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Creative and Interesting
life with Web3.0
Mr. Alex Hung
hungalex@gmail.com
Crossover International Co. Ltd
Email: alex@crossover-int.com
Who am I?
• Web3.0 expert
– Enhance Web2.0 Business Model + Social
Network + Mobile Computing + Pervasive
Computing + Artificial Intelligence

• Over 19 years experience in the IT industry
and accumulated extensive IT expertise and
broad industry knowledge, with both
technical and business perspectives.
• I got my MBA and MSc in Information
Systems Management from HKUST, and a
Computer Science degree conferred by
HKU.
• In average, each person in Hong Kong owns
about 2.3 sim card
• 50% of them are Smartphones
– 70% of people use smartphone while eating
– 80% use it while watching TV, and
– 90% use it during the toilet time
Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
Benefits

•
•
•
•
•
•
•
•
•
•

locator (GPS)
Calendar of events (view and share via email
or Social Media)
RSVP for events and payment acceptance
Subscription billing and profile updates
Video and image gallery
Membership benefits (special coupons)
Blog/ Social Media interaction from the phone
Push notifications of upcoming events (pop ups
or badge)
Mass sharing of media for attendees of a
particular event
Banner advertising spots
Web 1.0
• Read-only Content and Static HTML
websites
Web 2.0
• User Generate Content and Social network
Web 3.0
• Semantic Web, machine can read the data
and help us
Welcome to Web 3.0
The Web is Everywhere
We don’t need to
be hooked to a
desk to have
internet access;
wi-fi is practically
everywhere.
You don’t even
need a phone to
log onto the web,
Mirror, walls,
refrigerators, desks
and
shelves…Anything
with a flat surface
would probably
do.
Human – Computer Interface
• Human – Computer
Interface refers to any
medium that allows
interaction between the
user and the machine
– such as keyboards and
touch-screens.

• Mobile phones went from
keypads to voice
command
• The motion sensing phone
is already on its way
– with eye movement sensing
and 3D visual designs
Cloud Storage
• What’s Special about cloud computing?

• Cloud computing example – Google Translate
– The original text is uploading to its database,
– the server processes it,
– then downloads the target text to your PC.

• Google’s supercomputer cover text, sound,
video and maps without having you install a
single additional software.
• The information is shared by possibly millions of
users at the same time.
Cloud Storage
A single ID: One for All, All for One
• Have you ever forgotten your password
before?
• Web 3.0 aims to solve this problem by
unifying the resources of different platform
all into one.
• Imagine if you can shop online, blog, chat
on the web phone with just a one-stop
registration process!
What Semantic Web?
• The sites you visit every day use natural
language, images and page layout to
present information
– easy for you to understand.

• But computers can't make sense of all this
information.
– can't read, see relationships or make decisions
like you can.

• The Semantic Web proposes to help
computers "read" and use the Web.
Wall-e Movie…..
Why Semantic Web?
• Suppose you want to buy something online
with some basic criteria
• Your best bet would be to
– look at different retailers'
web pages, comparing
prices and shipping times
and rates; or
– look for a site that will
compare prices and
shipping options from
several retailers all at once.
Why Semantic Web?
• With the Semantic Web, you could enter
your preferences into a computerized agent
– which would search the Web, find the best
option for you, and place your order.

• The agent could then
– open personal finance software and record the
amount you spent on your computer,
– mark the date of arrival on your calendar.
– learn your habits and preferences
Why Semantic Web?
• The agent would do by searching through
metadata that clearly identify and define what
the agent needs to know.
• Metadata
– simply machine-readable data that describe other
data.
– invisible as people read the page, but they're clearly
visible to computers.

• Metadata can also allow more complex,
focused Web searches with more accurate
results.
Social Periphery & Mobile Social
Networks
Social Periphery & Mobile Social
Networks
Social Periphery & Mobile Social
Networks
Social Periphery & Mobile Social
Networks
Social Periphery & Mobile Social Networks
Pervasive Mobile Application (Web
3.0)
• The future applications should be able to
provide the users the most reasonable result
based on the following conditions:
– location, time, weather, personal preference, etc
Pervasive Mobile Application (Web
3.0)
• System can get related information from social
network, like:
– Facebook, Twitter, Weibo, etc.

Example – YummyYummy
 Users can:

 Sharing delicious food
or recipe
 Search for restaurants
by their current
location and users’
preference
Where is Dr. Sun?
搜尋孫中山
• iPhone and Android phone apps for
the Campaign on 1911 Revolution
• With Augmented Reality (AR) and
interactive user experience

• Guide users on a virtual journey
through 30 designated spots related
to the history of the 1911 Revolution
and Dr Sun Yat-sen in Hong Kong.
Where is Dr. Sun?
搜尋孫中山
Augmented Reality (AR)
• 30 check points with
GPS locating function.
• Take photos with the
stamp
• To ensure the function
goes well, Crossover
did the site visit both
individually and with
the client.
Where is Dr. Sun?
搜尋孫中山
Q&A and Badges
Collection
• Answer the multiple
choice questions for
each checkpoint and
earn a badge
• Get the Final Badge
within a specific area
Charitable Cooperation
Antarctic Impressions
• Sponsoring the
Polar Museum and
the Antarctic
Adventure initiated
by Dr. Rebecca Lee
Lok-sze at the
cause of
environmental
protection,
Crossover created
an iPad e-book.
Charitable Cooperation
Antarctic Impressions
• An e-book with
realistic book
flipping effect,
smooth linkages
and creative
typesetting
HKPASEA
• Users can find
the Information
of HKPASEA, the
events details
and publications
from this
application.
Thanks.
From Alex Hung
alex@crossover-int.com
www.crossover-int.com

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20131030 hkpasea presentation[1]

  • 1. Creative and Interesting life with Web3.0 Mr. Alex Hung hungalex@gmail.com Crossover International Co. Ltd Email: alex@crossover-int.com
  • 2. Who am I? • Web3.0 expert – Enhance Web2.0 Business Model + Social Network + Mobile Computing + Pervasive Computing + Artificial Intelligence • Over 19 years experience in the IT industry and accumulated extensive IT expertise and broad industry knowledge, with both technical and business perspectives. • I got my MBA and MSc in Information Systems Management from HKUST, and a Computer Science degree conferred by HKU.
  • 3.
  • 4. • In average, each person in Hong Kong owns about 2.3 sim card • 50% of them are Smartphones – 70% of people use smartphone while eating – 80% use it while watching TV, and – 90% use it during the toilet time
  • 5. Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko
  • 6. Benefits • • • • • • • • • • locator (GPS) Calendar of events (view and share via email or Social Media) RSVP for events and payment acceptance Subscription billing and profile updates Video and image gallery Membership benefits (special coupons) Blog/ Social Media interaction from the phone Push notifications of upcoming events (pop ups or badge) Mass sharing of media for attendees of a particular event Banner advertising spots
  • 7. Web 1.0 • Read-only Content and Static HTML websites
  • 8. Web 2.0 • User Generate Content and Social network
  • 9. Web 3.0 • Semantic Web, machine can read the data and help us
  • 10.
  • 11.
  • 12.
  • 14. The Web is Everywhere We don’t need to be hooked to a desk to have internet access; wi-fi is practically everywhere. You don’t even need a phone to log onto the web, Mirror, walls, refrigerators, desks and shelves…Anything with a flat surface would probably do.
  • 15. Human – Computer Interface • Human – Computer Interface refers to any medium that allows interaction between the user and the machine – such as keyboards and touch-screens. • Mobile phones went from keypads to voice command • The motion sensing phone is already on its way – with eye movement sensing and 3D visual designs
  • 16. Cloud Storage • What’s Special about cloud computing? • Cloud computing example – Google Translate – The original text is uploading to its database, – the server processes it, – then downloads the target text to your PC. • Google’s supercomputer cover text, sound, video and maps without having you install a single additional software. • The information is shared by possibly millions of users at the same time.
  • 18. A single ID: One for All, All for One • Have you ever forgotten your password before? • Web 3.0 aims to solve this problem by unifying the resources of different platform all into one. • Imagine if you can shop online, blog, chat on the web phone with just a one-stop registration process!
  • 19. What Semantic Web? • The sites you visit every day use natural language, images and page layout to present information – easy for you to understand. • But computers can't make sense of all this information. – can't read, see relationships or make decisions like you can. • The Semantic Web proposes to help computers "read" and use the Web.
  • 21. Why Semantic Web? • Suppose you want to buy something online with some basic criteria • Your best bet would be to – look at different retailers' web pages, comparing prices and shipping times and rates; or – look for a site that will compare prices and shipping options from several retailers all at once.
  • 22. Why Semantic Web? • With the Semantic Web, you could enter your preferences into a computerized agent – which would search the Web, find the best option for you, and place your order. • The agent could then – open personal finance software and record the amount you spent on your computer, – mark the date of arrival on your calendar. – learn your habits and preferences
  • 23. Why Semantic Web? • The agent would do by searching through metadata that clearly identify and define what the agent needs to know. • Metadata – simply machine-readable data that describe other data. – invisible as people read the page, but they're clearly visible to computers. • Metadata can also allow more complex, focused Web searches with more accurate results.
  • 24. Social Periphery & Mobile Social Networks
  • 25. Social Periphery & Mobile Social Networks
  • 26. Social Periphery & Mobile Social Networks
  • 27. Social Periphery & Mobile Social Networks
  • 28. Social Periphery & Mobile Social Networks
  • 29. Pervasive Mobile Application (Web 3.0) • The future applications should be able to provide the users the most reasonable result based on the following conditions: – location, time, weather, personal preference, etc
  • 30. Pervasive Mobile Application (Web 3.0) • System can get related information from social network, like: – Facebook, Twitter, Weibo, etc. Example – YummyYummy  Users can:  Sharing delicious food or recipe  Search for restaurants by their current location and users’ preference
  • 31. Where is Dr. Sun? 搜尋孫中山 • iPhone and Android phone apps for the Campaign on 1911 Revolution • With Augmented Reality (AR) and interactive user experience • Guide users on a virtual journey through 30 designated spots related to the history of the 1911 Revolution and Dr Sun Yat-sen in Hong Kong.
  • 32. Where is Dr. Sun? 搜尋孫中山 Augmented Reality (AR) • 30 check points with GPS locating function. • Take photos with the stamp • To ensure the function goes well, Crossover did the site visit both individually and with the client.
  • 33. Where is Dr. Sun? 搜尋孫中山 Q&A and Badges Collection • Answer the multiple choice questions for each checkpoint and earn a badge • Get the Final Badge within a specific area
  • 34. Charitable Cooperation Antarctic Impressions • Sponsoring the Polar Museum and the Antarctic Adventure initiated by Dr. Rebecca Lee Lok-sze at the cause of environmental protection, Crossover created an iPad e-book.
  • 35. Charitable Cooperation Antarctic Impressions • An e-book with realistic book flipping effect, smooth linkages and creative typesetting
  • 36. HKPASEA • Users can find the Information of HKPASEA, the events details and publications from this application.