http://crowdfactory.com, Marketers gain a little freedom from IT departments on Monday. Crowd Factory built out functions in its social-marketing suite allowing brands to create custom microsites and Facebook-based landing page for group deal campaigns and other social-marketing programs.

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Speed Marketing: Brands Can Create Custom Sites, Pages (No
IT Required)
by Laurie Sullivan, 19 minutes ago
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Marketers gain a little freedom from IT departments on Monday. 1. Starbucks Dom inates Web Brand
Popularity
Crowd Factory built out functions in its social-marketing suite 2. Malt-O-Meal Cam paign 'Bags' The
allowing brands to create custom microsites and Facebook-based Box ARCHIVES
landing page for group deal campaigns and other social-marketing 3. Cannibalization Am IPad
ong » May 2011
programs. Buyers Down 50%
4. Kraft Polly-O, String Cheeses » April 2011
Offer T wisted Fun » March 2011
In a few clicks, marketers can generate custom landing pages for » February 2011
5. Will Yahoo Falter After Lack Of
campaigns and integrate them across multiple points. The platform's Im ediate Disclosure?
m » January 2011
tools support the creation of flash deals or group offers, providing » Decem 2010
ber
control of the campaign design and the ability to track visitors and TAGS: Brand Marketing, Social
Media, Search » All Archives
social interactions.
Landing page creation typically requires help from IT professionals, MOST READ
but too often marketing projects get tagged on to the tail end of
1. Whispers About Privacy Becom
long project lists. This do-it-yourself approach lets marketers create e
Em barrassingly Public
hosted Web landing pages or Facebook tabs using a wizard interface 2. Buddy Media Ups Social Media
that guides them through text, image and other information entry. Investm Acquires Spinback
ent,
Once a few details are complete, publishing Web-based landing pages 3. Senators Grill Phone Com pany
or Facebook tabs requires a click of a button. CEOs About Merger
4. 7% of Mobile Users 'Checking-in,'
More On Sm artphones
This function is the latest in Crowd Factory's "codeless campaign" 5. Social Media Helps Keep 'American
strategy to give marketers more choices without getting IT involved. Idol' King
The tools also provide insight into the direct connection between 6. What Som Statistics Won't T
e ell
social activities and conversions. Crowd Factory also recently You About T witter
introduced Social Offer which allows companies to develop and
, 7. Six Actions The Video Ecosystem
Needs T T Now T Double Video
o ake o
launch their own group deals and promotions. Marketing Spend By 2014
8. Google's Chrom TV Ads Ring With
e
"It's really about speed," said Sanjay Dholakia, Crowd Factory CEO. Consum ers
"As a marketer we need to move at the speed of marketing as
, 9. AlphabirdAcquires PlaceVine,
opposed to the speed of IT ." Launches Video Ad PlatformFor
YouT ube
That's not a dig on IT but the group responsible for keeping
, 10. R/GANam U.S. DigitalAOR For
ed
L'Oreal Luxury
computers, networks and the Internet connections up and running
field requests companywide. Marketers need to run campaigns that
sometimes have a lifespan between one and two weeks. By the time a ticket gets filed and the
project rolls into the queue, the window shuts.
Marketers at large companies such as Microsoft, Sony Music, HBO, Universal Music Group, McAfee,
Mitsubishi Motors, American Red Cross, VEVO and Billboard need to maintain a much greater level of
control and speed for campaigns, especially when building out social campaigns that occur in real
converted by Web2PDFConvert.com

2. time.
"It literally takes 15 to 20 minutes to create a landing page with the tools," Dholakia said. "The
landing page for the Lionsgate movie 'from Prada to Nada' went live on Friday after signing the
contract on Thursday."