources

68. Problem Formulator®

69. Algorithm for Inventive Problem-Solving (ARIZ)

71. 40 Innovation Principles & Contradiction Table

72. Separation Principles

73. 76 Standard Solutions

74. Effects

75. System of Operators

77. Anticipatory Failure Determination (AFD)

78. Directed Evolution (DE)®

79. Management of Intellectual PropertyLegend: Classical TRIZ (in black) Advanced by Ideation Newly developed by Ideation

80. Evolution of TRIZ and I-TRIZ Directed Evolution® and IP Control Era Re-Structuring of Theoretical Base Advanced TRIZ Tools Ideation/TRIZ Era Non-Technological Applications Advanced Software Tools Methodology Advancement AFD Kishinev Era ARIZ-85 Directed Evolution® 40 Principles Classical TRIZ Era Patterns of Evolution 1946 1982 1985 1992 1997 2000 2012

82. Processes developed for each application

83. TRIZSoft® supporting most of applications’ processes

84. TRIZSoft® customization

85. Continuous research and advancement

86. Business model developed including education, software, project based workshop and coaching/facilitation

87. A turn key solution for TRIZ institutionalization

89. Manufacturing

90. Finance

91. R&DBusiness Unit Idea Selection Process

92. I-TRIZ MapCreated by Alla Zusman based on request from M. Meier

95. Sign Confidentiality Agreement

97. Return

98. RestartAFD 45-Day Coaching / Mastering

99. Non-typical problems;Call Ideation International Consulting Services I-TRIZ Masters I-TRIZ Professionals 30 to 180-day project 4 I-TRIZ Professional coaching I-TRIZ PractitionersIWB Software7 to 30-day project Inventive Problems 3 I-TRIZ Practitioner coachingI-TRIZ UsersIdeation Brainstorming1 to 5-day project “Light” InventiveProblems 2 Engineers, Subject Matter Experts 1 Problem Level The Ideation TRIZ System Pyramid Conventional Problems

100. Ideation International INC Proposed Plan

101. Establishing Partnership Step 1. Sign N/D and Secrecy Agreement Step 2. Meeting with Top Executives to understand: Culture Vision and Mission for 3, 5 and 10 years ahead. Strategy to become a market and technological leader Existing critical business and technological challenges and a plan to overcome them What is the competitive intelligence system in place What are the milestones and criteria of success of becoming a global leader

102. Establishing Partnership Step 3. Establish a three years Action Plan with timeline and milestones to achieve specific goals. Step 4. Establish 3 years corporate agreement between Ideation International Inc. and the enterprise. Step 5. Select and assign an appropriate individuals from both companies to oversee and command the partnership. Step 6. Establish a training program, website and checkpoints to meet all the setup goals.

103. I-TRIZ for the Enterprise

104. I-TRIZ for the Enterprise

105. Recommended Implementation Plan

106. Put Emphasis on... If new “S” curve -- reuse, rebuild, replace “the house” Bottoms-up Build -- IP Building Blocks & Architecture Skills / Resources Strategy Product Compensation Market IP Technology IP Prioritize & Selection Company Mission Knowledge ITRIZ Volume TIME

107. Put Emphasis on leveraging IP Intangibles Intellectual Property (Corporate Knowledge: Patents, Trade Secrets, Processes) Customer Satisfaction (Value) Business System Resources (Human Assets) Shareholder Satisfaction (Profit) Market & Customers Industry Structure & Trends Technology Developments & Sources Competitor’s Capabilities, Plans, & Intentions Political, Economic, & Social Forces

108. Based on Future Thinking Leadership Teams What we want to be What we believe in What we are going to do What we are going to win How we are going to win How we want to be measured Tasks to convert strategies into reality Measurement of progress

109. Ideation international inc Questions and Answers, Conclusions

110. Based on Market Knowledge and Market Future View Intelligence analysis Prioritize market segmentation Segment, profiles & trends (market lifecycles) Value sets, buyer criteria, price elasticity Trends -- emerging and declining value attributes Competitive analysis and trends Market share tracking Market forecasting Customer readiness assessments Strategic planning Intellectual property planning and licensing -- technology, patent fences Readiness assessments: organizational competencies

111. Business Challenges Expanding Breadth of Business Opportunities Matching of Technological Solutions to Market Needs Managing Technology, Society, and Market Increasing Probability of Success Rapidly Overcoming Technological Problems Shrinking Time to Market Development and Implementation of Products and Processes Reducing Cycle Time While Maximizing Quality and Reliability Integration of Innovation and Six Sigma Maximizing Return on Capital Investment Cost of Development, Capital Equipment, Facilities Life Expectancy of Capital Investment Controlling growth and profitability

112. Integration within Business Business Core Competencies, Investments & Assets Financial Perspective Controlled Growth Sales Growth Earnings Growth Directing the Evolution of Technological Systems Supplemental I-TRIZ Based Research of Historic and Inherited Ideas Knowledge Application Business Intelligence Business Environment

114. Were they quickly comprehended?

115. Was the information provided adequate to take the next steps (for example, concept testing or engineering design)?Measure of Success

118. Was the technical expertise adequate?

119. Were the questions asked pertinent?

121. Was it clear that the methodology is more systematic, wider ranging in its solution search, and more efficient than alternate approaches?

122. Was the methodology’s general applicability to other company problems evident?

125. The End