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Personal Branding

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Cristina Costa
Cristina Costa
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Personal Branding O N L I N E Cristina Costa & Lisa Harris
photo by Flickr ID Affendaddy http://www.flickr.com/photos/khiltscher/3272098155/ from you to us branding Personal
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice showcase your professional world define your purpose think of what makes you unique share your passion be yourself give access to your voice
Connect yourself to the network
Share Text
Brand yourself as people; not as a product!
Be responsive
Engage By IconTexto (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation presence connection accessibility availability immediacy personal communication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation
A self-discovery journey

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Personal Branding

Notes de l'éditeur

  1. \n
  2. more than a symbol/identity \nReflection of what you are \nof you create \nof your facets \nGenuine \nUnique \nYOU\n
  3. it is more than an image \nIt is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice \n
  4. \n
  5. \n
  6. \n
  7. you are online even when you think you are not \n
  8. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  9. It is about reputation - peer judgement \nit is about promoting your work, your personality - your identity in a coherent way \n
  10. our webpresence should not be static no more! \nWe are after the personal side - the unique and passionate views you have.\nwe can access your articles and books from the library, but only you can gives access to your voice\ntalk about Jim newell story \nPersonal professional blogging \n
  11. let that me reflected in your writing \nthe personal journey \n
  12. \n
  13. \n
  14. best examples come from business \ngive example of victoria beckham\n
  15. \n
  16. \n
  17. that is a step beyond personalising it \n
  18. that is a step beyond personalising it \n
  19. the best marketing strategy still is word of mouth\nbut you need to work at it!! \n
  20. personal branding is a journey about discovering yourself - how you see yourself \nIt’s about bringing out your creativity\nit’s a process\nevolves with time\nchanges, progresses \n
  21. \n