This document discusses the transition to a crowd economy driven by decentralization and collaboration. It highlights how communication, work, and knowledge are becoming accessible and shared among people, organizations, and companies. This generates shared value and economic evolution as spectators become protagonists who are connected, contribute, and collaborate. The document suggests companies should create collaborative spaces to enable this crowd economy and lists examples of platforms doing so in various domains like banking, healthcare, sports, and community development.

1. Art by Julia Cristofi - all rights reserved
ENABLING THE CROWD ECONOMY

2. CENTRALIZED DECENTRALIZED DISTRIBUTED
Inspired by Paul Baran Diagram, 1964 / Icon credits: http://goo.gl/7IKyin - licensed as Creative Commons – Attribution (CC BY 3.0)
SPECTATORS
audience
consumers
PROTAGONISTS
pro-sumers
collaborators
CONNECTED
followers
ambassadors
likes, shares, comments
STRUCTURAL CHANGEWE ARE
LIVING A

3. COMMUNICATION ENERGY LOGISTICS
Source:“The Zero Marginal Cost Society: the Internet of Things, the Collaborative Commons and the Eclipse of Capitalism”, Jeremy Rifkin
Icon credits http://goo.gl/8Mv8kr - licensed as Creative Commons – Attribution (CC BY 3.0)
DRIVEN BY A TRANSFORMATION IN
3 KEY ECONOMIC PILLARS

4. Photo by fredsharples - licensed as Creative Commons - Attribution CC BY-2.0 Photo by José Carlos Conceição - all righs reserved
people go to work work goes to people

5. Photo by @Kmeron / Official Leweb Pnotos-- - licensed as Creative Commons - CC BY-2.0 Photo by MIKI Yoshihito - licensed as Creative Commons - CC BY-2.0
trainings global classrom

6. Photo by Andrew Hitchcock - licensed as Creative Commons - Attribution CC BY-2.0 Photo by Ken Banks - kiwanja.net- - licensed as Creative Commons -Attribution CC BY-2.0
property access

7. Photo by MarineCorps NewYork - licensed as Creative Commons - Attribution CC BY-2.0
the winner takes all lots of winners
Photo by CityofStPete - licensed as Creative Commons - CC BY-ND 2.0

8. Photo by Anthony Albright - licensed as Creative Commons - Attribution CC BY-SA 2.0 Art by Luciano Ratto - All rights reserved
consumers pro-sumers

9. Photo by ITU Pictures - licensed as Creative Commons - Attribution CC BY-2.0 Photo by dany13 - licensed as Creative Commons - Attribution CC BY-2.0
planning / strategies
doing
solutions created by users

10. WHERE WOULD
YOUR COMPANY BE?
1% = 99%
source: Oxfam / Icon credits: http://goo.gl/oAXRbZ - licensed as Creative Commons – Attribution (CC BY 3.0)
As Richest 1% will own more than
the rest of the world in 2016,

11. CROWD
ENGAGEMENT
SHARED
ECONOMY
PEER-TO-PEER
MARKETPLACE
CO-CREATION
WITH CUSTOMERS
CROWD
EQUITY
CROWDFUNDING
CROWDSOURCING
COLLABORATIVE
COMMUNITIES
COLLABORATIVE
INNOVATION
SHARED
INTELLIGENCE
ECONOMY
ZERO MARGINAL COST
People are already connecting to move the economy
CROWD
WHERE ARE THE COMPANIES IN THIS TRANSITION?
Inspired by Sean Moffitt Model, @seanmoffitt / Icons credits: http://goo.gl/yR3Rlp - licensed as Creative Commons – Attribution (CC BY 3.0)

12. Inspired by Paul Baran Diagram, 1964 / Icon credits: http://goo.gl/7IKyin - licensed as Creative Commons – Attribution (CC BY 3.0)
ENABLING THE
CROWD ECONOMY
DECENTRALIZED DISTRIBUTEDCENTRALIZED
SPECTATORS
audience
consumers
PROTAGONISTS
pro-sumers
collaborators
CONNECTED
followers
ambassadors
likes, shares, comments

13. ARE ACCESSIBLE AND FLOW
AMONG PEOPLE,
ORGANIZATIONS AND
COMPANIES, GENERATING
SHARED VALUE, SOCIAL DIGNITY
AND ECONOMIC EVOLUTION.
OUR PURPOSE
COMPANY
CREATE COLLABORATIVE
SPACES IN WHICH
WORK,
INCOME
AND KNOWLEDGE
$1 $5 $10
Paul Baran Original Diagram, 1964 / Icon credits: - http://goo.gl/YytjFm - licensed as Creative Commons – Attribution (CC BY 3.0)

14. MULTI-WAY
COMMUNICATION
COLLABORATIVE
COMMUNITY
FINANCIAL
FLOW
$
TECHNOLOGY
Icon credits: http://goo.gl/fveYGx - licensed as Creative Commons – Attribution (CC BY 3.0)

15. esporte
em rede
esporte
em rede
esporte
em rede
esporte
em rede
ECONOMY
CROWD
Inspired by Sean Moffitt Model, @seanmoffitt / Icons credits: http://goo.gl/yR3Rlp - licensed as Creative Commons – Attribution (CC BY 3.0)
CROWD
ENGAGEMENT
SHARED
ECONOMY
PEER-TO-PEER
MARKETPLACE
CO-CREATION
WITH CUSTOMERSCROWD
EQUITY
CROWDFUNDING
CROWDSOURCING
COLLABORATIVE
COMMUNITIES
COLLABORATIVE
INNOVATION
SHARED
INTELLIGENCE
WHERE WE ACT IN THE

16. www.itsnoon.net
COMPANY
Inspired by Paul Baran Diagram, 1964 / Badge icon by André Luiz Gollo and People Icon by Gina Rafaella Furnari from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
The platform of platforms that
connects people and companies
to move the Crowd Economy
12:00
Cadastre-se Esqueceu a senha?
username
senha
ENTRAR
ou
login com facebook
login com linkedin
Explorar agora!

17. Inspired by Paul Baran Diagram, 1964 / People Icon by Gina Rafaella Furnari from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
www.contapramim.com.br
A platform to share stories
and learn how to deal with
money issues

18. Inspired by Paul Baran Diagram, 1964 / People Icon by Gina Rafaella Furnari and Doctor icon from Wilson Joseph from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
www.meumedico.net.br
Patients and doctors
connected to solve ordinary
health problems

19. Inspired by Paul Baran Diagram, 1964 / Person icon by Mundo from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
The trade team connected in a
timeline sharing daily activities,
ideas and solutions for the
Martins Group businesswww.martinsconecta.com.br

20. 12:00
Cadastre-se Esqueceu a senha?
username
senha
ENTRAR
uma realização:
maisjuntos
www.maisjuntos.com.br
Inspired by Paul Baran Diagram, 1964 / Woman icon by Monika Ciapala and Store icon by Qing Li from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
The Brazilian largest bottom
of pyramid bank co-creating
solutions with its customers

21. Inspired by Paul Baran Diagram, 1964
Badge icon by André Luiz Gollo, City Hall icon by Sathish Selladurai, People Icon by Gina Rafaella Furnari from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
www.itssouth.nz
Unleashing the creative and
economic power of South Auckland
community / New Zealand
COMPANY

22. esporte
em rede
www.esporteemrede.net
Inspired by Paul Baran Diagram, 1964 / Soccer by Juan Pablo Bravo and Volleyball icon by Ealancheliyan’s from The Noun Project - Licensed as Creative Commons – Attribution (CC BY 3.0)
The first collaborative network
of Sport agents and supporters
in Brazil

23. www.itsnoon.net
reinaldo@itsnoon.net
Art by Thiego Bastos - all rights reserved