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INVESTING
WITHIN THE
CROWD-ECONOMY
ALESSANDRO M.
LERRO
Bruxelles, October 2015
EUROPE
WHERE DO I PUT MY MONEY ?
©2013 A.M. Lerro
CHANGE
©2014A.M.Lerro
SHARING ECONOMY
©2014A.M.Lerro
CROWD ECONOMY
©2014 Epi Ludvik
CROWD FUNDING
©2013 A.M. Lerro
CROWD-SOCIAL
INNOVATION
©2013 A.M. Lerro
TOTALFUNDINGVOLUME
2015
est.
2014
2013
2012
2015 $ 34,4 B
2014 $ 16,2 B
2013 $ 6,1 B
2012 $ 2,7 B Source: Massolution 2015 CF
©2014A.M.Lerro
$ 3,40 B
$ 9,46 B
$ 3,62 B
$57,2M
$12M
$43,2M
Source:
GLOBAL FUNDING VOLUME 2014
©2014A.M.Lerro
P2P
LENDING DONATION
REWARD
EQUITY
©2014A.M.Lerro
P2P
LENDING
EQUITY
©2014A.M.Lerro
CROWD-INVESTMENT
©2014A.M.Lerro
0
2000
4000
6000
8000
10000
12000
Lending Donation Reward Equity Royalty Hybrid
Series1
$273M
$1,11B$1,33B
$1,94B
$11,08B
$487M
UNDINGVOLUMEBYMODELS
Y 2014
Source: Massolution 2015 CF
©2014A.M.Lerro
EQUITY PLATFORMS
STRATEGY
BENCHMARKS
VOLUMES
RESULTS
PROBLEMS
©2013 A.M. Lerro
AT LEAST
TOPICS
INVESTORS
TARGET COMPANY
INFORMATION
BUSINESS MODEL
OFFERING LENGHT
VERTICALITY
CROSSBORDER
©2013 A.M. Lerro
INVESTORS
©2013 A.M. Lerro
INVESTORS
AVERAGE INVESTMENT
retail investors
angel investors
©2013 A.M. Lerro
SAVE TIME AND MONEY
SYNDICATE & LEVERAGE
EXTEND NETWORKS
REDUCE RISKS
HOW TO INVOLVE THEM?
ARE THEY REALLY USEFUL?
WHAT’S THE RATIO?
RETAIL
INVESTORS
ANGEL
INVESTORS
©2013 A.M. Lerro
TARGET COMPANY
©2013 A.M. Lerro
TARGET COMPANY
Business model to be validated
Immature technology
Too early stage
No proof of concept
©2013 A.M. Lerro
GOVERNMENTS
LOVE START-UPS
BUT INVESTORS
LOVE PROFITS
©2013 A.M. Lerro
Rate of new entrepreneurs – Opportunity share – Startup
©2013 A.M. Lerro
2014
2015
+ 37%
+86%
$6,9BL
Source: Clipperton Finance - Digimind
©2014A.M.Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
©2013 A.M. Lerro
INFORMATION
©2013 A.M. Lerro
INFORMATION
©2013 A.M. Lerro
Articles of
Incorporation
Shareholders Agreements
Captable
Capital
increase
resolution
Licenses and
authorizations
Intellectual
Property
STRATEGIC
CONTRACTS
DUEDILIGENCE
Leadership,
Management & Advisors
Accounts &
Financials
Business
plan
Market &
Competition
Company
evaluation
Founders’
employmentSTATUTES
©2013 A.M. Lerro
ENGAGE
THE
CROWD
©2013 A.M. Lerro
STRATEGIC
MARKET
POSITION
COMPETITIVE
POSITION
OPPORTUNITIES
AND THREATS
FINANCIAL
FINANCIAL
STATEMENTS
ASSETS &
LIABILITIES
TAXES
LEGAL
LEASES
INTELLECTUAL
PROPERTY
LAW SUITS
EMPLOYEES
CONTRACTS
QUALITY
COMPENSATION
RETENTION
SUPPLIERS
CONTRACTS
LIABILITIES
OTHER
SYSTEMS &
TECHNOLOGY
ENVIRONMENT
CORPORATE
SOCIAL
RESPONSABILIT
Y
DUE DILIGENCE
©2014 A.M. Lerro
BUSINESS MODEL
©2013 A.M. Lerro
BUSINESS MODEL
©2013 A.M. Lerro
RENEWABLEENERGY
PAID BY GOV.
RETURN > 20%
SAFE INVESTMENT ©2013 A.M. Lerro
No banks or
better leverage
Increase
profitability
Involve local
communities
PROJECT FINANCING
OFFERING LENGHT
OFFERING LENGHT
2MONTHS+
HAVENOSENSE
Peak Investment Times:
first day and last three days
VERTICALITY
©2013 A.M. Lerro
VERTICALITYENERGY
BIOTECH
REALEST.
SOCIAL
COMPUTER
©2013 A.M. Lerro
PLATFORMS INVOLVED IN LIFESCIENCE
SOURCE: © BIOCOM AG 2015©2013 A.M. Lerro
LIFESCIENCE
CAMPAIGNS IN EU
47 CAMPAIGNS € 550.000 AVERAGE DEAL
SOURCE: © BIOCOM AG 2015
CROSSBORDER©2013 A.M. Lerro
CROSS-BORDER
WEB = SCALABILITY©2013 A.M. Lerro
- 50 U.S. residents sollicited
- 20,000$ investments accepted (3 non accredited investors)
- “CEASE and DESIST”order for Reg. D violation
- 25,000$ fine
EUROPE:
MIFID EXEMPTIONS
DON’T ADMIT EU PASSPORT
US:
FOREIGN INVESTORS
ACCEPTED ONLY UNDER REG. S
©2013 A.M. Lerro
alessandrolerro

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Alessandro Lerro - Investing Within The Crowd Economy