By Martijn Arets of Crowd Expedition. Presented at CSW Summit Arctic Circle 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

2. - context collaborative
economy
- crowd expedition
- lessons learned
- my thoughts for Vuollerim

7. IF YOU THINK YOU’RE TOO
SMALL TO HAVE AN IMPACT
TRY GOING TO BED WITH A
MOSQUITO IN THE ROOM.....

8. CROWDFUNDING
- donation
- presales
- loan
- equity
- 20.000euro
- 20% shares

9. 171
investors

10. and
then…..

11. and
then…..
banks
accountants
notary
tax
‘service’

12. and
then…..
banks
accountants
notary
tax
‘service’
120K
spent to
get 20K

13. and
now...
‘how individualsare empoweredto organizethemselves’
nobody
thought
about
-valuation?
-businessplan?
-capabilities of the entrepreneur?
-regulations?
-protecting investors?
-etc.
-etc.
-etc.

14. what’s
clear
is…
‘We are living in a time where
the individual is empowered to
organise him/herself. Mostly
facilitated by online platforms.
Without the traditional barriers
like hierarchy, old boys network,
etc.

15. and
now...
‘how individualsare empoweredto organizethemselves’

16. wel
duidelijk
‘We leven in een tijd waarin het
individu wordt empowered
zichzelf te organiseren. Vaak
gefaciliteerd door online
platformen. En vaak buiten
traditionele kanalen om.’
money
=
crowdfunding
knowledge
=
crowdsourcing
goods
=
sharing
economy
development
=
co-creatie
power
=
slacktivism
collaborative (platform/crowd) economy
goods
=
3d print /
makers
movement
Need: trust, balance demand/supply, critical mass, sustainable
business model, etc.
Barriers: regulation, tax, politic, old economy, etc.

17. wel
duidelijk
‘We leven in een tijd waarin het
individu wordt empowered
zichzelf te organiseren. Vaak
gefaciliteerd door online
platformen. En vaak buiten
traditionele kanalen om.’
money
=
crowdfunding
knowledge
=
crowdsourcing
goods
=
sharing
economy
development
=
co-creatie
power
=
slacktivism
collaborative (platform/crowd) economy
goods
=
3d print /
makers
movement
Need: trust, balance demand/supply, critical mass, sustainable
business model, etc.
Barriers: regulation, tax, politic, old economy, etc.
I believe that
EVERY
‘organisation’ wil
been influenced by
the collaborative
economy. Direct or
indirect.

18. and
now...
‘how individualsare empoweredto organizethemselves’
nobody
thought
about
-valuation?
-businessplan?
-capabilities of the entrepreneur?
-regulations?
-protecting investors?
-etc.
-etc.
-etc.
-what IS new?
-what has to change to make it
a sustainable model?
-how can we lower thresholds
-business opportunities
-how can we connect ‘old’ and
‘new’ economy?
key questions

20. +100
crowdfunding
donors
core team support advisory board
partners
expert team

21. +100
crowdfunding
donors
core team support advisory board
partners
expert team
-interviews-keynotes
-discussions-events
-DO!

22. - +100 interviews (in 8
countries)- international events
- +150 video’s- partnerships- new book ‘leadership in a new
economy’- just doin’ things
1st year

23. 1st theme
mobility

25. 2nd theme
financial
services

26. 26

27. - +100 interviews- diverse events- +150 video’s- partnerships- boek leiderschap nieuwe
economie
- +50 live interviews
- +/- 100-200 online interviews- focus on dilemma's in thecollaborative economy- public discussions in media- book and documentary- sharing knowledge and experience- working together with universities
2nd year

28. - +100 interviews- diverse events- +150 video’s- partnerships- boek leiderschap nieuwe
economie
- +50 live interviews
- +120 online interviews- focus on dilemma's in thecollaborative economy- public discussions in media- book and documentary- sharing knowledge and experience- working together with universities
2nd year
Goal:
-share lessons with a broad
audience (out of the hype)
-define dillemma’s and find
solutions
-create tools
-ambassador

29. 5x4 insights
1. context: what IS happening right
now
2. what can we learn from this new
movements?
3. why is it so hard for existing
organisations to implement?
4. What are the main issues to
focus on right now?
5. What are the future
developments to keep an eye on?

30. #1
Focus in media and discussion at the BIG
examples. They don’t give a good picture of
the market and the potential*

31. #2
Most things that happen right now are
nothing new at all….*

32. #3
Huge amounts of money are invested in the
Collaborative Economy. Is that a good thing?*

33. #4
Innovation driven by technologic
innovations.
(smartphone, GPS, realtime demand/supply, apps
and platforms)

34. 5x4 insights
1. context: what IS happening right
now
2. what can we learn from this new
movements?
3. why is it so hard for existing
organisations to implement?
4. What are the main issues to
focus on right now?
5. What are the future
developments to keep an eye on?

35. #1
Threshold to DO things will be lower and
lower. And you only survive when you keep
relevant (not capital intesive) >
shareyouremeal.net

36. #1
Threshold to DO things will be lower and
lower. And you only survive when you keep
relevant (not capital intesive) >
shareyouremeal.net

37. #2
Sharing economy grows by using unused
goods.

38. #3
‘Value’ is more than only money

39. #3
‘Value’ is more than only money

40. #4
In the new economy we see a new type of
(shared) leadership. Started from a deep
internist motivation to fix something. Driven
by strong values.

41. #5
Nieuwe economie kenmerkt door nieuwe
type (gedeeld) leiderschap. En veelal gestart
vanuit intrinsieke motivatie om iets op te
lossen.
“My dream: to
democratise acces tocapital and empoweranyone to fund whatmatters to them,
whatever that is.”

42. #5
Nieuwe economie kenmerkt door nieuwe
type (gedeeld) leiderschap. En veelal gestart
vanuit intrinsieke motivatie om iets op te
lossen.
“My dream: to
democratise acces tocapital and empoweranyone to fund whatmatters to them,
whatever that is.”

43. 5x4 insights
1. context: what IS happening right
now
2. what can we learn from this new
movements?
3. why is it so hard for existing
organisations to implement?
4. What are the main issues to
focus on right now?
5. What are the future
developments to keep an eye on?

44. #1
Risk and reputation. Outsource? Acquisition?

45. #2
No sense of urgency.

46. #3
Looking into the wrong corner when talking
about innovation and competition*

47. #4
Project-based approach*

48. #5
Internal processes are deadly for innovation*

49. 5x4 insights
1. context: what IS happening right
now
2. what can we learn from this new
movements?
3. why is it so hard for existing
organisations to implement?
4. What are the main issues to
focus on right now?
5. What are the future
developments to keep an eye on?

50. #1
Monopoly position of platforms.
(small vs big <> big vs small)

51. #2
Crowd (sharing) companies don’t share a lot
themselves. Everybody is inventing the
wheel themselves: software, legal
documents, etc.

52. #3
Responsibilities of platforms?

53. #4
Role government?*

54. 5x4 insights
1. context: what IS happening right
now
2. what can we learn from this new
movements?
3. why is it so hard for existing
organisations to implement?
4. What are the main issues to
focus on right now?
5. What are the future
developments to keep an eye on?

55. #1
Local vs global.

56. #2
Central vs decentral.

57. #3
New (digital) valuta.

58. #4
Reputation (data)*

59. #5
Reputation (data)*
‘the currency of
the new economy
is trust’
platform or
external tool?
who owns
YOUR
reputation
data?

60. #5
Match between ‘old’ and ‘new’ economy*

61. My thoughts for
Vuollerim
(part 1 ;-))

62. Vuollerim = the
perfect offline
collaborative
platform > create
environment &
facilitate others

63. - keep the best what you have now,
only use new ideas and techniques
to facilitate you in living your
values.
- storytelling is the key of your
succes: create great stories where
you all could be proud on!
- don’t analyse this succes to death:
never underestimate the power of
serendipity.

64. because the great thing is
we all have an idea, a vision, a meaning on
the collaborative economy, but NOBODY has
THE answer.

65. and despite all the ‘ifs’
and ‘buts’
it's super cool what's happening and there
are a huge amount of great opportunities.

66. join the expedition!
@martijnarets
www.collaborative-economy.com/en
martijn@collaborative-economy.com